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Beverage Alcohol Sales Manager Jobs (NOW HIRING)

Nombase Education

Sales Manager

Saint Louis, MO · On-site

$90 - $120/hr

The Sales Manager will be responsible for driving sales performance, building strong distributor ... Passion for craft beer, beverage alcohol, and building strong brands. * Self-motivated, competitive ...

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OtherSide Beverage

Be Seen First

Beer Sales Representative

Baltimore, MD · On-site

$50K - $80K/yr

OtherSide Beverage specializes in selling world-class alcoholic beverages to bars, restaurants ... C. Area Sales Representative - Baltimore City/County OtherSide Beverage is seeking a full-time ...

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Beverage Alcohol Sales Manager information

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$25.5K

$57K

$88.5K

How much do beverage alcohol sales manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for beverage alcohol sales manager in the United States is $57,040.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,000.00 per year, depending on experience, location, and employer.

What does a beverage alcohol sales manager do?

A Beverage Alcohol Sales Manager oversees the sales operations for alcoholic beverages such as wine, beer, and spirits within a designated territory or for a specific company. Their responsibilities include developing sales strategies, managing client relationships, negotiating contracts, and ensuring that sales targets are met. They often work closely with distributors, retailers, and marketing teams to promote their products and expand market presence. Additionally, they must stay up-to-date on industry trends, compliance regulations, and competitor activities.

What are the key skills and qualifications needed to thrive as a beverage alcohol sales manager?

To thrive as a Beverage Alcohol Sales Manager, you need strong sales expertise, market knowledge, and a background in the beverage or hospitality industry, often supported by a relevant bachelor's degree. Familiarity with CRM systems, sales analytics tools, and compliance management platforms is typically required. Excellent negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are critical for driving revenue, maintaining regulatory compliance, and cultivating strong client relationships in a competitive market.

What are some common challenges beverage alcohol sales managers face when building relationships with key accounts?

Beverage Alcohol Sales Managers often encounter challenges such as navigating strict regulations, managing distributor partnerships, and addressing competitive pressures within key accounts. Building trust with clients requires in-depth product knowledge, strong negotiation skills, and the ability to provide tailored solutions that meet each account's unique needs. Additionally, staying updated on market trends and maintaining consistent communication are essential for fostering long-term relationships and achieving sales targets.

What is the difference between Beverage Alcohol Sales Manager vs Beverage Sales Representative?

AspectBeverage Alcohol Sales ManagerBeverage Sales Representative
CredentialsSales experience, industry knowledge, sometimes certificationsSales experience, industry knowledge often sufficient
Work EnvironmentOversees sales teams, manages accounts, strategic planningDirectly sells to clients, builds customer relationships
Employer & Industry UsageUsed by distributors, suppliers, and manufacturers in the alcohol industryCommonly employed by sales agencies, distributors, and brands

The Beverage Alcohol Sales Manager typically holds a more strategic role, overseeing sales teams and managing key accounts, while the Beverage Sales Representative focuses on direct sales and customer relationships. Both roles require industry knowledge and sales skills, but the manager's position involves leadership and planning, whereas the representative's role is more client-facing and transactional.

More about Beverage Alcohol Sales Manager jobs

What cities are hiring for Beverage Alcohol Sales Manager jobs?

Cities with the most Beverage Alcohol Sales Manager job openings:

What states have the most Beverage Alcohol Sales Manager jobs?

States with the most job openings for Beverage Alcohol Sales Manager jobs include:

What job categories do people searching Beverage Alcohol Sales Manager jobs look for?

The top searched job categories for Beverage Alcohol Sales Manager jobs are:

Beverage Alcohol Sales Manager jobs near you
Infographic showing various Beverage Alcohol Sales Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $57,040 per year, or $27.4 per hour.

Sales Representative - Signature Brands

Horizon Beverage

Franklin, MA • On-site

$60K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Sales Representative - Signature Brands Walpole, Franklin, Norwood MA Territory
Company Overview:
Southern Glazer's Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer's Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you've been looking for.
Position Summary:
We are seeking a friendly and energetic Sales Representative to join our team in this exciting industry. As a Sales Representative, you will play a crucial role in increasing our market share and promoting our brands to new and existing customers. With your knowledge of the industry and excellent communication skills, you will help us maintain and grow our customer base, ensuring their satisfaction with our products.
Primary Responsibilities:
  • Build and maintain relationships with customers (bars, restaurants, liquor stores) providing exemplary service
  • Develop, present and promote sales strategies and activities (tastings / demonstrations) that showcase the features and quality of our products to meet sales objectives
  • Answer customers' questions about products, pricing, availability and uses
  • Review customers' credit status, collect monies owed and partner with the Credit department to ensure accounts remain in good standing
  • Participate in sales meetings, trainings and trade events to maintain product and supplier knowledge
  • Utilize Microsoft Office suite (Word, Excel, Outlook, PowerPoint) to create sell sheets and sales presentations
  • Maintains current knowledge of technology available to support selling and supplier strategies

Skills/Requirements:
  • Previous experience in alcohol sales, distribution, hospitality or supplier community preferred
  • Strong knowledge of wines, WSET or similar certifications preferred.
  • Entrepreneurial spirit with the motivation to maintain a competitive market advantage
  • Bachelor degree in Business, Management, or equivalent combination of education and experience
  • Must be at least 21 years of age
  • Excellent communication and interpersonal skills
  • Proven ability to build and maintain customer relationships
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office Suite and CRM software
  • Ability to analyze market data and identify trends and opportunities
  • Valid MA driver's license and vehicle registration
  • Willingness to travel to meet with customers

Physical Demands/Conditions:
  • Ability to lift and carry 5 - 45+ lbs. cases of product on a repetitive basis, at times using a step ladder
  • Requires driving and/or traveling in extreme climatic conditions
  • Requires the following physical activities: reaching, lifting, finger dexterity, grasping, feeling, repetitive motions, stooping, kneeling, crouching, talking, hearing and visual acuity
  • Capable of reading handwritten, typed or computer prepared data that is color or number coded, including monochrome and color computer display screens
  • Must be capable of effective oral communication, via telephone or face to face
  • Requires walking, standing, and sitting throughout the day

Compensation:
Southern Glazer's Beverage Company offers a commission based estimated annual salary with a range of $60,000 to $75,000. This salary is an average for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
What We Offer:
Southern Glazer's Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives-at work and on the road.
*Eligibility for the following benefits depends on employment status.
  • Competitive compensation package
  • Harvard Pilgrim Medical insurance
  • Guardian Dental insurance
  • VSP vision insurance
  • Hyatt Legal Plans
  • Generous Paid Time Off
  • Paid Holidays
  • Company paid Long Term Disability
  • Company paid Life Insurance
  • Confidential Employee Assistance Program
  • Supplemental Insurance options
  • Medicare Specialist for retirement planning
  • 100% paid tuition for WSET and Cicerone certification programs

EEO Employer Statement:
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

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