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Brand Manager Jobs in Colorado (NOW HIRING)

Aspen Skiing Company

Brand Media Manager

Basalt, CO · On-site

$70K - $85K/yr

Position Summary The Brand Media Manager will drive paid media strategy and execution across our portfolio of distinctive hospitality brands: Limelight Hotels, The Little Nell, and Nell New York.

Aspen Skiing Company

Brand Paid Media Manager

Basalt, CO · On-site

$70K - $85K/yr

Position Summary The Brand Paid Media Manager will drive paid media strategy and execution across our portfolio of distinctive hospitality brands: Limelight Hotels, The Little Nell, and Nell New York.

Aspen One

Brand Paid Media Manager

Basalt, CO

Position Summary The Brand Paid Media Manager will drive paid media strategy and execution across our portfolio of distinctive hospitality brands: Limelight Hotels, The Little Nell, and Nell New York.

Crocs

Sr. Manager, Global Brand Digital

Broomfield, CO · On-site

$125K - $135K/yr

Overview We're seeking a Senior Manager, Global Brand Digital to lead the strategic development of Crocs' digital brand media globally. This person will play an integral role in driving brand ...

Crocs

Sr. Manager, Global Brand Digital

Broomfield, CO · On-site

$125K - $135K/yr

Overview We're seeking a Senior Manager, Global Brand Digital to lead the strategic development of Crocs' digital brand media globally. This person will play an integral role in driving brand ...

WE-cycle

Manager of Communications & Brand

Aspen, CO · On-site

$80K - $85K/yr

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand, public communications, and rider-facing messaging across all channels and touchpoints. This role ensures ...

WE-cycle

Manager of Communications & Brand

Aspen, CO · On-site

$80K - $85K/yr

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand, public communications, and rider-facing messaging across all channels and touchpoints. This role ensures ...

WE-cycle

Manager of Communications & Brand

Aspen, CO · On-site

$80K - $85K/yr

Position Overview The Manager of Communications & Brand manages the bikeshare system's brand, public communications, and rider-facing messaging across all channels and touchpoints. This role ensures ...

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Showing results 21-40

All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Colorado

Brand Manager information

See Colorado salary details

$31K

$88.5K

$150.4K

How much do brand manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for brand manager in Colorado is $88,496.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,400.00 and $114,600.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.
More about Brand Manager jobs

What are the most commonly searched types of Brand jobs in Colorado?

The most popular types of Brand jobs in Colorado are:

What are popular job titles related to Brand Manager jobs in Colorado?

For Brand Manager jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Brand Manager jobs in Colorado look for?

The top searched job categories for Brand Manager jobs in Colorado are:

What cities in Colorado are hiring for Brand Manager jobs?

Cities in Colorado with the most Brand Manager job openings:

Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Colorado as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $88,496 per year, or $42.5 per hour.

Brand Manager - Honey Smoked Fish

Honey Smoked Fish Co.

Louisville, CO • On-site

$90K - $117K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 14 days ago

Job description

We make fish FUN!
 
Providing crave-worthy, reimagined seafood experiences with every bite, Honey Smoked Fish Co. is an entrepreneurial, rapidly growing manufacturer of ready-to-eat smoked salmon products. Once you try it, you will understand the meaning of crave-worthy. Driven by our adherence to high quality, fresh ingredients, and our proprietary smoking process, we make the best tasting hot smoked salmon on the market that is a healthy, convenient protein, and can be used as an ingredient in almost any meal or occasion. We proudly serve the nation’s largest retailers including Costco, Sam’s Club, Kroger, Walmart, and Target, among many other retailers and distribution channels.
 
It may sound silly, but we collectively believe our team’s adherence to core values is the key to long term success.
  • Commitment – we give 100% of our effort, 100% of the time.
  • Continuous Innovation & Growth – inherent drive to succeed, adapt, and innovate individually and as a team.
  • Excellence – we’re committed to providing crave-worthy quality products our customers expect, every time.
  • Teamwork – we ask questions like “how can I help?” and are willing to work across departments.
  • Doing The Right Thing – we act in the best interests of our customers, employees, and business partners at all times.
Role:
Based in Denver, CO, the Brand Manager position is a strategic, general management role responsible for the commercial performance and growth of the Honey Smoked Fish branded product line. This is a data and strategy-driven role rather than a creative/content first marketing role — you will use consumption data, category insight, and cross-functional leadership to determine where and how we invest across the marketing and shopper marketing mix, and you will direct our marketing agency partners to ensure creative execution supports velocity performance at shelf. If you are an analytical, commercially-minded brand or product leader who thrives in a fast-paced, entrepreneurial environment, we would love to hear from you!
Responsibilities:
  • Own the brand’s strategic marketing investment mix, making data-backed recommendations on the optimal allocation between conversion-focused retail media networks (e.g., Amazon, Walmart Connect, Kroger Precision Marketing, Instacart), consideration-building programs (sampling, trial, promotion), and broader awareness investments (paid media, partnerships, sponsorships) to maximize ROI and growth.
  • Leverage SPINS and other syndicated consumption data (IRI/Circana, 8451) to track category and competitive trends, measure the effectiveness of marketing initiatives, and translate insights into clear business recommendations.
  • Serve as the strategic lead for our marketing agency partners (creative, media, shopper), setting the brief and business context so creative development supports brand performance and conversion at shelf — not just brand aesthetics.
  • Plan and execute shopper marketing programs — in-store, digital, and retailer.com — including sampling, trial, and promotional programs that convert awareness into purchase.
  • Assist with core product management across the existing portfolio, including pricing strategy, packaging, claims, and prioritization of optimizations based on consumption data and market trends.
  • Support New Product Development and R&D efforts, using consumption and market data to inform portfolio strategy.
  • Assist with managing the marketing budget across retail media, sampling/trial, promotion, paid media, and partnerships, continually reallocating spend based on ROI and performance.
  • Partner cross-functionally with Sales, Trade Marketing, and Finance to build customer-specific go-to-market and trade spend plans.
  • Report key KPIs (consumption, market share, ROAS, ROI, velocity) by channel and initiative, and continuously optimize the marketing mix for improved performance.
  • Management of our digital storefront (Shopify, Amazon) and web presence.

Qualifications:
  • Bachelor’s degree in Business, Marketing, or related field required; MBA a plus.
  • Minimum of 5 years in a CPG brand management or product management role, preferably in Food & Beverage.
  • Direct experience using SPINS or other syndicated consumption data (IRI/Circana, Nielsen) to guide strategic decisions — required.
  • Proven experience developing and executing shopper marketing programs (sampling, trial, promotion) and evaluating retail media / conversion programs.
  • Experience managing external agency partners, with the ability to set strategic direction for creative development rather than executing creative personally.
  • Strong analytical and quantitative skillset; comfortable building and defending a media mix and ROI model across the funnel.
  • General management mindset — comfortable owning trade-offs across a portfolio’s P&L, not solely brand storytelling.
  • Inherently believes in our core values.

Other:
This role is on-site at our company headquarters in Denver, CO. Travel requirements are minimal.
 
Benefits include flexible time off, majority company funded health insurance, dental insurance, vision insurance, and a 401(k) with an employer defined match up to 4%.
 

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