Manager - B2B Marketing
Dallas, TX · On-site
The B2B Marketing Manager will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The ...
Dallas, TX · On-site
The B2B Marketing Manager will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The ...
Dallas, TX · On-site
The B2B Marketing Manager will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The ...
Virginia Beach, VA · On-site
Medical
Dental
Vision
Retirement
PTO
We're hiring a Marketing Specialist to serve as the dedicated B2B marketing partner for our Media Sales and OEM teams. You'll own the strategy and execution that helps us win new business, grow ...
Virginia Beach, VA · On-site
Medical
Dental
Vision
Retirement
PTO
We're hiring a Marketing Specialist to serve as the dedicated B2B marketing partner for our Media Sales and OEM teams. You'll own the strategy and execution that helps us win new business, grow ...
Reporting to the Marketing Manager, this role will take ownership of day-to-day B2B marketing execution while serving as a key designer for print and digital marketing materials. The B2B Marketing ...
Quick apply
Reporting to the Marketing Manager, this role will take ownership of day-to-day B2B marketing execution while serving as a key designer for print and digital marketing materials. The B2B Marketing ...
New York, NY · On-site
Retirement
What You'll Do 1. Product Marketing (~30%) * Lead go-to-market for new product launches and feature ... ROI/business case templates, competitive battlecards, objection-handling guides, security ...
New York, NY · On-site
Retirement
What You'll Do 1. Product Marketing (~30%) * Lead go-to-market for new product launches and feature ... ROI/business case templates, competitive battlecards, objection-handling guides, security ...
Dallas, TX · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Dallas, TX · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Nashville, TN · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Nashville, TN · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Austin, TX · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Austin, TX · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Overland Park, KS · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Overland Park, KS · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Atlanta, GA · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Atlanta, GA · On-site
$94K - $293K/yr
Medical
Dental
Vision
Life
Retirement
PTO
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand ...
Palo Alto, CA · On-site
Medical
We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...
Palo Alto, CA · On-site
Medical
We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...
San Francisco, CA · On-site
Medical
We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...
San Francisco, CA · On-site
Medical
We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...
Manhattan, NY · On-site
$30/hr
As the Marketing Intern, you will report to the VP of Marketing at RealINSIGHT and focus heavily on event marketing, supporting major industry conferences across CW's business lines (RealINSIGHT, CW ...
Manhattan, NY · On-site
$30/hr
As the Marketing Intern, you will report to the VP of Marketing at RealINSIGHT and focus heavily on event marketing, supporting major industry conferences across CW's business lines (RealINSIGHT, CW ...
San Francisco, CA · On-site
Medical
Dental
Vision
Life
Retirement
The ideal candidate will have a strong understanding of B2B marketing automation and agentic capabilities as well as the ability to lead complex initiatives in highly cross-functional environments.
San Francisco, CA · On-site
Medical
Dental
Vision
Life
Retirement
The ideal candidate will have a strong understanding of B2B marketing automation and agentic capabilities as well as the ability to lead complex initiatives in highly cross-functional environments.
New York, NY · On-site
Medical
Dental
Vision
Life
Retirement
The ideal candidate will have a strong understanding of B2B marketing automation and agentic capabilities as well as the ability to lead complex initiatives in highly cross-functional environments.
New York, NY · On-site
Medical
Dental
Vision
Life
Retirement
The ideal candidate will have a strong understanding of B2B marketing automation and agentic capabilities as well as the ability to lead complex initiatives in highly cross-functional environments.
Indiana, PA · On-site
Medical
Dental
Vision
Life
Retirement
The ideal candidate will have a strong understanding of B2B marketing automation and agentic capabilities as well as the ability to lead complex initiatives in highly cross-functional environments.
Indiana, PA · On-site
Medical
Dental
Vision
Life
Retirement
The ideal candidate will have a strong understanding of B2B marketing automation and agentic capabilities as well as the ability to lead complex initiatives in highly cross-functional environments.
$17 - $20/hr
Medical
Dental
Life
Retirement
PTO
Monitor competition's pricing, product assortment, services, fees, and marketing efforts to ensure stores Business-to-Business program is competitive. * Track and review Business-to-Business ...
