Brand Manager
Montvale, NJ · On-site
... in CPG marketing • Innovation experience (demonstrated ability to lead a concept from idea to ... the brand • Drive growth on base business (leverage the 5 P's) • Innovation • Develop ...
Quick apply
Montvale, NJ · On-site
... in CPG marketing • Innovation experience (demonstrated ability to lead a concept from idea to ... the brand • Drive growth on base business (leverage the 5 P's) • Innovation • Develop ...
Quick apply
Montvale, NJ · On-site
... in CPG marketing • Innovation experience (demonstrated ability to lead a concept from idea to ... the brand • Drive growth on base business (leverage the 5 P's) • Innovation • Develop ...
Minneapolis, MN · On-site
This role blends brand strategy, innovation, portfolio management, insights, and commercial ... CPG experience strongly preferred * Hispanic foods experience is a plus * Spanish proficiency is a ...
Quick apply
Minneapolis, MN · On-site
This role blends brand strategy, innovation, portfolio management, insights, and commercial ... CPG experience strongly preferred * Hispanic foods experience is a plus * Spanish proficiency is a ...
Los Angeles, CA · On-site
$125K - $185K/yr
Brand Stewardship & Product Development * * Oversee the licensing of Paramount franchises across ... Collaborate cross-functionally with Global CPG counterparts and Paramount One team members (ie., Ad ...
Los Angeles, CA · On-site
$125K - $185K/yr
Brand Stewardship & Product Development * * Oversee the licensing of Paramount franchises across ... Collaborate cross-functionally with Global CPG counterparts and Paramount One team members (ie., Ad ...
Demonstrated ability in field marketing, brand activation, or CPG environments ( CPG experience strongly preferred ) * Excellent communication, organization, and reporting skills * Comfortable with ...
Demonstrated ability in field marketing, brand activation, or CPG environments ( CPG experience strongly preferred ) * Excellent communication, organization, and reporting skills * Comfortable with ...
Los Angeles, CA · On-site
$125K - $185K/yr
Brand Stewardship & Product Development * * Oversee the licensing of Paramount franchises across ... Collaborate cross-functionally with Global CPG counterparts and Paramount One team members (ie., Ad ...
Los Angeles, CA · On-site
$125K - $185K/yr
Brand Stewardship & Product Development * * Oversee the licensing of Paramount franchises across ... Collaborate cross-functionally with Global CPG counterparts and Paramount One team members (ie., Ad ...
New York, NY · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... CPG, and Lifestyle clients. ROLES & RESPONSIBILITIES * Administrative duties (answering phones ...
New York, NY · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... CPG, and Lifestyle clients. ROLES & RESPONSIBILITIES * Administrative duties (answering phones ...
Beverly Hills, CA · On-site
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, CPG ...
Beverly Hills, CA · On-site
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, CPG ...
Brea, CA · On-site
$160K - $190K/yr
CPG Food & Beverage experience is highly preferred, especially in better for you products, but not ... Led packaging and brand design projects * Bachelor's degree. MBA preferred. The base salary for ...
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Brea, CA · On-site
$160K - $190K/yr
CPG Food & Beverage experience is highly preferred, especially in better for you products, but not ... Led packaging and brand design projects * Bachelor's degree. MBA preferred. The base salary for ...
Atlanta, GA · On-site +1
$35/hr
What You Bring Experience in experiential marketing, brand ambassadorship, field promotions, or customer-facing CPG roles. High-energy communication skills and comfort initiating conversations with ...
Atlanta, GA · On-site +1
$35/hr
What You Bring Experience in experiential marketing, brand ambassadorship, field promotions, or customer-facing CPG roles. High-energy communication skills and comfort initiating conversations with ...
Beverly Hills, CA · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, CPG ...
Beverly Hills, CA · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, CPG ...
Littleton, CO · On-site
$110K - $157K/yr
Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...
Littleton, CO · On-site
$110K - $157K/yr
Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...
Neptune City, NJ · On-site
$91K - $118K/yr
Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...
Neptune City, NJ · On-site
$91K - $118K/yr
Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...
New York, NY · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... CPG, and Lifestyle clients. ROLES & RESPONSIBILITIES * Administrative duties (answering phones ...
New York, NY · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... CPG, and Lifestyle clients. ROLES & RESPONSIBILITIES * Administrative duties (answering phones ...
Beverly Hills, CA · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, CPG ...
Beverly Hills, CA · Hybrid
$22/hr
With dedicated Talent, Brand, Strategic Communications, Content, and Social Impact divisions, we ... The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, CPG ...
Our brand portfolio includes Victor Allen's ® , Dutch Bros ® beverages and Nurri™, our better ... CPG). From designing digital creative for e-commerce platforms, in-store POS, social graphics ...
Our brand portfolio includes Victor Allen's ® , Dutch Bros ® beverages and Nurri™, our better ... CPG). From designing digital creative for e-commerce platforms, in-store POS, social graphics ...
Build and maintain strategic partnerships with brand marketing leads, media agencies, and shopper marketing teams to embed Pinterest's awareness solutions into CPG clients' annual brand planning ...
