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Brand Manager Beer Jobs (NOW HIRING)

We currently distribute brands from over 65 domestic, craft, and import suppliers of beer, wine ... The Brand Manager drives retail execution excellence for assigned supplier portfolios and serves as ...

We're the team behind some of America's most recognizable beer brands - driven by creativity, grit ... The Role We're looking for a Brand Manager in Los Angeles to be responsible for owning lead the day ...

We're the team behind some of America's most recognizable beer brands - driven by creativity, grit ... The Role We're looking for a Brand Manager in Los Angeles to be responsible for owning lead the day ...

Brand Manager - Pabst

Los Angeles, CA · On-site

$100 - $125/hr

We're the team behind some of America's most recognizable beer brands - driven by creativity, grit ... The Role We're looking for a Brand Manager in Los Angeles to beresponsible for owning lead the day ...

We're the team behind some of America's most recognizable beer brands - driven by creativity, grit ... The Role We're looking for an Associate Brand Manager in Los Angeles to work on the Pabst portfolio ...

We're the team behind some of America's most recognizable beer brands - driven by creativity, grit ... The Role We're looking for an Associate Brand Manager in Los Angeles to work on the Pabst portfolio ...

We're the team behind some of America's most recognizable beer brands - driven by creativity, grit ... The Role We're looking for a Brand Manager, Emerging Brands to join our team in Los Angeles and ...

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Brand Manager Beer information

See salary details

$29.5K

$84.2K

$143K

How much do brand manager beer jobs pay per year?

As of Sep 9, 2026, the average yearly pay for brand manager beer in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What does a brand manager for beer do?

A Brand Manager for beer is responsible for developing and executing marketing strategies to promote a beer brand and drive its growth in the market. This includes overseeing advertising campaigns, managing product launches, analyzing market trends, and collaborating with sales, distribution, and creative teams. They ensure the brand’s message is consistent across all channels and work to strengthen the brand’s identity and consumer loyalty. Additionally, they monitor competitor activity and consumer feedback to continuously improve the brand’s positioning.

What are the key skills and qualifications needed to thrive as a brand manager for beer?

To thrive as a Brand Manager in the beer sector, you need a solid background in marketing, business strategy, and brand development, often supported by a degree in marketing or a related field. Familiarity with tools like market analytics platforms, social media management systems, and possibly certifications in digital marketing or project management is beneficial. Strong communication, creativity, and leadership skills help you collaborate effectively with cross-functional teams and drive brand innovation. These skills are crucial for building strong brand identities, increasing market share, and ensuring the brand resonates with target consumers in a competitive market.

What are the main challenges a brand manager for beer brands typically faces in balancing creativity with regulatory compliance?

A Brand Manager in the beer industry often navigates the challenge of developing engaging, creative marketing campaigns while adhering to strict industry regulations regarding alcohol advertising. This requires close collaboration with legal teams and external agencies to ensure all promotional content meets compliance standards, especially when targeting diverse age groups and markets. Balancing the need for innovation with regulatory constraints can be demanding, but it also encourages creative problem-solving and strategic thinking. Staying current with changing laws and consumer trends is essential for success in this role.

What is the difference between Brand Manager Beer vs Marketing Coordinator Beer?

AspectBrand Manager BeerMarketing Coordinator Beer
Required CredentialsBachelor's degree in marketing, business, or related field; experience in brand managementBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, cross-department collaboration, overseeing brand campaignsAssisting marketing campaigns, coordinating events, supporting marketing strategies
Employer & Industry UsageMajor breweries, beverage companies, marketing agenciesBreweries, beverage companies, marketing firms

The main difference is that a Brand Manager Beer focuses on developing and managing the overall brand strategy, while a Marketing Coordinator Beer supports marketing activities and campaign execution. The Brand Manager has more strategic responsibilities, whereas the Marketing Coordinator handles more tactical tasks.

What cities are hiring for Brand Manager Beer jobs?

Cities with the most Brand Manager Beer job openings:

What states have the most Brand Manager Beer jobs?

States with the most job openings for Brand Manager Beer jobs include:

What are popular job titles related to Brand Manager Beer jobs?

For Brand Manager Beer jobs, the most frequently searched job titles are:

Infographic showing various Brand Manager Beer job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Development Manager- Beer

Norton, MA • On-site

Horizon Beverage Group
Wholesale • 201 - 500 employees

$60 - $80/hr

Other

Medical, Vision, PTO

Posted 7 days ago


Job description

Southern Glazer's Beverage Company, an Affir­ma te Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

beverage industry, sales representative, merchandising job, beer distribution jobs, liquor sales, warehouse jobs, corporate office jobs in massachusetts

Position:Brand Development Manager- Beer

Location: Norton, MA

Job Id:890

# of Openings:1

Brand Development Manager Beer - MA Territory

Company Overview:

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience.

We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Position Summary:

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics to increase sales and brand awareness in a manner that will achieve profitable long-term growth.

  • Sell to accounts in trade channels including On and Off-Premise, regional, and national customers
  • Is present in the field to drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, and sales managers within the wholesaler markets
  • Participate in all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
  • Implementation and execution of programs within assigned accounts to ensure product pricing, promotion, cold box standards and display activation
  • Regularly interact with field management and sales representatives for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
  • Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
  • Develop key account relationships that deliver measurable results
  • Work with assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
  • Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., Beer dinners, product launches, and tastings)
  • Perform other job-related duties as assigned
Education/Experience:
  • Bachelor’s Degree or an equivalent combination of education and experience
  • 3-5 years of industry related sales experience within the distribution, hospitality or supplier community
  • Strong knowledge of beer, Cicerone or similar certifications preferred
  • Valid motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
  • Must be at least 21 years of age
Preferred Qualifications:

Comprehensive understanding of beer category to include style and type differentiation, package and draft sales, product/food pairing techniques, basic production, and service

  • Ability to adapt and can assist a variety of internal customer groups and varying personality types
  • Must have strong negotiation skills; demonstrate an entrepreneurial spirit
  • Ability to create and sell innovative ideas
  • Goal oriented, focused, and assertive individual who needs a little direction or supervision
  • Ability to work flexible hours which include early morning evenings, and weekends
  • Ability to work overnight travel as required
  • Ability to participate in business meetings, company initiatives and events upon request
  • Proficient at calculating retail margin and markup concepts, percentages, and reviewing comparative sales data for analysis
  • Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
  • Must demonstrate intermediate to advanced level of proficiency within Microsoft Office and Excel applications
Compensation:

Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $60,000 - $75,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

What We Offer:

Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road. Eligibility for the following benefits depends on employment status.

  • Competitive compensation package
  • Harvard Pilgrim Medical insurance
  • VSP vision insurance
  • Generous Paid Time Off
  • Paid Holidays
  • Company paid Long Term Disability
  • Confidential Employee Assistance Program
  • Supplemental Insurance options
  • 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement:

Southern Glazer's Beverage Company, an Affir­ma te Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

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