Quick apply
$17 - $20/hr
Medical
Dental
Life
Retirement
PTO
Monitor competition's pricing, product assortment, services, fees, and marketing efforts to ensure stores Business-to-Business program is competitive. * Track and review Business-to-Business ...
San Francisco, CA · On-site
Retirement
About the role We're looking for a B2B Marketer who can drive awareness and accelerate revenue growth for Uber Health in B2B as well as B2C segments in the US, with experience growing globally. You ...
San Francisco, CA · On-site
Retirement
About the role We're looking for a B2B Marketer who can drive awareness and accelerate revenue growth for Uber Health in B2B as well as B2C segments in the US, with experience growing globally. You ...
Richmond, VA · Remote
$80K - $85K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...
Quick apply
Richmond, VA · Remote
$80K - $85K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...
$17 - $20/hr
Medical
Dental
Life
Retirement
PTO
Monitor competition's pricing, product assortment, services, fees, and marketing efforts to ensure stores Business-to-Business program is competitive. Track and review Business-to-Business customers ...
$17 - $20/hr
Medical
Dental
Life
Retirement
PTO
Monitor competition's pricing, product assortment, services, fees, and marketing efforts to ensure stores Business-to-Business program is competitive. Track and review Business-to-Business customers ...
Denver, CO · Remote
$80K - $85K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...
Quick apply
Denver, CO · Remote
$80K - $85K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've ...
$13.22 - $17.15
10% of jobs
$20.89 is the 25th percentile. Wages below this are outliers.
$17.15 - $21.09
16% of jobs
$21.09 - $25.02
13% of jobs
The median wage is $27.32 / hr.
$25.02 - $28.96
19% of jobs
$28.96 - $32.89
6% of jobs
$32.89 - $36.82
8% of jobs
$38.99 is the 75th percentile. Wages above this are outliers.
$36.82 - $40.76
5% of jobs
$40.76 - $44.69
4% of jobs
$44.69 - $48.62
4% of jobs
$48.62 - $52.56
8% of jobs
$52.56 - $56.49
6% of jobs
$13
$32
$56
| Aspect | B2B Marketing | B2B Sales |
|---|---|---|
| Primary Focus | Creating awareness and generating leads | Closing deals and building client relationships |
| Skills Required | Content creation, digital marketing, branding | Negotiation, communication, relationship management |
| Work Environment | Marketing departments, agencies, digital platforms | Sales teams, client sites, CRM systems |
| Common Certifications | HubSpot Inbound, Google Analytics, Digital Marketing certifications | Certified Professional Sales Person (CPSP), Salesforce certifications |
While B2B Marketing focuses on creating strategies to attract and nurture potential clients, B2B Sales is centered on converting those leads into customers through direct interaction and negotiations. Both roles are essential in the B2B industry and often work closely together to achieve business growth.
Cities with the most B2B Marketing job openings:
The most popular types of B2B Marketing jobs are:
States with the most job openings for B2B Marketing jobs include:
The top searched job categories for B2B Marketing jobs are:

9.0
Based on 64 frontline employees who took The Breakroom Quiz
3rd of 86 rated oil and gas companies
Summary:
We are seeking a stretegic, performance-driven B2B Marketing Manager to lead the development and execution of integrated marketing strategies focused on growing Sunoco's network of fuel station owners, operators, dealers, and commercial partners across the United States. The role is ideal for a highly analytical and growth-oriented marketer who thrices at the intersection of strategy, demand generation, sales enablement, and performance optimization.
The B2B Marketing Manager will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The successful candidate will bring deep expertise in B2B audience segmentation, customer journeys, lead nurturing, and attribution modeling, with proven experience translating marketing investment into measurable business results.
This role will be responsible for developing insight-driven acquisition strategies and targeted campaigns that position Sunoco as the partner of choice for independent fuel retailers seeking innovation, performance, and long-term business growth. The ideal candidate will understand how to identify and engage the right audiences, optimize channel performance, and translate data and insights into actionable growth strategies that improve lead quality, pipeline conversion, and ROI.
Partnering closely with Sales, Account Management, Operations, Digital, Analytics, and external agency partners, this individual will help strengthen Sunoco's value proposition within the fuel and convenience retail industry while ensuring marketing and sales efforts are aligned to deliver measurable business impact. The ideal candidate is both strategic and hands-on - someone who can develop the vision, execute the work, analyze performance, and continuously optimize based on results.
