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Brand Development Manager Jobs in Decatur, GA (NOW HIRING)

Papa John's

Brand Manager

Atlanta, GA · On-site

Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and ...

New

Papa John's

Brand Manager

Atlanta, GA

Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and ...

New

Jbhunt

Sales Development Manager - Atlanta

Atlanta, GA · On-site

Sales Development Manager - Atlanta Department: Sales, Marketing & Product Management Country ... Hunt brand to develop new accounts and secure an established customer base. Responsible for the ...

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... Campaign Development : · Lead the ideation, planning, and execution of national marketing ...

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Brand Development Manager information

See Decatur, GA salary details

$10.7K

$58.6K

$109.8K

How much do brand development manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand development manager in Decatur, GA is $58,579.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $72,700.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs

What cities near Decatur, GA are hiring for Brand Development Manager jobs?

Cities near Decatur, GA with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Decatur, GA as of July 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $58,579 per year, or $28.2 per hour.

Brand Manager

Papa John's

Atlanta, GA • On-site

Full-time

Posted 3 days ago

New

Papa John's rating

4.8

Company rating: 4.8 out of 10

Based on 755 frontline employees who took The Breakroom Quiz

19th of 24 rated food delivery companies

Job description

What's Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
Job Summary
The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John's category marketing strategy.
Duties and Responsibilities (other duties as assigned)
  • Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
  • Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
  • Manage market tests and contribute to work with agencies to bring the product to life in communication
  • Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners
  • Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
  • Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
  • Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
  • Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives

Education, Experience & Certifications
  • 3 - 6 years minimum marketing experience; food marketing or innovation experience preferred
  • Bachelor's degree in Business Administration, Marketing, or related field
  • Ability to travel up to 25%
  • Experience in Restaurant or Retail Operations preferred, passion for company brand
  • Understanding of marketing/brand/product development management principle

Functional Skills
  • Analytical Skills: effectively uses data to generate insights for operations excellence
  • Planning & Prioritization: highest impact, highest value
  • Financial & Business Acumen
  • Communicates Effectively and Candidly
  • Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
  • Process Improvement: Strive to continually improve
  • Ability to build and leverage talent
  • Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
  • Ability to effectively communicate, inform, and influence senior leaders
  • Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Our Values
  • EVERYONE BELONGS - Diversity, Equity, Inclusion and Teamwork
  • DO THE RIGHT THING - Integrity, Character and Community
  • PEOPLE FIRST - Customer and Team member Focus
  • INNOVATE TO WIN - Think Differently and Lead Change
  • HAVE FUN - It's Pizza, It Has To Be Fun!

Our Core Competencies
  • CUSTOMER FOCUSED - Put the customer's needs first
  • RESULTS DRIVEN - Commit to achieving objectives
  • INNOVATIVE MINDSET - Open to new ideas and ways of doing business
  • STRATEGIC THOUGHT LEADERSHIP - Engage in logical and systematic thinking
  • COLLABORATION - Work together in the most effective way

Papa Johns is an equal opportunity employer.
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work - but let's face it - it's also pizza! If you want a fulfilling career with a company that's always moving forward, we're the right place.
Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF. See terms & conditions for site use.

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