Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Marketing Operations Analyst
Hammond, IN · On-site
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Marketing Operations Analyst
Hammond, IN · On-site
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Director, Influencer Marketing
$80K - $160K/yr
This individual will oversee the full creator marketing lifecycle, including strategy, talent ... and platform behaviors that can translate into viral, shareable content * Partner cross ...
Director, Influencer Marketing
$80K - $160K/yr
This individual will oversee the full creator marketing lifecycle, including strategy, talent ... and platform behaviors that can translate into viral, shareable content * Partner cross ...
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Marketing Operations Analyst
Gary, IN · On-site
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Marketing Operations Analyst
Gary, IN · On-site
Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:
Director, Influencer Marketing
Indianapolis, IN · On-site
$80K - $160K/yr
This individual will oversee the full creator marketing lifecycle, including strategy, talent ... and platform behaviors that can translate into viral, shareable content * Partner cross ...
Director, Influencer Marketing
Indianapolis, IN · On-site
$80K - $160K/yr
This individual will oversee the full creator marketing lifecycle, including strategy, talent ... and platform behaviors that can translate into viral, shareable content * Partner cross ...
Marketing Analytics Manager
Carmel, IN · On-site
$100K - $120K/yr
We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... behavior. * Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and ...
Marketing Analytics Manager
Carmel, IN · On-site
$100K - $120K/yr
We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... behavior. * Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and ...
Marketing Analytics Manager
Carmel, IN · On-site
$100K - $120K/yr
We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... behavior. * Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and ...
Marketing Analytics Manager
Carmel, IN · On-site
$100K - $120K/yr
We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... behavior. * Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and ...
Behavior Marketing information
What is the difference between Behavior Marketing vs Digital Marketing?
| Aspect | Behavior Marketing | Digital Marketing |
|---|---|---|
| Focus | Uses consumer behavior data to tailor marketing strategies | Encompasses all online marketing channels and tactics |
| Required Skills | Data analysis, consumer psychology, targeted messaging | SEO, content creation, social media, paid advertising |
| Work Environment | Marketing agencies, e-commerce, retail | Online platforms, digital agencies, brands |
| Certifications | Analytics, consumer behavior, marketing analytics | Google Ads, SEO certifications, social media marketing |
Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.
What is behavior marketing?
Behavior marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with digital content. It involves analyzing data to deliver personalized advertisements and improve marketing effectiveness, often utilizing tools like cookies and analytics platforms.
What are popular job titles related to Behavior Marketing jobs in Indiana? For Behavior Marketing jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Behavior Marketing jobs in Indiana look for? The top searched job categories for Behavior Marketing jobs in Indiana are:
What cities in Indiana are hiring for Behavior Marketing jobs? Cities in Indiana with the most Behavior Marketing job openings:
Job description
FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.
Responsibilities:
- Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
- Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
- Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
- Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
- Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
- Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.
Requirements:
- Bachelor’s degree in Data Science, Computer Science, or a related field
- Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
- Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
- Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
- Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
- Exceptional attention to detail and a commitment to maintaining high data quality standards.
- Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes
No C2C resumes are considered
About FocusKPI
Sourced by ZipRecruiter
Industry
Computing infrastructure providers, data processing, web hosting
Company size
51 - 200 Employees
Headquarters location
Santa Clara, CA, US
Year founded
2010