Essential Duties and Responsibilities:
B2B Strategy & Customer Acquisition
Lead the development and execution of a comprehensive B2B marketing strategy focused on growing Sunoco's network of fuel station owners, operators, dealers, and commercial partners across the US.
Develop insight-driven customer acquisition strategies, audience segmentation, and targeted marketing plans designed to attract and convert high-value fuel retail and commercial prospects.
Build and execute integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth.
Develop compelling B2B messaging and positioning that clearly communicates Sunoco's competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry.
Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth.
Demand Generation & Sales Alignment
Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates.
Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end-to-end customer experience.
Collaborate with Sales teams to identify customer pain points, market opportunities, and competitive insights that can inform marketing strategy and campaign development.
Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications.
Support alignment between marketing and sales strategies to improve lead quality, pipeline progression, and conversion performance.
Performance Marketing & Analytics
Lead B2B media planning and performance optimization in partnership with agency and digital teams, leveraging attribution, conversion, and pipeline data to identify the most effective channels, audiences, and investment opportunities for customer acquisition and growth.
Continuously monitor, evaluate, and optimize campaign and channel performance to improve lead generation effectiveness, customer acquisition, and marketing ROI.
Establish, track, and report on KPIs including lead quality, cost per acquisition, cost per contract, pipeline contribution, conversion rates, and campaign ROI.
Analyze customer behavior, campaign performance, and attribution data to identify trends, improve targeting strategies, and optimize marketing investment decisions.
Partner with Analytics, Digital, CRM, and agency teams to strengthen attribution models and improve visibility into marketing and sales performance.
Develop performance summaries and business recommendations that help guide future marketing strategy and investment decisions.
Partnerships, Events & Execution
Lead the development and execution of the trade show, industry association, and Petroleum Marketer membership strategy to maximize brand visibility, lead generation, and business development opportunities.
Manage the development and execution of B2B creative assets and marketing materials, including digital campaigns, paid media, social content, sales collateral, exhibits, and promotional materials.
Lead the development and management of the B2B promotional and campaign calendar, including briefing agencies and internal stakeholders on strategy, deliverables, timelines, and budget requirements.
Manage agency and vendor relationships to ensure high-quality execution, alignment to objectives, and efficient use of marketing resources.
Ensure all marketing initiatives and materials align with brand standards, business objectives, and operational requirements.
Budget & Operational Management
Support ongoing management of the B2B marketing budget, including forecasting, PO setup, invoice management, and spend optimization.
Ensure projects are delivered on time, on budget, and aligned to business objectives and performance expectations.
Support additional B2B strategic initiatives and ad hoc projects as required.
Requirements:
Education and/or Experience, Knowledge, Skills & Abilities:
Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience in B2B marketing, demand generation, growth marketing, partnership marketing, or related disciplines.
Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns that drive measurable business growth.
Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, customer journeys, and sales funnel optimization.
Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms required.
Experience managing B2B media planning, campaign optimization, attribution, and performance measurement in partnership with digital and media agencies.
Strong analytical and strategic thinking skills with the ability to interpret campaign performance, attribution, ROI, pipeline metrics, and customer insights, translating findings into actionable marketing recommendations and investment decisions.
Demonstrated ability to collaborate effectively with Sales, Account Management, Analytics, Operations, and agency partners to align marketing strategies with business objectives.
Excellent project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
Strong presentation, communication, and stakeholder management skills, including experience presenting to leadership teams and cross-functional partners.
Self-starter with a growth mindset, strong business acumen, and a passion for performance-driven marketing.
Experience within fuel, convenience retail, franchise/dealer networks, commercial sales, fleet, distribution, or multi-location retail industries is considered a strong asset.
Required experience is commensurate with the selected job level:
Software Knowledge:
Working Conditions:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
EEO Statement
Equal Opportunity Employer/Minority/Female/Disabled/Veteran
The nature and frequency of the above working conditions and requirements may vary depending on individual operational circumstances. Where feasible, the Partnership will make reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job. DISCLAIMER: The above statements, which are subject to change, are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
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