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Brand Manager Craft Beer Jobs (NOW HIRING)

Sheehan Family Companies

Merchandiser - Craft Beer

Madison, WI · On-site

$17.25 - $20.25/hr

Beechwood Sales and Service is a family owned and operated beer distribution company. We represent ... Maintain good relationships with store management, associates, and customers * Collaborate and ...

Ilium Brewing Co.

Beer Sales Rep

Troy, NY · On-site

$15/hr

This position is ideal for someone who is outgoing, reliable, and comfortable speaking with customers about craft beer, local products, and the Ilium brand. The Beer Sales Representative will manage ...

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Brand Manager Craft Beer information

See salary details

$29.5K

$84.2K

$143K

How much do brand manager craft beer jobs pay per year?

As of Sep 12, 2026, the average yearly pay for brand manager craft beer in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What does a brand manager craft beer do?

A Brand Manager for craft beer is responsible for developing and executing marketing strategies to build and maintain the brand's image and market presence. They analyze market trends, identify target audiences, and collaborate with sales, production, and creative teams to launch campaigns that increase brand awareness and drive sales. Their role often includes managing product launches, creating promotional materials, coordinating events, and ensuring brand consistency across all channels. Brand Managers also use market research to guide decisions and measure the effectiveness of their initiatives.

How does a brand manager craft beer typically collaborate with sales and production teams to launch new products?

As a Brand Manager in the craft beer industry, you will frequently coordinate with both sales and production teams during new product launches. This involves aligning marketing strategies with production schedules to ensure timely rollouts, gathering market feedback from sales to refine branding, and working with production to understand ingredient availability and brewing timelines. Effective communication and project management skills are essential, as you'll be balancing creative marketing campaigns with the practical considerations of brewing and distribution. Such cross-functional teamwork is vital for ensuring a successful product launch and maintaining the brand's reputation for quality and innovation.

What are the key skills and qualifications needed to thrive as a brand manager craft beer, and why are they important?

To thrive as a Brand Manager in craft beer, you need expertise in marketing strategy, brand development, and a solid understanding of the craft beverage market, often supported by a relevant degree in marketing or business. Familiarity with digital marketing platforms, market analytics tools, and CRM systems is typically required, alongside knowledge of industry regulations. Creativity, strong communication, and relationship-building skills set exceptional brand managers apart. These competencies are crucial for driving brand growth, fostering customer loyalty, and navigating a competitive and dynamic market.

What is the difference between Brand Manager Craft Beer vs Marketing Coordinator Craft Beer?

AspectBrand Manager Craft BeerMarketing Coordinator Craft Beer
CredentialsBachelor's degree in marketing, business, or related field; experience in brand managementBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, brand development, cross-department collaborationCampaign execution, social media management, event coordination
Employer & Industry UsageBreweries, beverage companies, craft beer brandsBreweries, marketing agencies, beverage companies

The main difference is that a Brand Manager Craft Beer focuses on developing and maintaining the overall brand strategy, while a Marketing Coordinator Craft Beer handles the execution of marketing campaigns and promotional activities. The Brand Manager has a more strategic role, whereas the Marketing Coordinator is more involved in day-to-day marketing tasks.

What cities are hiring for Brand Manager Craft Beer jobs?

Cities with the most Brand Manager Craft Beer job openings:

What states have the most Brand Manager Craft Beer jobs?

States with the most job openings for Brand Manager Craft Beer jobs include:

What are popular job titles related to Brand Manager Craft Beer jobs?

For Brand Manager Craft Beer jobs, the most frequently searched job titles are:

Infographic showing various Brand Manager Craft Beer job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Merchandiser - Craft Beer

Madison, WI • On-site

Sheehan Family Companies
Alcoholic Beverages Wholesalers • 1 - 5K employees
Learn more about Sheehan Family Companiesexternal

$17.25 - $20.25/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago

Job description

Beechwood Sales and Service is a family owned and operated beer distribution company. We represent the world’s best breweries and are proud of our high level of service and commitment to our employees, which has earned us several recognitions as a Top Workplace by the Milwaukee Journal Sentinel.  We offer an opportunity to work with world-class beer professionals in a vibrant and engaging environment.  Beechwood provides industry leading benefits including competitive salaries, outstanding healthcare, a generous retirement package, paid vacation and holidays, career training, and opportunities for growth and development within our organization.

Beechwood Sales and Service is hiring a Merchandiser in our Sales Department. This is a Full-Time Merchandiser position for Madison, WI and surrounding areas.

The Merchandiser is a hands-on, entry level role that will provide you valuable knowledge and experience in the beverage and distribution industry. Merchandisers are developed and mentored to become familiar with the various roles of sales & operations within our growing company. We are looking for an energetic individual who wants to work hands on, has a strong work ethic and a strong sense of responsibility to join and contribute to our team.

Essential Job Functions:

  • Follow a specified route, close to your home, using your personal vehicle on a daily basis
  • Build displays, breakdown and restock deliveries at retail accounts
  • Ensure that all product is rotated and code policy is followed
  • Stock shelves, end caps, and coolers with product to ensure proper cooler and shelf management
  • Use of pallet-jacket - certification provided if needed
  • Maintain good relationships with store management, associates, and customers
  • Collaborate and communicate with other team members

What We Are Looking For:

  • Enthusiastic, high energy, and self-motivated individual with a desire to succeed
  • Ability to work independently and as part of a team
  • Must have strong attention to detail, communicate effectively, and strong organizational skills with the ability to multi-task
  • Valid driver's license and reliable transportation
  • High School Diploma or GED required

Critical Physical Demands:

  • Walking and climbing stairs
  • Two handed lifting, handling and carrying of cases from floor to overhead levels on a frequent basis.
  • Pushing and pulling a hand truck and/or cart loaded with up to 165 pounds on level and inclined surfaces on a frequent basis
  • Sustained squatting, kneeling, and/or bending while handling products

Why Join Us?

  • Career development and on-the-job training
  • 401K with company match + profit sharing
  • PTO + paid holidays
  • Platinum-level health coverage including medical, dental and vision insurance with low deductibles and low premium contributions
  • Mileage reimbursement
  • Wellness benefits, tuition assistance, cell phone discounts

The Sheehan Family Companies are proud to be an equal opportunity employer.

Apply