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Job Title: Director of Commercial Finance
Location: Tyler, TX
Department: Finance
Reports To: Chief Financial Officer
Company Overview
Soules Foods is a thriving, family-owned food company with nearly 50 years of delivering high-quality, great-tasting products. Based in Tyler, Texas, the company is a leading national producer of ready-to-eat and ready-to-cook chicken and beef products, including the #1 fajita products in the U.S. Soules Foods serves a broad customer base across retail, foodservice, and industrial channels and has experienced significant growth, reaching approximately $1 billion in annual revenue.
Position Summary
The Director of Commercial Finance plays a critical leadership role in driving profitable growth through pricing strategy, revenue growth management (RGM), and sales finance partnership. This individual will serve as the financial leader across pricing, trade investment, and customer profitability, acting as a key source of truth for pricing, trade and customer profitability analytics / insights that inform strategic decisions.
The role integrates Revenue Growth Management (RGM) and Sales Finance responsibilities-leading pricing strategy and execution, trade spend optimization, customer planning, forecasting and in-year performance management-while partnering cross-functionally with Sales, Marketing, and Operations to deliver against revenue, profit, and share objectives.
Key Responsibilities
Revenue Growth Management & Pricing Strategy
• Lead the company's gross pricing agenda, supporting Annual Operating Plan (AOP) and long-range strategic planning.
• Develop pricing strategy and ensure effective execution at the customer and channel level
• Develop and execute a comprehensive, multi-year pricing strategy across brands, customers, and channels (Retail, Foodservice, Industrial).
• Provide pricing guidance and scenario analysis to support commercial decisions
• Lead Price-Pack Architecture (PPA) initiatives, including modeling, scenario analysis, and financial impact assessment.
• Provide pricing and cost guidance for all product propositions, including weight, cost structure, and margin expectations.
• Serve as the central authority for pricing analytics, ensuring alignment across Sales, Finance, and Marketing.
• Manage pricing exceptions and governance processes through appropriate review forums.
Trade Spend & Customer Profitability
• Lead development and optimization of trade spending strategies across customers and channels.
• Drive execution of promotional calendars in partnership with Sales, ensuring alignment to financial targets and performance expectations.
• Analyze effectiveness and ROI of promotional investments, Trade Promotion Management events, and trade programs.
• Partner with Sales to build optimized promotional calendars, trade rates, and customer investment strategies.
• Identify opportunities to improve return on trade spend and close performance gaps.
Sales Finance & Planning
• Lead weekly and monthly performance routines with Sales, including forecast reviews, risk/opportunity identification, and gap closure actions, including:
o Period close and reporting
o Forecasting and variance analysis
o Accrual reviews and fund management
o Annual Operating Plan (AOP) and strategic planning
• Oversee revenue forecasting, promotional tracking, and customer contract performance.
• Provide insights on net revenue, gross profit, and share performance versus plan.
• Support customer business planning, including Joint Business Reviews (JBRs) and growth initiatives by providing financial insights and recommendations.
• Support customer business planning, joint business reviews, and growth initiatives.
• Develop deep understanding of retailer economics to align internal and customer strategies.
Analytics, Reporting & Performance management
• Deliver actionable insights on volume, pricing, margins, and trade investments.
• Identify performance gaps versus plan and develop actionable recommendations to close revenue and margin shortfalls.
• Maintain customer-level databases for pricing, costs, and trade spend.
• Produce regular reporting on profitability, pricing realization, and financial performance.
• Ensure accuracy and timeliness of pricing and trade execution.
Leadership & Team Development
• Lead, develop, and mentor a team of finance professionals as the function scales
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Drive the revenue management learning agenda across the organization.
• Provide coaching, performance management, and career development for direct reports.
Cross-Functional Collaboration
• Partner closely with Sales, Marketing, Operations, and Cost Accounting to align on strategy and execution.
• Influence senior leadership through strong communication, analytics, and business insights.
• Manage relationships with external vendors and analytics partners as needed.
Qualifications
Education & Experience
• Bachelor's degree in Finance, Accounting, Economics, or related field required
• MBA or advanced degree preferred
• 10+ years of progressive finance experience (or 5+ years with advanced degree)
• Experience in CPG, food manufacturing, or protein category strongly preferred
• Background in Revenue Growth Management, Pricing, Customer Finance, FP&A, or Commercial Finance
• Proven experience leading and developing finance teams
Skills & Competencies
• Strong financial modeling, analytical, and problem-solving skills
• Deep understanding of pricing strategy, trade spend, and customer profitability
• Ability to translate complex data into actionable business insights
• Excellent communication and influencing skills, including with senior executives
• Strong project management skills with ability to manage multiple priorities
• High attention to detail and commitment to accuracy
• Proficiency in financial systems, data tools, and Microsoft Office Suite
Work Environment
• This job is carried out in a professional office setting and involves using standard office equipment like laptops, desk phones, and smartphones. Regular visits to production facilities may also be required. During those visits, the employee is occasionally exposed to cold and/or humid conditions. The employee occasionally works near moving mechanical parts. The employee is occasionally exposed to fumes or airborne particles, cold temperatures, electrical shock and vibration risks. The noise level in the work environment is moderate.
Physical Demands
• Employees must be able to stand, walk, or sit; use their hands for tasks; reach with their arms; and communicate verbally. Occasional lifting or moving objects is necessary, along with close, distance, color vision, depth perception, and the ability to adjust focus.
The applicant who fills this position will be eligible for the following:
• Incentive Pay: This position is eligible for the Company's bonus plan, with amounts varying based on program terms.
• Vacation / Sick days
• Medical, Dental, Vision Benefits
• Telemedicine
• Onsite Clinic - Tyler and Valley
• Free annual health screening
• 401 (k) with company match
• STD and LTD
• Life insurance & other voluntary benefits
• Career Development: We support professional growth through continuous learning and development opportunities.
Soules Foods is an Equal Employment Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status.
Applicants with disabilities needing accommodation during the application process can contact Human Resources at the relevant location.
Soules Foods will not discriminate against applicants who discuss their compensation. We also participate in the E-Verify program where required by law.
Unsolicited Assistance: Soules Foods does not accept unsolicited support from external recruitment vendors for U.S. positions. Resumes or candidate profiles submitted without a valid written request and search agreement from HR will be considered the property of Soules Foods. No fees will be paid for candidates hired through unsolicited referrals.