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Brand Activation Manager Jobs in Silver Spring, MD

National Geographic

Senior Director, Brand

Washington, DC · On-site

$185.25 - $195/hr

... activations. Responsibilities * Brand Strategy (30%) Lead and evolve brand strategy across the ... Brand Management (30%) Lead global brand training and develop materials that inspire stewardship of ...

shrm

Specialist, Brand

Alexandria, VA · Hybrid

$70K - $85K/yr

Support event branding and activation efforts * Identify opportunities to improve processes ... Strong project management and organizational skills * Exceptional written and verbal communication ...

SHRM

Specialist, Brand

Alexandria, VA · Hybrid

$70K - $85K/yr

Support event branding and activation efforts * Identify opportunities to improve processes ... Strong project management and organizational skills * Exceptional written and verbal communication ...

Alphabe Insight Inc

Brand Ambassador

Washington, DC · On-site

$40K - $45K/yr

... and brand activations. * Answer customer questions and provide accurate information about ... Strong organizational and time-management skills. * Motivated to learn and develop new professional ...

BeloForm Craft

Brand Ambassador

Washington, DC · On-site

... and brand activations. * Answer customer questions and provide accurate information about ... Strong organizational and time-management skills. * Motivated to learn and develop new professional ...

Nova Tastings

Brand Manager

Fairfax, VA · On-site

$45K - $65K/yr

Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...

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All JobsBrand Activation JobsBrand Activation Manager JobsBrand Activation Manager Jobs in Silver Spring, MD

Brand Activation Manager information

See Silver Spring, MD salary details

$74

$79

$83

How much do brand activation manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for brand activation manager in Silver Spring, MD is $79.52, according to ZipRecruiter salary data. Most workers in this role earn between $77.02 and $82.02 per hour, depending on experience, location, and employer.

What is a Brand Activation Manager?

A brand activation manager oversees the design, development, and communication of marketing strategies that are designed to establish a company or product brand. Primary responsibilities for this job include coordinating marketing activities, developing marketing content, making new product announcements, and monitoring consumer reaction to the brand. People in this career this work with product and sales managers, as well as advertising personnel, to ensure the brand is generating new customers and satisfying existing ones. Brand activation managers may also interact with the general public through presentations, demonstration booths, or industry-wide conferences.

How does a Brand Activation Manager typically collaborate with cross-functional teams to execute successful campaigns?

As a Brand Activation Manager, you will work closely with marketing, sales, creative, and product teams to ensure campaigns are aligned with overall brand strategy and objectives. This collaboration often involves regular meetings to coordinate timelines, share insights, and address challenges. You’ll also liaise with external agencies and vendors to bring concepts to life and measure campaign impact. Strong communication and project management skills are essential, as you’ll be the bridge between teams to deliver cohesive and impactful brand experiences.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need strong project management, marketing strategy, and event planning skills, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM systems, digital marketing platforms, and analytics tools is typically required, along with experience in executing experiential campaigns. Exceptional communication, creativity, and stakeholder management are crucial soft skills for driving consumer engagement and team collaboration. These abilities ensure impactful brand experiences that boost awareness, loyalty, and business growth.

What is the difference between Brand Activation Manager vs Marketing Coordinator?

AspectBrand Activation ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, business, or related field; experience in brand campaignsBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads brand activation projects, collaborates with marketing and sales teamsSupports marketing campaigns, coordinates events and promotional activities
Industry UsageCommonly employed in consumer goods, retail, and entertainment sectorsUsed across various industries for supporting marketing efforts

The main difference is that a Brand Activation Manager focuses on planning and executing brand activation campaigns to increase brand awareness, while a Marketing Coordinator provides support for marketing initiatives, including event coordination and campaign assistance. The Brand Activation Manager has more strategic responsibilities and leadership in activation projects, whereas the Marketing Coordinator handles more operational tasks.

More about Brand Activation Manager jobs

What job categories do people searching Brand Activation Manager jobs in Silver Spring, MD look for?

The top searched job categories for Brand Activation Manager jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Brand Activation Manager jobs?

