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B2B Marketing Jobs (NOW HIRING)

Betterment

Manager, B2B Marketing

New York, NY · On-site

$120K - $150K/yr

Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize ...

Capitolis

Director, B2B Marketing

Manhattan, NY · On-site

$170 - $210/hr

What You'll Do 1. Product Marketing (~30%) * Lead go-to-market for new product launches and feature ... ROI/business case templates, competitive battlecards, objection-handling guides, security ...

Tivity Health

VP, B2B Marketing - remote opportunity

$165K - $230K/yr

Description/Responsibilities The Vice President of B2B Marketing is a strategic and execution-oriented leader responsible for driving demand, market adoption, and revenue growth across employer and ...

Directive

B2B Marketing Manager(Remote US)

Milwaukee, WI · Remote

$80K - $85K/yr

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...

Directive

B2B Marketing Manager(Remote US)

Nashville, TN · Remote

$80K - $85K/yr

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...

Directive

B2B Marketing Manager(Remote US)

Irvine, CA · Remote

$80K - $85K/yr

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...

Directive

B2B Marketing Manager(Remote US)

Phoenix, AZ · Remote

$80K - $85K/yr

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...

Directive

B2B Marketing Manager(Remote US)

Miami, FL · Remote

$80K - $85K/yr

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...

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How much do b2b marketing jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for b2b marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is B2B marketing?

B2B marketing, or business-to-business marketing, refers to the strategies and practices used by companies to promote their products or services to other businesses rather than individual consumers. This type of marketing often involves longer sales cycles, relationship-building, and targeting decision-makers within organizations. B2B marketing can include channels such as email campaigns, trade shows, content marketing, and account-based marketing. The main goal is to generate leads, nurture relationships, and ultimately drive sales between businesses.

What are some common challenges faced by B2B marketing professionals when aligning sales and marketing teams?

One common challenge B2B Marketing professionals encounter is ensuring consistent communication and alignment between marketing and sales teams. Differences in goals, key metrics, and lead definitions can sometimes cause friction or inefficiencies. To overcome this, many organizations adopt regular interdepartmental meetings, shared KPIs, and collaborative planning sessions to foster alignment. Building strong relationships and maintaining open channels for feedback are also crucial for jointly driving pipeline growth and improving conversion rates.

What are the key skills and qualifications needed to thrive as a B2B marketing professional, and why are they important?

To thrive as a B2B Marketing professional, you need a strong foundation in market research, lead generation, content strategy, and an understanding of sales funnels, typically supported by a degree in marketing or business. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and analytics systems is essential. Excellent communication, relationship-building, and project management skills help you stand out in engaging stakeholders and driving campaigns. These competencies are vital for developing effective strategies that generate high-quality leads, nurture client relationships, and drive business growth.

What is the difference between B2B Marketing vs B2B Sales?

AspectB2B MarketingB2B Sales
Primary FocusCreating awareness and generating leadsClosing deals and building client relationships
Skills RequiredContent creation, digital marketing, brandingNegotiation, communication, relationship management
Work EnvironmentMarketing departments, agencies, digital platformsSales teams, client sites, CRM systems
Common CertificationsHubSpot Inbound, Google Analytics, Digital Marketing certificationsCertified Professional Sales Person (CPSP), Salesforce certifications

While B2B Marketing focuses on creating strategies to attract and nurture potential clients, B2B Sales is centered on converting those leads into customers through direct interaction and negotiations. Both roles are essential in the B2B industry and often work closely together to achieve business growth.

Does B2B marketing pay well?

B2B marketing professionals typically earn competitive salaries that vary based on experience, location, and company size. Entry-level roles may start around $50,000 annually, while experienced marketers with specialized skills can earn over $100,000 or more. Strong skills in digital tools, analytics, and strategic planning can enhance earning potential.

How much do B2B marketers make?

B2B marketers' salaries vary based on experience, location, and company size, but the average annual salary ranges from $60,000 to $100,000. Senior roles or those with specialized skills in digital marketing, analytics, or CRM tools can earn higher compensation, often exceeding $120,000. Entry-level positions typically start around $50,000 to $60,000.
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B2B Marketing jobs near you
Infographic showing various B2B Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

B2B Marketing Manager

ARM Strong Receivables Management, Inc.

