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Brand Activation Manager Jobs in Silver Spring, MD

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Regional Activation Manager

Baltimore, MD · On-site

Background in sales, brand marketing, field marketing retail activation and project management preferred * Highly motivated, self-directed, innovative and able to work both independently and among ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59K - $64K/yr

Manage on-site execution for owned and partner activations, coordinating closely with agency ... Brand & Activation Strategy (15%) * Support the translation of consumer and market insights into ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59K - $64K/yr

Manage on-site execution for owned and partner activations, coordinating closely with agency ... Brand & Activation Strategy (15%) * Support the translation of consumer and market insights into ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59K - $64K/yr

Manage on-site execution for owned and partner activations, coordinating closely with agency ... Brand & Activation Strategy (15%) * Support the translation of consumer and market insights into ...

[solidcore]

Brand Marketing Coordinator

Arlington, VA · On-site

$59 - $64/hr

Manage on-site execution for owned and partner activations, coordinating closely with agency ... Brand & Activation Strategy (15%) * Support the translation of consumer and market insights into ...

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Brand Activation Manager information

See Silver Spring, MD salary details

$74

$79

$83

How much do brand activation manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for brand activation manager in Silver Spring, MD is $79.52, according to ZipRecruiter salary data. Most workers in this role earn between $77.02 and $82.02 per hour, depending on experience, location, and employer.

What is a Brand Activation Manager?

A brand activation manager oversees the design, development, and communication of marketing strategies that are designed to establish a company or product brand. Primary responsibilities for this job include coordinating marketing activities, developing marketing content, making new product announcements, and monitoring consumer reaction to the brand. People in this career this work with product and sales managers, as well as advertising personnel, to ensure the brand is generating new customers and satisfying existing ones. Brand activation managers may also interact with the general public through presentations, demonstration booths, or industry-wide conferences.

How does a Brand Activation Manager typically collaborate with cross-functional teams to execute successful campaigns?

As a Brand Activation Manager, you will work closely with marketing, sales, creative, and product teams to ensure campaigns are aligned with overall brand strategy and objectives. This collaboration often involves regular meetings to coordinate timelines, share insights, and address challenges. You’ll also liaise with external agencies and vendors to bring concepts to life and measure campaign impact. Strong communication and project management skills are essential, as you’ll be the bridge between teams to deliver cohesive and impactful brand experiences.

What are the key skills and qualifications needed to thrive as a Brand Activation Manager, and why are they important?

To thrive as a Brand Activation Manager, you need strong project management, marketing strategy, and event planning skills, often supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM systems, digital marketing platforms, and analytics tools is typically required, along with experience in executing experiential campaigns. Exceptional communication, creativity, and stakeholder management are crucial soft skills for driving consumer engagement and team collaboration. These abilities ensure impactful brand experiences that boost awareness, loyalty, and business growth.

What is the difference between Brand Activation Manager vs Marketing Coordinator?

AspectBrand Activation ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, business, or related field; experience in brand campaignsBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads brand activation projects, collaborates with marketing and sales teamsSupports marketing campaigns, coordinates events and promotional activities
Industry UsageCommonly employed in consumer goods, retail, and entertainment sectorsUsed across various industries for supporting marketing efforts

The main difference is that a Brand Activation Manager focuses on planning and executing brand activation campaigns to increase brand awareness, while a Marketing Coordinator provides support for marketing initiatives, including event coordination and campaign assistance. The Brand Activation Manager has more strategic responsibilities and leadership in activation projects, whereas the Marketing Coordinator handles more operational tasks.

More about Brand Activation Manager jobs

What job categories do people searching Brand Activation Manager jobs in Silver Spring, MD look for?

The top searched job categories for Brand Activation Manager jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Brand Activation Manager jobs?

Cities near Silver Spring, MD with the most Brand Activation Manager job openings:

Brand Activation Manager jobs near you
Infographic showing various Brand Activation Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $164,898 per year, or $79.3 per hour.

Sr Brand Activation Specialist

DPR Construction

Reston, VA • On-site

Full-time

Posted 2 days ago

New

Key responsibilities

  • Leads the planning and execution of integrated brand campaigns and activations that support business and marketing goals.

  • Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.

  • Guides cross-functional collaboration for high-impact activations such as major events, sponsorships, and partnerships.

DPR Construction rating

8.0

Company rating: 8.0 out of 10

Based on 37 frontline employees who took The Breakroom Quiz

16th of 80 rated construction

Job description

Job Description

At DPR, roles and responsibilities are more than describing a job title-they are a commitment to building great things together. The job description(s) below defines core responsibilities and the scope of the role and is a starting point. Every employee is expected to lead from where they are, take ownership of outcomes, and always act in the best interest of the team, customer, project and organization.
As a purpose-driven organization on a journey to be most admired, we rely on trust, shared leadership, open communication, disciplined action and a deep respect for the individual to drive exceptional performance. Success is not just about what we build, but who we build and how we build it: with integrity, enjoyment, uniqueness and an ever-forward mindset.

Job Summary:
Leads the execution of brand strategies and initiatives that strengthen DPR's organizational identity and market presence. Oversees development and implementation of integrated brand campaigns and activations that align with enterprise and regional priorities. Applies advanced knowledge of marketing, communications, and brand management to ensure consistency across all customer and employee touchpoints. Serves as a resource to project teams and provides guidance on complex or high-visibility brand initiatives, ensuring adherence to DPR's brand standards and values.
Key Responsibilities:
Leads planning and execution of integrated brand campaigns and activations that support business and marketing goals.
Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.
Provides subject matter expertise in brand compliance, accessibility, and design standards to ensure consistency and integrity of DPR's brand.
Guides cross-functional collaboration for high-impact activations such as major events, sponsorships, and partnerships.
Analyzes audience insights, competitive trends, and performance data to evaluate campaign effectiveness and refine strategies.
Supports the development of experimental tactics and creative tests that advance DPR's brand differentiation and engagement.
Mentors peers and provides guidance on brand processes, tools, and visual standards.
Education Qualifications:
Bachelor's degree in marketing, business administration, communications, or a related field required.
Work Experience:
6-8 years of experience in brand management, marketing, or a related field required.

DPR Construction is a forward-thinking, self-performing general contractor specializing in technically complex and sustainable projects for the advanced technology, life sciences, healthcare, higher education and commercial markets. Founded in 1990, DPR is a great story of entrepreneurial success as a private, employee-owned company that has grown into a multi-billion-dollar family of companies with offices around the world.


Working at DPR, you'll have the chance to try new things, explore paths and shape your future. Here, we build opportunity together-by harnessing our talents, enabling curiosity and pursuing our collective ambition to make the best ideas happen. We are proud to be recognized as a great place to work by our talented teammates and leading news organizations like U.S. News and World Report, Forbes, Fast Company and Newsweek.


Explore our open opportunities atwww.dpr.com/careers.

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