Cities near Silver Spring, MD with the most Brand Activation Manager job openings:

Brand Activation Manager jobs near you
Infographic showing various Brand Activation Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $164,898 per year, or $79.3 per hour.

Manager, Sponsorships & Brand Partnerships

Jhpiego Inc.

Washington, DC • On-site

$87.08 - $109.54/hr

Other

Medical, Life, Retirement

Posted 3 days ago

New

Job description

Overview

The Manager, Sponsorships & Brand Partnerships is a creative, relationship-driven fundraiser responsible for generating meaningful unrestricted revenue through corporate and brand partnerships and activations. This position identifies, cultivates, solicits, and stewards a portfolio of corporate and individual donors to advance Jhpiego’s mission and meet annual fundraising goals. The Manager leads all corporate fundraising, sponsorship, and brand activation efforts, securing unrestricted five- and six-figure gifts and partnerships in support of Jhpiego’s programs and signature events, including the Laughter is the Best Medicine Gala. The role builds and grows corporate engagement and philanthropy through sponsorships, cause-marketing campaigns, employee giving programs, and VIP donor experiences. This position partners closely with colleagues across GECO to align fundraising goals with marketing and communications priorities, ensuring that all partnerships deliver measurable impact and revenue growth. This is a highly collaborative, outward-facing role with significant visibility across the organization to shape a growing brand partnerships programs.

Responsibilities

Corporate Fundraising & Portfolio Management

  • Manage a portfolio of unrestricted corporate and individual donors in the corporate sector.
  • Lead solicitation strategy, set revenue targets, and ensure achievement of annual fundraising goals.
  • Identify and pursue new business opportunities, partnerships, and sponsorships.
  • Report on pipeline development, revenue progress, and ROI.

Event Fundraising & Sponsorships

  • Lead corporate fundraising strategy for Jhpiego’s Gala and other signature events (without managing event logistics).
  • Secure and renew corporate sponsorships and underwriting support.
  • Collaborate on major gift asks and corporate proposals.
  • Develop compelling cases for support and partnership packages.

Corporate Engagement & Donor Experiences

  • Design and execute engagement strategies that strengthen relationships and drive unrestricted giving.
  • Oversee employee engagement initiatives and VIP donor experiences.
  • Develop follow-up and stewardship plans to ensure donor retention.

Advisory Board & High-Profile Partnership Engagement

  • Manage corporate fundraising relationships with Advisory Board members and celebrity advocates.
  • Support board and committee fundraising initiatives and events.
  • Coordinate cultivation and recognition activities with senior leadership.

Proposal Development & Stewardship

  • Draft and deliver corporate partnership proposals, agreements, and stewardship reports.
  • Track donor engagement metrics and provide actionable insights.
  • Ensure compliance with recognition commitments and donor intent.

Collaboration & Team Support

  • Supervise and mentor Associate, Partnerships & Events.
  • Foster collaboration across GECO to align fundraising, marketing, and communications goals.
  • Contribute to shared revenue planning and donor engagement initiatives.
Required Qualifications
  • Bachelor’s Degree in Communications, Marketing, Nonprofit Management, or a related field
  • 5 –7 years in corporate partnerships, fundraising, or nonprofit engagement
  • Proven record of cultivating and securing corporate support, CSR or brand partnerships
  • Experience managing corporate donor portfolios and securing five- and six-figure corporate gifts or sponsorships
  • Advanced knowledge of corporate fundraising, CSR, sponsorships, and cause-marketing
  • Expertise in moves management, solicitation planning, and donor engagement strategy
  • Experience designing and managing corporate donor journeys, employee engagement programs, and high-level cultivation experiences
  • Excellent interpersonal, communication, and presentation skills; proven ability to engage corporate decision-makers
  • Strong data management and reporting skills; proficiency in donor CRMs (Raiser’s Edge preferred)
  • Collaborative team player with strong organizational and analytical skills
  • Ability to travel up to 20% domestically and internationally, including evenings/weekends for cultivation events
Preferred Qualifications
  • Master’s degree in the related field
Salary and Benefits

The salary range for this role is expected to be: $87,076 - $109,538.

Total Rewards

The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

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