Itasca, IL • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

ARMStrong Insurance Services is the leading and most trusted name in the world of debt recovery and financial solutions. With a track record of excellence and reliability, we have proudly served businesses across various industries for decades, ensuring efficient B2B collections and tailored debt recovery solutions. As the parent company, ARMStrong is proud to own and operate Brown & Joseph, Paragon, NEIS and SubroIQ, each a powerhouse in its own right, providing specialized expertise in debt management and financial services.
Brown and Joseph is seeking a B2B Marketing Manager as we continue to grow our team! This position will own and drive the marketing function across its five business units. This is a hands-on, player-coach role for a senior marketer who is equally comfortable thinking strategically and executing directly. The Director of Marketing will report to the Chief Strategy Officer and work closely with business unit leaders and the sales organization to sharpen positioning, strengthen client-facing materials, and enhance the cross-sell strategy across business units.
This role is well-suited for a B2B marketing professional with deep experience in insurance or adjacent financial services who thrives in a fast-paced, entrepreneurial environment and is comfortable being both a strategic contributor and a doer.
Job Responsibilities:
Sales Enablement
  • Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and underwriting.
  • Work closely with the Chief Strategy Officer and business unit leaders to develop new ideas and approaches for how ARMStrong presents its services to the market.
  • Build and maintain a library of prospect dossiers and meeting prep tools to equip sales reps with personalized conversation hooks and competitive intelligence ahead of prospect meetings.
  • Partner with sales leadership to identify and reduce administrative burdens on reps, freeing capacity for prospect engagement and cross-sell activity.
  • Support the cross-sell strategy by developing materials and tracking tools that help reps identify and act on multi-BU opportunities within existing client relationships.
Brand, Positioning, and Messaging
  • Own and evolve the brand identity, messaging, and visual standards for ARMStrong and each of its five business unit brands, ensuring consistency and differentiation across all touchpoints.
  • Develop clear, compelling positioning for each business unit that resonates with P&C company buyers and distinguishes ARMStrong from competitors
  • Lead the development of ARMStrong's AI positioning and messaging strategy, helping the company articulate its AI capabilities clearly and credibly to the market.
  • Ensure all sales materials, website content, and external communications reflect a coherent and up-to-date point of view on how ARMStrong uses AI to deliver better outcomes for P&C companies.
Digital Presence and SEO
  • Own and continuously improve the websites for ARMStrong and each business unit, working with agency partners to ensure they effectively communicate value propositions, reflect the company's scale and credibility, and support inbound interest.
  • Develop and execute an SEO strategy to improve organic visibility across relevant P&C insurance search terms and buyer intent signals.
  • Oversee content strategy including case studies and white papers that support business development and reinforce ARMStrong's market authority.
Go-to-Market and Cross-Sell Strategy
  • Partner with the Chief Strategy Officer and business unit leaders to refine and execute go-to-market plans for ARMStrong's services, with particular focus on cross-sell strategy across the five BUs.
  • Develop and maintain cross-sell tracking and reporting tools that give leadership visibility into pipeline activity, conversion rates, and opportunities across business units.
  • Manage conference and event strategy, including coordination of ARMStrong's presence, pre and post-event sales enablement materials, and follow-up outreach to maximize the return on each event.
  • Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates.

Job Requirements:
  • 7-10 years of B2B marketing experience, with at least 3 years in a senior or director-level role.
  • B2B marketing expertise is the most important qualification. Experience working in the P&C insurance industry, whether at a carrier, broker, insurtech, or other insurance services company, is strongly preferred but not required.
  • Proven ability to operate as a player-coach: comfortable developing strategy and executing directly, without relying on a large internal team.
  • Strong writing and communication skills, with the ability to translate complex service offerings into clear, compelling narratives for insurance industry buyers.
  • Demonstrated ability to develop and improve positioning and messaging, including experience helping a company articulate a technology or AI-related value proposition.
  • Experience with Salesforce CRM and modern marketing tools.
  • Comfortable leveraging AI tools to enhance marketing productivity and output, including content development, research, competitive intelligence, and sales enablement. An interest in staying current on how AI is reshaping marketing execution is important.
  • Familiarity with SEO best practices and comfort working with web and content agencies to improve organic presence.
  • Bachelor's degree required.

Compensation and Benefits:
  • Salary range is $115,000 - $125,000 per year
  • Excellent benefit package with health, dental, vision, life and disability coverage options
  • 401(k) retirement plan option with company matching
  • Generous paid time off policy - start with 18 days per year
  • Paid holidays immediately upon hire - 7 standard holidays & 2 floating holidays of your choice

We look forward to you joining our team!
ARMStrong Insurance Services is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
ARMStrong Insurance Services Terms and Conditions: Terms and Conditions - ARMStrong Insurance Services
ARMStrong Insurance Services Privacy Policy: https://armstrong-is.com/privacy-policy/

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