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Brand Development Manager Jobs in Nantucket, MA (NOW HIRING)

Express

Store Manager

Hyannis, MA · On-site

Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident ... Coach, teach, recognize, and manage all aspects of performance and development for all store ...

Express & Bonobos

Store Manager

Hyannis, MA · On-site

Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident ... Coach, teach, recognize, and manage all aspects of performance and development for all store ...

Express, Inc.

Store Manager

Hyannis, MA · On-site

$58 - $87/hr

Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident ... Coach, teach, recognize, and manage all aspects of performance and development for all store ...

Express

Store Manager

Hyannis, MA · On-site

Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident ... manage all aspects of performance and development for all store associates to encourage ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Nantucket, MA

Brand Development Manager information

See Nantucket, MA salary details

$13.5K

$73.8K

$138.4K

How much do brand development manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand development manager in Nantucket, MA is $73,828.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $91,700.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Nantucket, MA are hiring for Brand Development Manager jobs?

Cities near Nantucket, MA with the most Brand Development Manager job openings:

Brand Development Manager jobs near you

Assistant Store Manager - 44 Main Street, Vineyard Haven, MA

Vineyard Vines

MA • On-site

$22.37 - $31.13/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Vineyard Vines rating

6.5

Company rating: 6.5 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

38th of 104 rated fashion retailers

Job description

Who we are:
In 1998, we were stuck behind desk jobs we didn't like ... and we were miserable. So we quit. We tossed out business suits for bathing suits, got our wisdom teeth pulled while we still had coverage and signed up for every credit card we could. On the same day, within ten minutes of each other, we walked out of our jobs, grabbed a drink and started chasing the American Dream. Twenty years in and some things have changed, but we're the same at our core. We're still having a ton of fun, hanging with Real Good People, and sharing the gift of the Vineyard with everyone we can.
Who you are:
With a love for our brand, a drive to learn, and a passion for an "every day should feel this good" store experience, you'll help build a fun and inclusive store culture for our Crew with a focus on driving results. As an ambassador of the brand, you'll think of new ways to evolve your business through connecting with your customers and community. You'll lead the Crew in the absence of the Store Manager with transparency, while coaching and inspiring them to drive results through engagement and accountability. You must embrace and lead change while remaining flexible to the ever-evolving needs of the business.
What you'll do:
Supports the development of strategies to exceed financial goals
Delivers an energetic and omni-channel sales floor experience that builds brand connection, customer engagement, and sales
Focuses on building client relationships and community engagement in order to build repeat customers and gain new customer acquisition
Motivates and measures performance of Crew Leads and Crew to increase profitability
Acts as a mentor to Crew Leads and aides in their development through transparent and candid communication
Educates Crew on product information and brand initiatives to enhance the customer experience, ultimately driving sales
Builds an environment that fosters open and respectful communication with Crew and headquarters partners and solicits feedback to continually improve the store experience
Networks and recruits to help maintain a talent pool to fill open positions
Evaluates store operations for opportunities to enhance efficiency, productivity and profitability
Supports store merchandising to reflect current compass, brand initiatives and local customer needs
DOR Overview: In addition to your role responsibilities, you will be asked to take on a Division of Responsibility (DOR). DOR's are a set of distinct responsibilities that are assigned to leaders within the store to ensure clarity around execution of work and support development and growth. DOR's are not a title or position but opportunities for individuals to progress within their role. *Note - DOR's will rotate, so that managers are proficient in all areas.
Leadership Competencies:
Drives results
Customer impact
Collaboration
Accountability
Talent builder
Self-awareness
Change agent
Vision and strategy
Balance
Requirements:
1+ Years Retail Supervisor experience in similar volume (or equivalent)
Microsoft Office knowledge, Google Suite & Virtual Video Platforms
Proficient communication skills - verbal and written
Inventory management and merchandising abilities
Analytical and problem solving
Time management and prioritization skills
Commitment to career growth of self and others
Preferred experience in Social Media
Must be able to bend, reach, carry up to 50 pounds
Holidays, nights and weekend availability to support the needs of the business
How we make EDSFTG for you:
Competitive medical, vision, dental insurance
Incremental paid time off based on tenure
401K
Generous employee discount
Bonus program
Paid parental leave policy
Tuition reimbursement
Volunteer Hours: Eligible field employees receive eight volunteer hours per calendar year to support a cause of your choice outside of work
Salary Range: $22.37 - $31.13
#LI-JS1
*Housing not provided on behalf of the organization
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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