Build and maintain strategic partnerships with brand marketing leads, media agencies, and shopper marketing teams to embed Pinterest's awareness solutions into CPG clients' annual brand planning ...
About Mammoth Brands Mammoth Brands (formerly Harry's Inc.) is the modern CPG company behind brands ... They built the brand differently-online first, prioritizing direct relationships with customers-and ...
About Mammoth Brands Mammoth Brands (formerly Harry's Inc.) is the modern CPG company behind brands ... They built the brand differently-online first, prioritizing direct relationships with customers-and ...
$110K - $157K/yr
Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...
$110K - $157K/yr
Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...
Neptune, NJ · On-site
$75K - $80K/yr
Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...
Neptune, NJ · On-site
$75K - $80K/yr
Associate Brand Manager Location: Neptune City, NJ Type: Direct Hire Compensation: $75,000.00 - $80 ... Experience in CPG, specifically petcare or food categories. * Experience with omnichannel marketing ...
Littleton, CO · On-site
Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...
Quick apply
Littleton, CO · On-site
Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes * Analytical rigor and a demonstrated mastery of leveraging complex data sets ...
$10.10 - $11.49
1% of jobs
$11.49 - $12.89
3% of jobs
$12.89 - $14.29
14% of jobs
$15.24 is the 25th percentile. Wages below this are outliers.
$14.29 - $15.69
11% of jobs
$15.69 - $17.09
9% of jobs
$17.09 - $18.49
2% of jobs
The median wage is $19.15 / hr.
$18.49 - $19.89
21% of jobs
$19.89 - $21.28
12% of jobs
$21.57 is the 75th percentile. Wages above this are outliers.
$21.28 - $22.68
12% of jobs
$22.68 - $24.08
12% of jobs
$24.08 - $25.48
4% of jobs
$10
$18
$25
| Aspect | Brand Cpg | Brand Manager |
|---|---|---|
| Credentials | Bachelor's degree in marketing, business, or related field | Bachelor's degree in marketing, business, or related field |
| Work Environment | Consumer goods companies, marketing departments | Consumer goods companies, marketing departments |
| Industry Usage | Used broadly across CPG companies for product branding | Specific role within CPG companies managing brand strategy |
| Search/Comparison Intent | Understanding roles in CPG marketing | Clarifying responsibilities of a Brand Manager |
Both Brand Cpg and Brand Manager roles typically require similar educational backgrounds and work within consumer goods companies. While 'Brand Cpg' often refers to the broader category or industry segment, 'Brand Manager' is a specific job title responsible for developing and executing brand strategies. The roles are closely related, with Brand Managers being key players in the Brand Cpg sector.

Full-time
Posted 11 days ago
Why we have this job
The Brand Manager will serve as the brand steward to drive growth as part of the long-range
planning process. The BM will be responsible for building/maintaining brand equity while
driving profit, revenue, and volume across the trademark. This is a traditional brand role
requiring skills sets such as leading external partners, identifying consumer insights and key
business issues, formulating brand strategies, and planning and executing brand plans. The
ideal candidate is strategic, driven, able to multi-task and collaborative in nature.
Roles & Responsibilities
• Develop marketing plans, including annual business plans, to meet business
objectives
• Recommend adjustments to plans as needed, considering competitive initiatives and
progress against business objectives
• Lead, motivate, and partner with cross-functional teams (e.g., Sales, Supply Chain,
Operations, R&D and Finance) to implement business plans
• Manage the day-to-day business operations, including:
o Execution of marketing programs including advertising, consumer
promotions, packaging, websites
o Business analysis, including post program analyses and ROIs (e.g.,
IRI/Nielsen, Homescan and other syndicated research)
o Budget management
o Competitive monitoring and response
• Manage advertising and promotion development and be the key daily interface with the advertising and promotion agencies, lead advertising brief and media brief development
• Work across the NPD/innovation development process: identify consumer insights, develop concepts/positioning, assess market potential, and partner with cross-
functional team to quickly bring viable new products or platforms to market
• Partner with Sales/Customer Marketing to develop account/channel specific
initiatives
To be great at this job you will need: Qualified candidates will have demonstrated the
following skills through specific work experiences and identifiable business results:
• Bachelor’s degree, MBA Degree Preferred with 5+ years experience in CPG marketing
• Innovation experience (demonstrated ability to lead a concept from idea to shelf)
• Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
• Ability to use basic financial analysis e.g., Return on Investment, related to marketing effectiveness, resource allocations and new business opportunities.
• Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources)
• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, Home Scan) used in the analysis of trended consumer and volume dynamics
• High energy, enthusiasm, passion & an entrepreneurial spirit
• Excellent communication, influencing, and negotiation skills with agencies & vendors.
• Proven people skills and ability to work as part of a team (Collaborative)
• Sense of urgency, hands-on, ability to prioritize is critical, strong presentation skills
• Strong analytical skills, computer skills (Microsoft Office, etc.)
• Project & Agency Management skills
• Strong understanding of the CPG retail environment and paths to success
Scope of work:
• Internal expert on and champion of the brand
• Drive growth on base business (leverage the 5 P’s)
• Innovation
• Develop programming that drives incremental merchandising with retail partners
• Project Management, including the creative process
• Support strategic planning and positioning