1

Brand Development Manager Jobs in Gainesville, GA

Business Development Manager The Business Development Manager will promote energy efficiency ... Represent BEG and Willdan as a trusted advisor and brand ambassador in the marketplace. * Identify ...

The Business Development Manager will promote energy efficiency solutions including, but not ... Represent BEG and Willdan as a trusted advisor and brand ambassador in the marketplace. * Identify ...

Business Development Manager

Cumming, GA · On-site

$103K/yr (+ commission)

We're not looking for someone to work warm leads or manage referrals. We're looking for a hunter ... Our brand promise: Relax, We Make Accounting Easy. This is a dedicated outbound sales position at ...

Our brand promise: Relax, We Make Accounting Easy. This is a dedicated outbound sales position at ... development. Target: 2 new clients per month at ~$800/month each. Base: $50,000 | On-Target ...

next page

Showing results 1-20

Brand Development Manager information

See Gainesville, GA salary details

$10.3K

$55.9K

$104.9K

How much do brand development manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for brand development manager in Gainesville, GA is $55,947.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,600.00 and $69,500.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What cities near Gainesville, GA are hiring for Brand Development Manager jobs?

Cities near Gainesville, GA with the most Brand Development Manager job openings:

Infographic showing various Brand Development Manager job openings in Gainesville, GA as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $55,947 per year, or $26.9 per hour.

Business Development Manager

Willdan Group

Alpharetta, GA • On-site

$110 - $140/hr

Other

Re-posted 26 days ago


Willdan rating

8.6

Company rating: 8.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

104th of 453 rated engineering


Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Business Development Manager

The Business Development Manager will promote energy efficiency solutions including, but not limited to, utility incentive programs, energy procurement, energy demand management, utility data analytics, sustainability, and large-scale implementation of measures. Build and manage long-term customer relationships. Prospect new business opportunities and seek out, qualify, and close new sales opportunities within the commercial sector. The Business Development Manager is responsible for ensuring customer satisfaction. Utilizes sales tools to plan and document progress as well as increase business opportunity in accounts. Monitor and manage internal resources to meet client expectations and maximize internal and external value.

Essential Duties and Responsibilities 1) Go to Market Strategy
  • Develop a strong understanding of Burton Energy Group (BEG) and Willdan’s business objectives, service offerings, and market differentiators.
  • Identify and pursue high-value market opportunities aligned with company growth goals.
  • Collaborate with Burton leadership to develop and execute sales, marketing, and business development strategies.
  • Create client-focused solutions that address operational, financial, and sustainability challenges.
2) Business Development and Execution
  • Build and execute strategies to generate new business and expand relationships with existing clients.
  • Develop ideal client profiles and targeted growth plans for key market segments.
  • Represent BEG and Willdan as a trusted advisor and brand ambassador in the marketplace.
  • Identify, qualify, pursue, and close sales opportunities within the commercial sector.
  • Develop and present proposals, negotiate agreements, and secure new business.
  • Build relationships with stakeholders at all organizational levels, including executive leadership.
  • Collaborate across Willdan business units to identify cross-selling opportunities and strategic partnerships.
  • Manage the proposal and sales process, ensuring responsiveness to client needs and effective internal coordination.
  • Utilize CRM and sales tools to track opportunities, forecast business, and drive account growth.
3) Team Leadership and Collaboration
  • Partner with engineering and operational teams to deliver value-driven solutions and ensure customer satisfaction.
  • Effectively allocate internal resources to support business development efforts and client needs.
  • Foster collaboration across Burton leadership and functional teams to achieve growth objectives.
  • Serve as the client advocate within BEG and Willdan, ensuring customers receive maximum value from company services.
  • Support integration and collaboration with Willdan teams and processes.
Job Requirements / Qualifications
  • Bachelor’s degree in Business, Engineering, or a related field required.
  • Minimum seven (7) years of business development or sales experience in the commercial energy efficiency industry.
  • Proven success selling energy efficiency solutions, utility incentive programs, energy procurement services, energy audits, or large-scale implementation projects.
  • Strong track record of identifying opportunities, developing client relationships, and closing new business.
  • Experience with data centers, industrial clients, and/or large national accounts preferred.
  • Strong written, verbal, presentation, and proposal-development skills.
  • Entrepreneurial, results-oriented, and highly motivated with strong business acumen.
  • Ability to build relationships and influence stakeholders from executive leadership through operational teams.
  • Strong organizational skills with the ability to manage multiple priorities and deliver high-quality results.
  • Demonstrated ability to work collaboratively in a fast-paced, growth-oriented environment.
  • Proficiency with Microsoft Office applications and CRM platforms.
  • Willingness and ability to travel up to 25% as business needs require.
EEO Non-Discrimination and ADA Reasonable Accommodation Statement

Willdan is an equal opportunity employer. Applicants are considered for all positions without regard to race, religious creed, color, age marital status, sex, sexual orientation, gender identity, gender expression, citizenship status, national origin, ancestry, religion, military service or veteran status, disability, medical condition, childbirth and related medical conditions, genetic testing, reproductive status or any other classification protected by federal, state or local laws and ordinances. Willdan does not discriminate on the basis of physical or mental disability where the essential functions of the job can be reasonably accommodated. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. If you need reasonable accommodation for any part of the application and hiring process, please notify us.

Willdan Energy Solutions participates in E-Verify.

#J-18808-Ljbffr

What Willdan employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom