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Boat Sales Manager Jobs (NOW HIRING)

Boat Sales Assistant

Delavan, WI · On-site

$16.75 - $21.75/hr

Description: The Boat Sales Assistant supports the sales team with customer engagement, boat ... Help manage the retail showroom at our locations on Lake Geneva * Ensure displays are clean ...

Boat Sales Assistant

Delavan, WI · On-site

$16.75 - $21.75/hr

The Boat Sales Assistant supports the sales team with customer engagement, boat presentations, and ... Help manage the retail showroom at our locations on Lake Geneva * Ensure displays are clean ...

Boat Sales Assistant

Delavan, WI

$16.75 - $21.75/hr

Description The Boat Sales Assistant supports the sales team with customer engagement, boat ... Help manage the retail showroom at our locations on Lake Geneva * Ensure displays are clean ...

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Boat Sales Manager information

See salary details

$27.5K

$75.8K

$142.5K

How much do boat sales manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for boat sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

Are boat sales declining?

Boat Sales Managers often find that boat sales fluctuate based on economic conditions, seasonal trends, and consumer confidence. While some periods may see declines, overall industry demand can remain stable or grow with effective marketing and sales strategies. Staying informed about market trends and maintaining strong customer relationships are key to success in this role.

What does a Boat Sales Manager do?

A Boat Sales Manager is responsible for overseeing the sales operations of new and used boats at a dealership or marina. They lead sales teams, set targets, develop marketing strategies, and ensure excellent customer service throughout the buying process. Their duties also include managing inventory, negotiating deals, and building relationships with manufacturers, suppliers, and customers. Ultimately, their goal is to maximize sales and profitability while maintaining high customer satisfaction.

How much commission does a boat salesman get?

A boat salesman's commission typically ranges from 5% to 10% of the boat's sale price, with some earning higher percentages on luxury or high-value vessels. Commission rates can vary based on the dealership, sales experience, and the type of boats sold, and they often make up a significant portion of the salesperson's income alongside base salary or bonuses.

What is the highest paid salesman job?

The highest paid sales roles are often in industries like technology, pharmaceuticals, and luxury goods, where top salespeople can earn over $200,000 annually including commissions. Senior sales managers and account executives with extensive experience and a strong client base tend to have the highest earning potential in sales careers.

What is the difference between Boat Sales Manager vs Boat Sales Associate?

AspectBoat Sales ManagerBoat Sales Associate
CredentialsSales experience, industry knowledge, sometimes certificationsSales experience, customer service skills
Work EnvironmentDealerships, boat shows, marinasDealerships, retail locations, boat shows
Employer & Industry UsageUsed in dealerships, marinas, boat manufacturersCommon in retail dealerships, boat sales outlets
Search & Comparison IntentUnderstanding managerial roles, responsibilities, career pathEntry-level position, sales techniques, customer interaction

The main difference between a Boat Sales Manager and a Boat Sales Associate lies in their responsibilities and experience level. The manager oversees sales teams, develops strategies, and manages client relationships, often requiring more experience and industry knowledge. The associate focuses on customer interactions, assisting clients, and closing sales. Both roles are essential in the boat sales industry, but they serve different functions within the sales process.

What are some common challenges Boat Sales Managers face in balancing customer expectations with inventory management?

Boat Sales Managers often face the challenge of matching customer demands to available inventory, especially during peak seasons or when specific models are in high demand. This requires close coordination with suppliers, careful forecasting, and clear communication with both the sales team and clients. Proactive relationship-building and staying informed about industry trends can help managers anticipate shifts in customer preferences and adjust inventory strategies accordingly. Effective negotiation and problem-solving skills are key to maintaining customer satisfaction while meeting business goals.

What boat job pays the most?

The highest-paying boat-related job is typically a marine captain or vessel master, especially for large commercial or luxury yachts, with salaries often exceeding six figures annually. These roles require extensive experience, certifications such as a USCG license, and strong leadership skills. Specialized roles like marine engineers or naval architects can also command high salaries depending on the industry and level of expertise.

What are the key skills and qualifications needed to thrive as a Boat Sales Manager, and why are they important?

