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Beverage Alcohol Sales Manager Jobs (NOW HIRING)

Hush and Whisper

Market Manager - Houston

Houston, TX · On-site

Must be 21 years or older * 2+ years of beverage alcohol sales experience * Proven track record in achieving sales goals * Knowledge of beverage alcohol products * Excellent customer service ...

Horizon Beverage

Sales Manager, Premium Division

Boston, MA · On-site

$100K - $140K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Sales Manager, Premium Division Company Overview: Southern Glazer's Beverage Company of ... of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 ...

Manhattan Beer & Beverage Distributors

Bachelor's degree preferred, or 5+ years of relevant experience in beverage alcohol, sales, or portfolio management. * Strong understanding of on-premise and off-premise channels, market dynamics ...

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How much do beverage alcohol sales manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for beverage alcohol sales manager in the United States is $57,040.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $68,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a beverage alcohol sales manager?

To thrive as a Beverage Alcohol Sales Manager, you need strong sales expertise, market knowledge, and a background in the beverage or hospitality industry, often supported by a relevant bachelor's degree. Familiarity with CRM systems, sales analytics tools, and compliance management platforms is typically required. Excellent negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are critical for driving revenue, maintaining regulatory compliance, and cultivating strong client relationships in a competitive market.

What does a beverage alcohol sales manager do?

A Beverage Alcohol Sales Manager oversees the sales operations for alcoholic beverages such as wine, beer, and spirits within a designated territory or for a specific company. Their responsibilities include developing sales strategies, managing client relationships, negotiating contracts, and ensuring that sales targets are met. They often work closely with distributors, retailers, and marketing teams to promote their products and expand market presence. Additionally, they must stay up-to-date on industry trends, compliance regulations, and competitor activities.

What is the difference between Beverage Alcohol Sales Manager vs Beverage Sales Representative?

AspectBeverage Alcohol Sales ManagerBeverage Sales Representative
CredentialsSales experience, industry knowledge, sometimes certificationsSales experience, industry knowledge often sufficient
Work EnvironmentOversees sales teams, manages accounts, strategic planningDirectly sells to clients, builds customer relationships
Employer & Industry UsageUsed by distributors, suppliers, and manufacturers in the alcohol industryCommonly employed by sales agencies, distributors, and brands

The Beverage Alcohol Sales Manager typically holds a more strategic role, overseeing sales teams and managing key accounts, while the Beverage Sales Representative focuses on direct sales and customer relationships. Both roles require industry knowledge and sales skills, but the manager's position involves leadership and planning, whereas the representative's role is more client-facing and transactional.

What are some common challenges beverage alcohol sales managers face when building relationships with key accounts?

Beverage Alcohol Sales Managers often encounter challenges such as navigating strict regulations, managing distributor partnerships, and addressing competitive pressures within key accounts. Building trust with clients requires in-depth product knowledge, strong negotiation skills, and the ability to provide tailored solutions that meet each account's unique needs. Additionally, staying updated on market trends and maintaining consistent communication are essential for fostering long-term relationships and achieving sales targets.
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Beverage Alcohol Sales Manager jobs near you
Infographic showing various Beverage Alcohol Sales Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $57,040 per year, or $27.4 per hour.

Pt "Garden of Lights Nightly Alcohol Sales Manager"

Sandhills Community College

Pinehurst, NC • On-site

$35 - $40/hr

Part-time

Re-posted 15 days ago

Job description

Salary: $35.00 - $40.00 Hourly
Location : Sandhills Community College, 3395 Airport Rd, Pinehurst
Job Type: Part-time temporary/ Adjunct
Job Number: 202600144
Department: Engagement and SCC Foundation
Division: Horticultural Gardens
Opening Date: 07/01/2026
Closing Date: Continuous
At Sandhills Community College, we are committed to the health and well-being of our employees, their families, and children across North Carolina. Recently, we became a Family Forward NC Certified Employer. Family Forward NC Employer Certifications, issued by the North Carolina Early Childhood Foundation's (NCECF) Family Forward NC initiative, designate employers that offer policies and practices that support the health and well-being of working families and children.
Summary
This is a temporary, seasonal, part-time position with hours increasing significantly during the event period.
The Garden of Lights Alcohol Sales Manager plays a critical leadership role in ensuring safe, compliant, and efficient alcohol service for the annual Garden of Lights event hosted at the Sandhills Horticultural Gardens. This position includes two primary phases of responsibility: pre-event planning and preparation (July-November) and on-site alcohol operations during event nights.
Working as part of the Event Management Team under the direction of the VP of Engagement, this role serves as the lead authority on all alcohol-related sales and service. The Alcohol Sales Manager is responsible for ensuring compliance with all federal, state, and local regulations while delivering a high-quality guest experience. This position is authorized to make operational decisions within established policies and will escalate safety, legal, or significant compliance issues as appropriate.
Supervisory Responsibilities:
  • Provide direct supervision and coordination of alcohol service staff, contractors, and volunteers-typically 5-15 individuals per night-ensuring safe, compliant, and efficient service
  • Ensure all staff are properly trained and certified in responsible alcohol service in accordance with applicable regulations

