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B2B Marketing Jobs (NOW HIRING)

Pubity Group Ltd

B2B Marketing Manager

New York, NY · On-site +1

We're looking for a B2B Marketing Manager to join our Studio team. Our commercial story and values are solid, but they're not reaching the market consistently. You'll get our message out through ...

New

AssetWatch, Inc.

B2B Marketing Manager

Miami, FL · Remote

$100K - $121K/yr

We're looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this ... Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing * Manage ...

Accenture

B2B Marketing Strategy Director

Carmel, NY · On-site

$94K - $293K/yr

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...

Accenture

B2B Marketing Strategy Director

Morristown, NJ · On-site

$180 - $240/hr

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...

Accenture

B2B Marketing Strategy Director

Scottsdale, AZ · On-site

$94K - $293K/yr

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...

Accenture

B2B Marketing Strategy Director

Atlanta, GA · On-site

$94K - $293K/yr

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...

Flashfood

Senior B2B Marketing Manager

What We're Looking For We're looking for a Senior B2B Marketing Manager who brings an ownership mentality and sits at the intersection of marketing and revenue. You'll own how Flashfood reaches and ...

TikTok

TikTok Shop - B2B Marketing Manager

Los Angeles, CA · On-site

$115K - $209K/yr

Responsibilities - Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller ...

Snap, Inc.

Manager, SMC Marketing (B2B)

Austin, TX · On-site

We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...

Snapchat

Manager, SMC Marketing (B2B)

New York, NY · On-site

We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...

CWCapital

B2B Event Marketing Intern

Manhattan, NY

$30/hr

As the Marketing Intern, you will report to the VP of Marketing at RealINSIGHT and focus heavily on event marketing, supporting major industry conferences across CW's business lines (RealINSIGHT, CW ...

Snapchat

Manager, SMC Marketing (B2B)

San Francisco, CA · On-site

We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...

Power Digital

B2B Marketing Account Director

Our vision is to be recognized as the most valued and respected private growth marketing firm in ... You'll own a portfolio of 4-6 B2B accounts. That means running Power Circuit (our proprietary ...

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How much do b2b marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for b2b marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a B2B marketing professional, and why are they important?

To thrive as a B2B Marketing professional, you need a strong foundation in market research, lead generation, content strategy, and an understanding of sales funnels, typically supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and analytics systems is essential. Excellent communication, relationship-building, and project management skills help you stand out in engaging stakeholders and driving campaigns. These competencies are vital for developing effective strategies that generate high-quality leads, nurture client relationships, and drive business growth.

What is the difference between B2B Marketing vs B2B Sales?

AspectB2B MarketingB2B Sales
Primary FocusCreating awareness and generating leadsClosing deals and building client relationships
Skills RequiredContent creation, digital marketing, brandingNegotiation, communication, relationship management
Work EnvironmentMarketing departments, agencies, digital platformsSales teams, client sites, CRM systems
Common CertificationsHubSpot Inbound, Google Analytics, Digital Marketing certificationsCertified Professional Sales Person (CPSP), Salesforce certifications

While B2B Marketing focuses on creating strategies to attract and nurture potential clients, B2B Sales is centered on converting those leads into customers through direct interaction and negotiations. Both roles are essential in the B2B industry and often work closely together to achieve business growth.

How much do B2B marketers make?

B2B marketers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Senior roles or those with specialized skills in digital marketing or analytics can earn higher salaries, often exceeding $120,000 annually.

What are some common challenges faced by B2B marketing professionals when aligning sales and marketing teams?

One common challenge B2B Marketing professionals encounter is ensuring consistent communication and alignment between marketing and sales teams. Differences in goals, key metrics, and lead definitions can sometimes cause friction or inefficiencies. To overcome this, many organizations adopt regular interdepartmental meetings, shared KPIs, and collaborative planning sessions to foster alignment. Building strong relationships and maintaining open channels for feedback are also crucial for jointly driving pipeline growth and improving conversion rates.

Does B2B marketing pay well?

B2B marketing professionals often earn competitive salaries that vary based on experience, location, and company size. Entry-level roles typically start around industry average, while experienced marketers with skills in digital tools and data analysis can earn higher compensation, including bonuses and benefits.

What do B2B marketers do?

B2B marketers develop strategies to promote products or services to other businesses. They conduct market research, create targeted campaigns, and utilize tools like CRM and marketing automation platforms to generate leads and build relationships with corporate clients.

What is B2B marketing?

B2B marketing, or business-to-business marketing, refers to the strategies and practices used by companies to promote their products or services to other businesses rather than individual consumers. This type of marketing often involves longer sales cycles, relationship-building, and targeting decision-makers within organizations. B2B marketing can include channels such as email campaigns, trade shows, content marketing, and account-based marketing. The main goal is to generate leads, nurture relationships, and ultimately drive sales between businesses.
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B2B Marketing jobs near you
Infographic showing various B2B Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 80% In-person, 5% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

B2B Marketing Specialist

Summit Professional Education, LLC

College Grove, TN • On-site, Remote

Other

Re-posted 27 days ago

Job description

Position Description:
Summit Professional Education (http://summit-education.com) is the national leader in providing high quality exam prep, continuing education, and certifications for personal trainers, rehab therapists (PTs, OTs, SLPs) and behavioral health professionals.Summit is seeking a skilled and results-driven B2B Marketing Specialist to join our team. This individual will play a key role in driving lead generation, fostering brand awareness, and executing strategic marketing initiatives to grow our corporate and group business segments. The ideal candidate will have a passion for creating impactful campaigns, leveraging data for optimization, and collaborating across teams to deliver measurable results.
Key Responsibilities:
Develop and execute B2B marketing strategies to drive lead generation, engagement, and conversions.
Create and manage content tailored to B2B audiences, including whitepapers, case studies, blogs, and email campaigns.
Oversee LinkedIn outreach and community-building efforts to strengthen relationships and generate leads.
Design and implement email nurture campaigns using tools like Iterable, ensuring alignment with sales goals.
Collaborate with the sales team to identify target accounts and deliver account-based marketing (ABM) strategies.
Optimize website and landing pages for B2B lead capture and conversion.
Manage paid social and digital advertising campaigns, including on platforms like LinkedIn and Google Ads, to increase visibility and drive traffic.
Monitor and analyze campaign performance metrics to assess ROI and inform future initiatives.
Identify and build partnerships with associations and authoritative resources for co-marketing opportunities.
Stay up to date on industry trends, emerging technologies, and best practices to ensure Summit remains competitive in the market.
Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field.
3+ years of experience in B2B marketing, lead generation, or account-based marketing.
Proven track record of developing and executing successful B2B marketing campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
Exceptional written and verbal communication skills.
Proficiency with marketing automation platforms (e.g., Iterable, HubSpot, or Marketo) and CRM tools (e.g., Salesforce).
Experience with paid advertising platforms, including LinkedIn Ads and Google Ads.
Familiarity with SEO best practices and website optimization for lead generation.
Preferred Skills:
Experience working in the professional education, healthcare, or continuing education industries.
Expertise in LinkedIn outreach and engagement strategies.
Knowledge of content marketing and gated content creation.
Familiarity with data visualization and reporting tools (e.g., Looker Studio, Tableau).
Ability to work independently and collaboratively in a fast-paced environment.
Work Environment:
This position is remote, with occasional face-to-face collaboration in the Middle TN area. We offer a collaborative and innovative work environment with a competitive salary and benefits package.