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Brand Development Manager Jobs in Springfield, IL

Carter's

Sales Manager (Part Time)

Springfield, IL

$15.25 - $19/hr

As a Part Time Sales Manager, you will be the first face of the brand for growing families. You'll ... Development programs to help you grow in your current role and beyond. Whether you're looking to ...

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Director, Training Development

Springfield, IL · On-site

$65 - $95/hr

Produce digital learning content in compliance with IASB style standards and brand guidelines ... Experience in online learning content production and delivery via a learning management system

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District Manager (64515)

Springfield, IL · On-site

$90K - $105K/yr

Territory/District Manager - Lead, Inspire, and Drive Success Are you a dynamic leader with a ... brand. Your leadership will directly impact business success, team development, and customer ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Springfield, IL

Brand Development Manager information

See Springfield, IL salary details

$10.9K

$59.5K

$111.5K

How much do brand development manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for brand development manager in Springfield, IL is $59,466.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,100.00 and $73,800.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Springfield, IL are hiring for Brand Development Manager jobs?

Cities near Springfield, IL with the most Brand Development Manager job openings:

Brand Development Manager jobs near you

Director, Training Development

Illinois Association of School Boards

Springfield, IL • On-site

$90 - $120/hr

Other

Re-posted 11 days ago

Job description

Founded in 1913, The Illinois Association of School Boards Vision is excellence in local schools governance supporting quality public education.

Job Title and Classification: Director, Full-Time, E1

Position Information

Department: Training Development
Reports to: Associate Executive Director, Outreach, Training & Events
Office Location: Springfield, IL.

Departmental Mission/Vision/Goals

The vision of IASB Training Development department is that all boards and board members have the knowledge, skills and abilities to lead and govern effectively.

Position Summary

The Director/Online Learning for Training Development is primarily responsible for working with Training Development and the Outreach & Training departments to create, design, layout, and publish member training content for the IASB Online Learning Center. Additionally, the Director will create, design, layout, and schedule production for print materials related to select member workshops and training events and help oversee the Joint Annual Conference Sheraton Hotel panels and Friday Focus Workshops.

FUNCTIONS OF THE JOB
  • Create, design, produce, update and maintain content and materials for the Online Learning Center and member workshops and training events:
    • Create, layout, design, and maintain content in Articulate Storyline and publish to the Online Learning Center
    • Layout, design and maintain print materials and PowerPoint presentations for select IASB workshops.
    • Produce digital learning content in compliance with IASB style standards and brand guidelines
  • Support and enhance the Association’s creative capacity to deliver learning content to members.
    • Seek new ways to create and deliver digital learning to members
    • Prepare digital content (audio, video, graphics, and text) for delivery to members
  • Oversee the Joint Annual Conference Sheraton Hotel Panels and Friday Focus Workshops. Provide content and materials leading up to the Joint Annual Conference for presentations assigned to Training Development staff, including contact with presenters, producing handouts, and packing materials.
  • Serve as direct supervisor to Administrative Assistant, Training Development
  • Attend the Joint Annual Conference in Chicago annually and performs duties as assigned, including oversight of the Sheraton panels and events.
  • Create and maintain the regular event and training email to members
  • Provide general departmental support as needed.
  • Practice reliable and consistent attendance and punctuality.
  • Participates in appropriate professional development as needed.
  • Attend occasional meetings outside the office that may require overnight travel.
  • Performs other duties as assigned
EDUCATION and/or EXPERIENCE REQUIREMENTS
  • A minimum of a Bachelor’s Degree from an accredited college or trade school;
  • Experience in online learning content production and delivery via a learning management system
  • Experience in creation, design, and layout in desktop publishing
REQUIRED COMPETENCIES
  • A self-starter able to work independently.
  • Creative thinker; ability to explain concepts using digital tools and solutions
  • Strong organizational and problem-solving skills.
  • Expertise with desktop publishing programs and design (e.g., Articulate Storyline, Adobe InDesign, Acrobat Pro, Photoshop)
  • Expertise with Microsoft office programs – Word, PowerPoint, Excel and Access.
  • Understanding of audio/video/graphics digital formats
  • Excellent team, collaboration and problem-solving skills.
  • Ability to deal effectively with a wide variety of members, and colleagues.
SPECIAL CONDITIONS OF EMPLOYMENT:

Physical Demands This position requires the employee to be able to lift, move and safely handle boxes and materials up to 25 pounds; to be able to occasionally stand for extended periods; and to be able to hear and speak as necessary to perform the functions of the position.

Conduct Standards The highest of moral and ethical standards is demanded in accordance with the IASB Staff Standards and Staff Core Values. Employee conduct standards and other aspects of employment are addressed in the IASB Employment Handbook.

DISCLAIMER This job description may be changed at any time and is not a contract with the individual employee(s). IASB retains its right to change this job description and assign or reassign duties and responsibilities to this job at any time.

The mission of IASB Training Development department is to provide a comprehensive training program that enables boards of education to govern effectively.

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