Essential Functions
Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.
Pre-Event:
In collaboration with the VP of Engagement and Event Management Team:
  • Develop and implement standard operating procedures (SOPs) for alcohol sales and service
  • Ensure compliance with all applicable ABC laws, local ordinances, and permitting requirements
  • Obtain necessary permits and coordinate with regulatory agencies as required
  • Establish pricing structures for alcoholic beverages
  • Identify, source, and procure alcohol inventory, supplies, and service equipment
  • Coordinate vendor relationships, distributors, and product orders
  • Design and implement point-of-sale (POS) systems specific to alcohol sales tracking and compliance
  • Develop inventory control systems with strict accountability procedures
  • Create staffing plans and develop schedules based on projected attendance
  • Recruit, train, and oversee staff and volunteers in responsible alcohol service practices
  • Ensure all staff complete required alcohol safety training (e.g., TIPS or equivalent certification)
  • Establish policies for:
    1. ID verification and age compliance
    2. Responsible service and intoxication management
    3. Incident reporting and documentation
    4. Fraud prevention and cash handling
  • Coordinate with security and event leadership on safety protocols and incident response
  • Contribute to crowd flow and queue management for alcohol service areas
May include other duties as they arise assigned by the VP of Engagement
On Event Nights:
  • Oversee all alcohol sales operations on-site
  • Supervise staff and volunteers to ensure safe, responsible, and efficient service
  • Monitor ID checks and enforce age verification procedures consistently
  • Ensure compliance with all ABC regulations, including service limits and hours of sale
  • Identify and address intoxicated guests and coordinate with security as needed
  • Step into operational roles as needed to support team effectiveness
  • Monitor inventory levels and coordinate secure storage and real-time restocking
  • Address and resolve customer service issues professionally and promptly
  • Maintain accurate tracking of alcohol sales and reconcile nightly revenues
  • Complete incident reports related to alcohol service when necessary
  • Make real-time decisions to address operational challenges or safety concerns
Post-Event:
  • Participate in post-event evaluation and debrief sessions
  • Analyze alcohol sales performance, compliance outcomes, and operational effectiveness
  • Review incident reports and identify opportunities to improve safety, training, and procedures
  • Collaborate with the Event Management Team and VP of Engagement to develop recommendations for future events
  • Success in this role will be measured by regulatory compliance, safe and responsible service, sales performance, incident management effectiveness, and overall contribution to a positive guest experience.
College-Wide Competencies:
  • INTEGRITY- Demonstrates a strong commitment to ethical behavior, honesty, and transparency in all interactions within the college. Upholds the college's values, policies, and standards, and serves as a role model for others by consistently doing what is right, even when faced with challenges and pressures
  • EXCELLENCE- Strives to achieve the highest standards of quality in all aspects of work, demonstrating dedication to continuous improvement, delivering quality results, contributing to the overall success of the college and its mission.
  • RESPECT- Demonstrates an appreciation for the dignity of individuals within the college. Treats students, colleagues, and community members with kindness, fairness, and consideration to foster a welcoming culture. Respects differing viewpoints and contributes to a positive and collaborative work environment.
  • OPPORTUNITY- Demonstrates the ability to recognize, create, and seize opportunities that contribute to personal growth, student success, and the advancement of the college's mission. Encourages and supports others in identifying and leveraging opportunities for improvement, innovation, and development. Actively seeks ways to maximize potential and foster a culture of continuous learning and progress.
  • HELPFULNESS- Demonstrates a commitment to service by being approachable, responsive, and proactive in providing support to students, colleagues, the community, and environment (both physical and cultural) of the college. Fosters a positive and collaborative culture where individuals feel valued and empowered to seek assistance and resources. It helps create a culture of belonging and engagement in which students can learn and achieve success.

Qualifications
  • Associate or Bachelor's degree in Hospitality Management, Business Administration, Event Management, or a related field or equivalent combination of education and relevant experience.
  • Experience in food and beverage operations, concessions management, or alcohol service management, preferably in a high-volume event or hospitality setting.
  • Demonstrated experience supervising staff, contractors, and/or volunteers in a fast-paced environment.
  • Knowledge of federal, state, and local alcohol laws and regulations, including North Carolina ABC requirements.
  • Experience managing alcohol inventory, vendor relationships, and purchasing.
  • Experience with point-of-sale (POS) systems and cash handling procedures, including financial reconciliation.
  • Strong understanding of responsible alcohol service practices, including ID verification and intoxication management.
  • Excellent leadership, organizational, and problem-solving skills.
  • Ability to make sound, real-time decisions in high-pressure situations.
  • Strong communication and interpersonal skills, with the ability to train and manage diverse teams.
Required Certifications:
Current Responsible Alcohol Service Certification (e.g., TIPS or equivalent) or willingness to obtain prior to event startPreferred education and experience:
  • Experience managing alcohol service for outdoor, seasonal, or large-scale public events
  • Experience working with nonprofit or educational institutions
  • Knowledge of health and safety standards related to beverage service
  • CPR/First Aid certification (or willingness to obtain)
  • Experience coordinating with security or law enforcement on compliance and safety protocols

Supplemental Information
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Other Duties may be assigned as deemed appropriate and/or necessary by: President / Senior Leadership Team / Dean / Department Head / Supervisor
Sandhills Community College does not discriminate on the basis of race, color, gender, ethnic or national origin, sex, sexual orientation, gender identity, marital or parental status, religion, age, ancestry, mental or physical disability, military status or veteran status.
This position is not eligible for benefits.

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