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Automotive Training Institute Jobs (NOW HIRING)

Brock Automotive, Inc.

Technician

Beaverton, OR · On-site

$38 - $47/hr

We are members of the Automotive Training Institute. In 2025 we were ranked top 12 shops around the United States in Performance and Productivity out of the entire ATI world of 2,000+ shops. We are a ...

Brock Automotive, Inc.

Technician

Beaverton, OR

$38 - $47/hr

We are members of the Automotive Training Institute. In 2025 we were ranked top 12 shops around the United States in Performance and Productivity out of the entire ATI world of 2,000+ shops. We are a ...

Brock Automotive, Inc.

Technician

Salem, OR

We are members of the Automotive Training Institute. In 2025 we were ranked top 12 shops around the United States in Performance and Productivity out of the entire ATI world of 2,000+ shops. We are a ...

Brock Automotive, Inc.

Technician

Salem, OR · On-site

We are members of the Automotive Training Institute. In 2025 we were ranked top 12 shops around the United States in Performance and Productivity out of the entire ATI world of 2,000+ shops. We are a ...

Driven Brands

Sales Operations Specialist

Charlotte, NC · On-site +1

Driven Brands The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in ...

Grayson Automotive

Subaru Technician

Knoxville, TN · On-site

$30 - $40/hr

The ideal candidate has a high school diploma or GED, some post-secondary automotive training, at least three years of dealer-level experience and a certification by the National Institute for ...

Grayson Automotive

Subaru Technician

Knoxville, TN · On-site

$30 - $40/hr

The ideal candidate has a high school diploma or GED, some post-secondary automotive training, at least three years of dealer-level experience and a certification by the National Institute for ...

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All JobsAutomotive Training Institute Jobs

Automotive Training Institute information

See salary details

$28.5K

$53.2K

$78.5K

How much do automotive training institute jobs pay per year?

As of Jun 14, 2026, the average yearly pay for automotive training institute in the United States is $53,152.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $59,000.00 per year, depending on experience, location, and employer.

What is the difference between Automotive Training Institute vs Automotive Service Technician?

AspectAutomotive Training InstituteAutomotive Service Technician
CredentialsIndustry-specific training programs, certifications in automotive repair and managementHigh school diploma or equivalent, ASE certifications often preferred
Work EnvironmentTraining centers, classrooms, workshops, online learning platformsAuto repair shops, dealerships, service centers
Employer & Industry UsageProvides training and certification for automotive professionalsPerforms repairs, diagnostics, and maintenance on vehicles

The Automotive Training Institute focuses on providing education and certification programs for automotive professionals, including technicians and shop owners. In contrast, an Automotive Service Technician is a skilled worker who performs vehicle repairs and maintenance. While the Institute offers training to prepare individuals for roles like Automotive Service Technicians, the technician role involves hands-on work in repair shops. Both are integral to the automotive industry, but the Institute emphasizes education and certification, whereas the technician role emphasizes practical repair skills.

What are the most common challenges faced by trainers at an Automotive Training Institute, and how can they be overcome?

Trainers at an Automotive Training Institute often face the challenge of addressing diverse learning styles and knowledge levels within their classes. Balancing hands-on technical instruction with theoretical content can also be demanding, especially as automotive technology evolves rapidly. To overcome these challenges, trainers should continually update their technical knowledge, use a variety of teaching methods, and foster interactive learning environments. Collaborating with industry professionals and staying engaged with ongoing professional development can also help trainers deliver effective and relevant instruction.

What are the key skills and qualifications needed to thrive as an Automotive Trainer, and why are they important?

To thrive as an Automotive Trainer, you need in-depth automotive technical knowledge, experience in vehicle diagnostics and repair, and a background in education or training, often supported by ASE certifications. Familiarity with modern diagnostic equipment, automotive software, and learning management systems (LMS) is typically required. Excellent communication, patience, and strong presentation skills help trainers effectively convey complex information and engage diverse learners. These skills ensure trainees gain practical expertise, stay current with industry standards, and contribute to a skilled automotive workforce.

What is the Automotive Training Institute?

The Automotive Training Institute (ATI) is a company that provides coaching, consulting, and training services to automotive repair shop owners and managers. ATI helps these businesses improve their operations, profitability, and customer service through workshops, seminars, and one-on-one guidance. Their programs cover areas such as leadership, marketing, financial management, and employee development. By working with ATI, many automotive shops are able to increase their efficiency and achieve long-term business success.
More about Automotive Training Institute jobs
What cities are hiring for Automotive Training Institute jobs? Cities with the most Automotive Training Institute job openings:
What states have the most Automotive Training Institute jobs? States with the most job openings for Automotive Training Institute jobs include:
What job categories do people searching Automotive Training Institute jobs look for? The top searched job categories for Automotive Training Institute jobs are:
Automotive Training Institute jobs near you
Infographic showing various Automotive Training Institute job openings in the United States as of June 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $53,152 per year, or $25.6 per hour.
Performance Coach - Collision

