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Brand Cpg Jobs (NOW HIRING)

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$105K - $147K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Grupo Bimbo

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Grupo Bimbo

Brand Manager

Irving, TX · On-site

$105K - $147K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$105K - $147K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Bimbo Bakeries USA

Brand Manager

Irving, TX · On-site

$105K - $147K/yr

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to ...

Tata Consumer Products

Brand Manager

Montvale, NJ · On-site

... in CPG marketing • Innovation experience (demonstrated ability to lead a concept from idea to ... the brand • Drive growth on base business (leverage the 5 P's) • Innovation • Develop ...

Amazon

Account Executive, CPG Beauty

New York, NY · Hybrid

As an Account Executive in the CPG vertical you will use your experience selling digital ... Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies ...

New

SAMYANG AMERICA INC

Sr Director, Brand Management

Brea, CA · On-site

$160K - $190K/yr

CPG Food & Beverage experience is highly preferred, especially in better for you products, but not ... Led packaging and brand design projects * Bachelor's degree. MBA preferred. The base salary for ...

Levo Naturals

Brand Ambassador

Atlanta, GA · On-site +1

$35/hr

What You Bring Experience in experiential marketing, brand ambassadorship, field promotions, or customer-facing CPG roles. High-energy communication skills and comfort initiating conversations with ...

EchoStar

Senior Brand Manager

Littleton, CO

$110K - $157K/yr

Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...

System One

Associate Brand Manager

Neptune City, NJ · On-site

$91K - $118K/yr

Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...

System One

Associate Brand Manager

Neptune City, NJ · On-site

$91K - $118K/yr

Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...

System One

Associate Brand Manager

Neptune City, NJ · On-site

$91K - $118K/yr

Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...

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Brand Cpg information

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How much do brand cpg jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for brand cpg in the United States is $18.94, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $22.12 per hour, depending on experience, location, and employer.

What is the difference between Brand Cpg vs Brand Manager?

AspectBrand CpgBrand Manager
CredentialsBachelor's degree in marketing, business, or related fieldBachelor's degree in marketing, business, or related field
Work EnvironmentConsumer goods companies, marketing departmentsConsumer goods companies, marketing departments
Industry UsageUsed broadly across CPG companies for product brandingSpecific role within CPG companies managing brand strategy
Search/Comparison IntentUnderstanding roles in CPG marketingClarifying responsibilities of a Brand Manager

Both Brand Cpg and Brand Manager roles typically require similar educational backgrounds and work within consumer goods companies. While 'Brand Cpg' often refers to the broader category or industry segment, 'Brand Manager' is a specific job title responsible for developing and executing brand strategies. The roles are closely related, with Brand Managers being key players in the Brand Cpg sector.

What cities are hiring for Brand Cpg jobs? Cities with the most Brand Cpg job openings:
What states have the most Brand Cpg jobs? States with the most job openings for Brand Cpg jobs include:
What job categories do people searching Brand Cpg jobs look for? The top searched job categories for Brand Cpg jobs are:
Brand Cpg jobs near you
Infographic showing various Brand Cpg job openings in the United States as of July 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $39,392 per year, or $18.9 per hour.
Brand Manager

Brand Manager

Bimbo Bakeries USA

Irving, TX • On-site

$105K - $147K/yr

Full-time

Retirement, PTO

Posted 25 days ago

Bimbo Bakeries USA rating

6.1

Company rating: 6.1 out of 10

Based on 127 frontline employees who took The Breakroom Quiz

13th of 47 rated bakeries

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $105,100 - $147,100
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-LF1
Position Summary:
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, uncovering consumer insights and delivering innovative products and marketing campaigns to grow a major strategic Bimbo Bakeries USA category that includes multiple global brands. You will join a dynamic and fast-paced environment developing strategies to drive sales and market share of BBU products through numerous marketing strategies including driving household penetration, distribution, promotion, consumer insights, PR, innovation, advertising and social media.
As a Brand Manager, you will operate as a business leader, owning key levers across the marketing mix and partnering cross-functionally to bring ideas to life. You will play a critical role in translating consumer and market understanding into actionable strategies, while leading complex initiatives from concept through execution. This is an exciting opportunity for a marketer who thrives in a fast-paced CPG environment and is ready to take the next step in brand leadership
Key Job Responsibilities:
  • Lead the development and execution of brand and portfolio strategies, in close partnership with senior marketing leadership and cross-functional stakeholders
  • Own business performance by analyzing KPIs (sales, share, profitability, distribution, innovation performance) and translating insights into clear action plans. Identify growth opportunities through deep consumer, customer, and competitive analysis, informing both short- and long-term strategies
  • Drive innovation pipeline development in partnership with R&D, Supply Chain, and Commercial teams, from ideation through commercialization
  • Lead the development and execution of integrated marketing plans, including advertising, PR, digital, promotions, and in-market activation.
  • Team member of bi-weekly steering calls including Key Account, Bakery and Business Unit calls. Issue next steps/action plans accordingly.
  • Oversee consumer research and product scoring processes, ensuring insights inform strategic decisions and execution
  • Close collaboration and key team member of multiple strategic cross-functional teams including Sales, R&D, Manufacturing, Packaging, Finance, Purchasing, and agencies.
  • Lead budget planning and invoicing process in accordance with Finance.
  • Partner closely with Sales and Customer teams to develop compelling selling stories, presentations, and go-to-market strategies.
  • Willingness to travel, approx. 10-15%.

Key Behavioral Competencies:
  • Strategic Thinking: Connects market, consumer, and business insights to shape clear, actionable growth strategies.
  • Leadership & Influence: Effectively leads without authority, aligning and inspiring cross-functional teams and partners.
  • Collaboration: Builds strong relationships and works seamlessly across functions and agency partners.
  • Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities
  • Accessible and Responsible
  • Ability to develop and complete a series of goals and tactics, with minimum supervision
  • Sharp operator, creative and resourceful
  • Organized work style - Master at Multi-Task
  • Strong at managing priorities and deadlines
  • Aspiring to a long-term career in marketing

Leadership Competencies:
  • Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Ensures Accountability: Holds self and others accountable to meet commitments.
  • Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:
  • Bachelor's Degree in Marketing or a related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
  • 4-5+ years of experience, CPG preferred
  • MBA is a plus
  • Experienced in Social Media Marketing and analytics.
  • Excellent organizational and communication (written and oral) skills.
  • Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.
  • Computer skills and proficiency with MS Word, Excel, and PowerPoint
  • Proficient in Syndicated data (e.g. Nielsen, Circana)
  • Working knowledge of marketing plan development and execution.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

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