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Brand Manager Jobs in Appleton, WI (NOW HIRING)

MKTG

Brand Educator - Appleton, WI

Appleton, WI · On-site

$30/hr

MKTG Brand Educators are brand enthusiasts that educate consumers on high profile brands during on, off, and experiential special events. They must be able to deliver a safe and unique experiences ...

MKTG

Brand Educator - Oshkosh, WI

Oshkosh, WI · On-site +1

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling ...

MKTG

Brand Educator - Oshkosh, WI

Oshkosh, WI · On-site

$30/hr

MKTG Brand Educators are brand enthusiasts that educate consumers on high profile brands during on, off, and experiential special events. They must be able to deliver a safe and unique experiences ...

MKTG

Brand Educator - Green Bay, WI

Green Bay, WI · On-site

$30/hr

MKTG Brand Educators are brand enthusiasts that educate consumers on high profile brands during on, off, and experiential special events. They must be able to deliver a safe and unique experiences ...

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Showing results 21-40

All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Appleton, WI

Brand Manager information

See Appleton, WI salary details

$28.8K

$82.1K

$139.5K

How much do brand manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand manager in Appleton, WI is $82,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $106,400.00 per year, depending on experience, location, and employer.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location. According to industry data, the median annual salary for brand managers ranges from $70,000 to $120,000, with higher earnings possible for those with advanced skills or in senior roles. Compensation often includes bonuses and benefits, reflecting the importance of strategic marketing and brand development skills in the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

Is a brand manager higher than a marketing manager?

A brand manager is responsible for developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. Typically, a brand manager reports to a marketing director or senior management, and their roles can be considered specialized within the marketing department, but neither is universally higher; it depends on the company's organizational structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer data, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What is the salary of a brand manager?

The average salary of a brand manager varies by experience, location, and industry, but typically ranges from $70,000 to $130,000 annually in the United States. Entry-level positions may start lower, while experienced managers with strong strategic skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Manager jobs
What are the most commonly searched types of Brand jobs in Appleton, WI? The most popular types of Brand jobs in Appleton, WI are:
What job categories do people searching Brand Manager jobs in Appleton, WI look for? The top searched job categories for Brand Manager jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Brand Manager jobs? Cities near Appleton, WI with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Appleton, WI as of July 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $82,117 per year, or $39.5 per hour.

Brand Educator - Appleton, WI

MKTG

Appleton, WI • On-site

$30/hr

Part-time

Re-posted 8 days ago

Job description

Come work with us! Ideal candidates live in the Anchorage Alaska area, however we're looking for great people in all areas of Alaska! Candidates should be available to work events during Thursdays - Saturdays between 4pm - 12am. Events are typically 2-4 hours in length. The hourly rate is $30/hr. There is additional opportunities available for anyone able and willing to be our eyes and ears in the market. Candidates must be 21 yrs and older.
POSITION OVERVIEW:
MKTG Brand Educators are brand enthusiasts that educate consumers on high profile brands during on, off, and experiential special events. They must be able to deliver a safe and unique experiences, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.
Brand Educators have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a "Final" two to three minute presentation, in order to represent brands at events.
This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
PRIMARY RESPONSIBILITIES:
  • Follow All Covid-19 related Safety Standards
  • Actively engage and educate consumers at the point of experience, purchase and consumption
  • Humanize the brands and build trust of consumers through education
  • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Distribute premiums to consumers
  • Follow Responsible Server Guidelines and report Guideline violations
  • Pre-merchandise accounts with Diageo point-of-sale (POS)
  • Pay for bar spend or product via company issued debit card
  • Pick up or accept delivery of promotional materials from Event Team
  • Ensure proper care and return of company property (i.e. - uniforms, event materials)
  • Complete post-event recap (ERF) in MKTG reporting website
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures
    REQUIRED SKILLS & EXPERIENCE:
  • Outgoing Brand Knowledge and Personification of the Brand - BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
  • Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
  • Reliable - BE must always arrive to events ready to start on time, and must work until event end
    Physical and Other Requirements
  • Able to stand/walk for extended periods of time
  • Able to carry heavy trays, boxes, objects
  • Able to maintain a pleasant disposition under stress
  • Satisfy consumer appeal and client marketing requirements
  • Approachable and able to engage consumers

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