Performance Coach - Collision

Driven Brands

Charlotte, NC • On-site, Remote

Full-time

Medical, PTO

Posted 18 days ago

Driven Brands rating

6.0

Company rating: 6.0 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

241st of 332 rated vehicle maintenance

Job description

Company:Driven Brands
The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.
JOB DESCRIPTION:
Driven Brand's Automotive Training Institute group is looking for a Driven Collision Performance Coach who wants to make a difference!
Reporting to the Team Leader, Collision and supporting our Automotive Training Institute segment, this role is responsible providing an analysis of the existing practices of a member's automotive collision shop and making recommendations for improvements based on ATI's best practices and techniques. They will provide coaching, consultation, and mentoring to our members in order for them to achieve their business goals and dreams. You will guide members through the building blocks that turn their automotive shop into a profitable and efficient business via our 48-month reengineering program and alumni programs.
How you'll Make a Difference:
  • Listen, including active listening, to the needs of the shop owners to help them turn their shop into a profitable and efficient business.
  • Communicate to understand what members wish to improve or correct about their business via phone, zoom and email.
  • Review financial statements, evaluate competitors, and analyze business practices.
  • Once research is complete, Coach will develop a new business model or prepare recommendations and present them to the client.
  • Display a professional but assertive and results-oriented approach with strong mentoring skills and a passion for helping shop owners to become successful business owners.
  • Consult, train, mentor and coach clients to help them achieve their business goals and dreams.
  • Guide clients through the building blocks that create the foundation of a profitable business.
  • Return on Investment for the client.
  • Maintain customer satisfaction in the program (CSI Scores).
  • Report Cards/Road Map to monitor and measure performance and progress.
  • Alumni conversation rate
  • Weekly contact with the Client
  • Ensure class attendance by the client and staff.
  • Monitor the status of where the member is in the program at all times and determine how we can best align the member's needs with their wants.

Administrative Duties:
  • Startup Agreement paperwork, Coach Client agreement, enter clear and understandable weekly notes based on client/coach calls.
  • Provide research and content for articles, classroom, and training material, participate in weekly Coaches meetings, be aware of trends in other service-related industries that we could adapt or apply.
  • Attend Shop Owner's Dinner Events, Annual Super Conference and industry related partnership events.
  • Required to attend monthly, quarterly, semi-annual, and annual company meetings.
  • Be prepared for and participate in weekly One on Ones with Team Leaders and participate in all Company meetings.
  • Attend ATI classes quarterly.
  • If the opportunity arises, possibly facilitate an ATI Peer group or Performance Group
  • Participate in other modalities such as Live @ 9, podcasts, owner events, industry presentations, and tradeshows.

You're Good-to-Go if you have:
  • Minimum 10+ years overall automotive experience with a strong focus on collision damage analysis writing, shop management, operations management, or previous shop ownership, preferably in the independent, non-dealership arena
  • Operations management experience (preferably with an independent operation) involving established internal structure and processes.
  • Solid automotive business acumen/understanding
  • Ability to influence others over the telephone and videoconferencing.
  • Minimum 4+ years of teaching, instructing, and mentoring small business owners or employees, with a clear understanding of the challenges facing independent shop owners.
  • Track record of consultative management, people development, and business management prior experience and success working in an organization that provides monthly goals
  • Computer proficiency, particularly in Word and Excel; Knowledge of Salesforce CRM, plus Sales abilities, is strongly preferred.
  • Accounting or P&L experience
  • Marketing and online/social media experience.
  • Writing skills with an interest in writing articles for industry magazines, a plus
  • Solid understanding of how to recruit and retain high-quality employees at all levels of experience.
  • Proficiency in both English and Spanish is highly preferred.
  • It is also important that you display excellent communication, interpersonal, and persuasion skills, as well as the ability to convince business owners to make major changes and paradigm shifts in their practices. This includes maintaining an appropriate and professional personal image.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
#LI-SN1
#DBCORP
#REMOTE
#ati
Position Location:
North Carolina
Compensation Range:
$7.25 - $111,100.00
Compensation Frequency:
Annual
Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Get early access to 50% of your earned wages at any time through our myFlexPay program.

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About Driven Brands

Sourced by ZipRecruiter

Driven Brands, headquartered in Charlotte, NC, US, is a leading automotive aftermarket services company. With its website drivenbrands.com providing a wealth of information about the services it offers, it's evident that the company is committed to providing top-notch services in the automotive industry. This enterprise, founded in 2006, vast portfolio features some of the most recognizable brands in the auto repair, maintenance, and car wash world - including Meineke Car Care Centers, MAACO, 1-800 Radiator & A/C, and more. The company's core mission is to provide comprehensive and high-quality automotive services to meet the diverse needs of its customer base. With a broad network that includes over 3,000 centers across the United States and Canada, Driven Brands has served millions of customers, a testament to its standing in the auto service industry.

Industry

Motor vehicle and motor vehicle parts wholesalers

Company size

5,001 - 10,000 Employees

Headquarters location

Charlotte, NC, US

Year founded

2006

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