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Aviation Marketing Jobs (NOW HIRING)

JSM & ASSOC LLC

Marketing Manager

Apopka, FL · On-site

A summary of your relevant experience in aviation, aerospace, or premium industrial design. * A link to your portfolio or examples of marketing collateral/pitch decks you have personally authored and ...

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How much do aviation marketing jobs pay per year?

As of Aug 27, 2026, the average yearly pay for aviation marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is an aviation marketing job?

An Aviation Marketing job involves promoting airlines, airports, aviation services, or aircraft manufacturers to attract customers and increase brand awareness. Professionals in this role develop marketing strategies, manage advertising campaigns, conduct market research, and engage with clients or passengers. They work closely with sales teams, digital marketers, and industry stakeholders to enhance customer experience and drive revenue. This role requires a strong understanding of aviation trends, consumer behavior, and competitive positioning.

What are the key skills and qualifications needed to thrive in aviation marketing?

To thrive in Aviation Marketing, you need a solid background in marketing strategies, aviation industry knowledge, and often a relevant degree in marketing, business, or aviation management. Familiarity with CRM software, digital marketing platforms, data analytics tools, and sometimes certification in digital marketing or aviation sales is highly valued. Strong communication, creativity, and relationship-building skills are essential for developing compelling campaigns and engaging key stakeholders. These skills ensure effective promotion of aviation products or services in a highly competitive and regulated market.

What are some common challenges faced by professionals in aviation marketing?

Aviation marketing professionals often navigate challenges such as understanding complex regulatory environments, adapting to rapidly changing market trends, and effectively differentiating products or services in a competitive global industry. They must coordinate closely with sales, operations, and technical teams to create tailored marketing messages that resonate with both B2B and B2C audiences. Additionally, responding to economic fluctuations and evolving travel demands requires flexibility and continuous learning. Overcoming these challenges offers opportunities for innovation, skill growth, and significant impact on business success.

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Aviation Marketing jobs near you
Infographic showing various Aviation Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Aviation Marketing Manager 1

Garmin International, Inc.

Olathe, KS • On-site

Full-time

Re-posted 23 days ago

Garmin rating

8.8

Company rating: 8.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

15th of 159 rated electronics manufacturers

Job description

Overview
As an Aviation Marketing Manager 1, you will collaborate with in-house creative teams, product engineering, sales, and other departments to translate complex technologies into compelling marketing that resonates with customers. Your understanding of flying, avionics and the broader aviation industry will be critical in shaping the messaging & positioning of our products. You'll be hands-on with every part of the campaign lifecycle - from crafting copy, planning productions, optimizing targeting, and executing across digital platforms including social media and email. With an eye toward what matters most to pilots and operators, you'll guide our teams to bring all these elements together into campaigns that demonstrate value and drive engagement.
Essential Functions
  • Make marketing judgments involving complex avionics systems to persuade potential customers to buy Garmin products
  • Develop marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversight
  • Define product and feature positioning, key benefits, target market, and go-to-market strategy
  • Host regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new products
  • Develop and maintain a 3 year product and technology roadmaps to guide marketing strategies and product rollouts with periodic oversight
  • Understand basic knowledge of customer needs, specific market requirements, find innovative solutions, and develop basic familiarity with avionics installations
  • Build and present product presentations demonstrating basic knowledge of Garmin products and showing a good level of comfort presenting in front of customers
  • Ability to influence and lead diverse teams from various internal/external organizations
  • Maintain rolling 12-month advertising direction with periodic oversight
  • Provide timely notes after key marketing meetings with a good level of detail and develops action plan for follow-up accordingly
  • Contribute and suggest strategies to stimulate sales growth
  • Occasionally provide marketing input for new product concepts.
  • Collaborate with Sales/Marketing Communications to deliver creative/high-impact printed collateral, website content, press releases, marketing memos and product launches
  • Contribute to any aspects of material development, including writing/editing copy, developing screenshots, logistical coordination and more
  • Provide leadership for digital marketing including social media, webinars, forums, web search and other digital advertising
  • Ensure product financials fit within the overall product strategy and pricing guidelines
  • Conduct and communicate competitive analysis on a routine basis, including research at tradeshows and lead market research effort
  • Train sales teams on product selling points and provide detailed competitive analysis
  • Participate in trade shows and regional events to demonstrate products and articulate competitive benefits of Garmin products and systems
  • Contribute customer, market, and product knowledge to internal cross-functional teams
  • Assist in collecting, compiling and presenting competitive intelligence internally
  • Identify opportunities for expanding our product line to serve aviation market needs

Basic Qualifications
  • Master's Degree AND a minimum of 1 year relevant experience OR Bachelor's Degree AND a minimum of 3 years relevant experience
  • Private Pilot, aviation technical background, or proficiently demonstrate the ability to market the added benefits of Garmin aviation products to customers
  • Demonstrates basic knowledge of the avionics industry and Garmin aviation products
  • Demonstrates basic business-to-business analytical, financial, strategic thinking and marketing skills and proficiency solving problems through analysis and best practices
  • Demonstrated knowledge developing and executing strategy/growth plans for new products and new markets and has good technical product knowledge
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills with effective presentation skills and public speaking ability
  • Demonstrated proficiency using Word, PowerPoint, Excel and Outlook
  • Must be positive, detail/accuracy oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work quickly in a fast paced, deadline-driven environment
  • Ability to communicate and interface effectively with all levels of management/associates

Desired Qualifications
  • 2+ years experience managing and promoting high technology products from inception through sunset

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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