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Automotive Retention Manager information

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$33K

$65.3K

$110.5K

How much do automotive retention manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for automotive retention manager in the United States is $65,318.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $78,500.00 per year, depending on experience, location, and employer.

What is the difference between Automotive Retention Manager vs Automotive Service Advisor?

AspectAutomotive Retention ManagerAutomotive Service Advisor
Primary RoleDevelops strategies to retain customers and increase loyaltyCommunicates vehicle issues and recommends services to customers
Required SkillsCustomer retention, marketing, data analysisCustomer service, technical knowledge, communication
Work EnvironmentOffice-based, collaboration with marketing and sales teamsService department, direct customer interaction
Common CertificationsCustomer service, automotive industry certificationsASE certifications, technical training

The Automotive Retention Manager focuses on creating strategies to keep customers engaged and loyal, often working behind the scenes with marketing teams. In contrast, the Automotive Service Advisor interacts directly with customers, explaining vehicle issues and recommending services. Both roles require strong communication skills, but their daily tasks and focus areas differ significantly.

Infographic showing various Automotive Retention Manager job openings in the United States as of May 2026, with employment types broken down into 4% As Needed, 84% Full Time, 8% Part Time, and 4% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $65,318 per year, or $31.4 per hour.

Chevy GMC Automotive Retention Associate

Balise Auto

Springfield, MA

$16 - $23/hr

Other

Medical, Dental, Life, Retirement, PTO

Posted 2 days ago

Job description

Chevy Gmc Automotive Retention Associate

Chevy Gmc Springfield - Springfield, MA

Overview

Salary Range $16.00 - $23.00 Hourly

Description

Retention Center Associate (Call Center)

This role is a key member to the Balise Service department with a focus on overall customer satisfaction and retention.

Job Description:

  • Working at the Dealership's facility to ensure efficient turnaround with guests' calls.
  • Answer inbound calls.
  • Schedule appointments for our service departments.
  • Confirm appointments and follow up on customer satisfaction.
  • Introduce new customers to the benefits of doing business with Balise.
  • Educating customers about their vehicle needs and other questions they may have.
  • Partner with Service Advisors & Parts department if guests are inquiring on the status of their vehicle or an ETA for part arrivals.
  • Other duties assigned by managers.

Environmental & Physical Requirements:

  • While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands and fingers to feel and handle, reach with arms and hands, talk, and hear.
  • While performing the duties of this job, the employee may incidentally be required to stoop, kneel, and crouch, lift weight, or exert a force up to a maximum of 25 pounds.

Benefits Include:

  • Health, dental, life and disability insurance
  • 401(k) with company match
  • Flexible spending accounts
  • Paid Time-Off
Qualifications

Skills & Requirements:

  • Excellent customer service skills
  • Ability to learn product knowledge & upsell customers on services.
  • Answer phone calls
  • Flexible training & work schedule
  • Basic computer skills are required.
  • Ability to multi-task.

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