To thrive as a Boat Sales Manager, you need strong sales expertise, industry knowledge, and a background in business or marketing, often supported by relevant experience or a degree in a related field. Familiarity with customer relationship management (CRM) software and inventory management systems is typically important, along with certifications in marine sales or boating safety. Outstanding interpersonal skills, negotiation abilities, and leadership are crucial for building client relationships and managing sales teams. These skills and qualities drive revenue growth, ensure customer satisfaction, and foster a high-performing sales environment in the competitive marine industry.
What cities are hiring for Boat Sales Manager jobs? Cities with the most Boat Sales Manager job openings:
What states have the most Boat Sales Manager jobs? States with the most job openings for Boat Sales Manager jobs include:
Infographic showing various Boat Sales Manager job openings in the United States as of July 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 100% Physical job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Used Boat Sales Manager

Legendary Marina Mikes

Fort Myers, FL • On-site

Full-time

Posted 4 days ago


Job description

POSITION SUMMARY

As a used boat sales manager, you will be responsible for leading and managing the sales of pre-owned boats for your respective store. The ideal candidate is passionate about delighting customers and achieving or exceeding their volume and margin sales goals by leading their team in the defined sales processes.

ESSENTIAL DUTIES AND RESPONSIBILITIES



Duties (Most Important to Least Important)

Lead and manage a sales team to achieve and exceed sales goals by successfully following the sales process and ensuring excellent experiences for customers.

Professionally presents products to customers and prospects, including reviewing the features and benefits of the various boats, preparing quotes, completing trade evaluations and presenting pricing consistent with achieving margin and customer satisfaction goals.

Partners with Business Manager for presentation of finance products, preparation of closing documents and setting up deliveries.

Promotes teamwork, supports and works with other team members, departments and locations to ensure the customer has a seamless experience through the sale, financing, delivery and subsequent servicing of the boat.

Utilizes One Water sales tools, including CRM, to ensure the team is performing daily follow-up and prospecting for new customers, as well as communication on a regular basis with existing customers.

Promotes a continuous learning environment, develops and maintains a high-level of product, market and industry knowledge, and maintains strong familiarity of all brands.

Builds and maintains positive customer relationships to strengthen customer loyalty, increase referrals and enhance dealer reputation. Customer satisfaction is prioritized.

Oversee showroom inventory management, ordering, and coordination of display to optimize sales.

Actively participates in boat shows, store and off-site sales and customer events.

All other duties as assigned.


SKILLS

  • Proficient in Microsoft Office Suite and CRM tools.
  • Strong verbal and written communication skills, with the ability to engage with customers.
  • Organizational and time management skills.
  • Strong leadership and team management skills.
  • Ability to meet or exceed goals/ targets.
  • Continuous learning; Achievement of required OneWater Sales Certifications.


QUALIFICATIONS / REQUIREMENTS

  • High school diploma or equivalent; bachelor’s degree in business, sales or related field preferred.
  • Experience in boat sales, used boat sales management, preferred.
  • Knowledge of boat brands, models, and associated features preferred.

PHYSICAL DEMANDS

Use the table / checklist below to indicate what is required of this position. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Using the rating scale below, indicate how often the following physical activities and environmental conditions are required/present in performing the Essential Job Responsibilities.

C=Constantly

F=Frequently

O=Occasionally

R=Rarely

(5-8 hrs. /shift)

(2-5 hrs. /sift)

(Up to 2 hrs. /shift)

(Not regular part of job)


Physical Activities

Remaining in a stationary position, often standing or sitting for prolonged periods

F

Repeating motions that may include the wrists, hands and/or fingers

C

Moving about to accomplish tasks or moving from one worksite to another

F

Operating motor vehicle

O

Communicating with others to exchange information

C

Assessing the accuracy, neatness and thoroughness of the work assigned

C

Hearing

C

Talking

C

Seeing

C

Eye/Hand/Foot Coordination

C

WORK ENVIRONMENT

Use the table / checklist below to indicate the environmental conditions and physical demands of the position. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

How would you best describe the environmental demands for this position? (Check only one)

Environmental Conditions

No adverse environmental conditions expected

X

Poor ventilation


Hazardous conditions


Small and/or enclosed spaces


Noisy environments




How would you best describe the physical demands for this position? (Check only one)

Physical Demands

Sedentary work that primarily involves sitting/standing

Light work that includes moving objects up to 20 pounds

Medium work that includes moving objects up to 50 pounds

Heavy work that includes moving objects up to 100 pounds or more







This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)


OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.


Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.