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Automotive Public Relations Jobs (NOW HIRING)

Brembo

Public Relations Specialist

Plymouth, MI · On-site

... automotive media, including digital, print and broadcast. Major duties and responsibilities ... Develops PR plans, compelling content for press releases, product pitches, awards applications and ...

Garmin

Public Relations Specialist

Olathe, KS · On-site

... automotive/mobile, aviation, fitness/wellness, outdoor and marine. Lead media and public relations efforts to build awareness of Garmin's products and facilitate the best possible editorial coverage ...

Lucid Motors

Technology PR Manager

Newark, CA

$109K - $150K/yr

We are currently looking for a Public Relations Manager to focus on Lucids groundbreaking EV ... Experience with any of the following industries is a huge plus: automotive/EV, consumer tech ...

Digitas North America

PR Account Supervisor

Manhattan, NY · On-site

... PR plans and leading day-to-day account activities for a luxury automotive brand. If you thrive in ... Experience working in the automotive industry * A pulse on culture and desire to influence ...

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Automotive Public Relations information

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How much do automotive public relations jobs pay per year?

As of Jul 13, 2026, the average yearly pay for automotive public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is an Automotive Public Relations job?

An Automotive Public Relations (PR) job involves managing the public image and communication strategies for automotive companies, brands, or organizations. Professionals in this role handle media relations, press releases, event coordination, and crisis management to maintain a positive brand reputation. They work closely with journalists, influencers, and industry stakeholders to promote new vehicle launches, corporate messages, and brand initiatives. Their goal is to enhance public perception and foster strong relationships between the company and its audience. Strong communication skills, industry knowledge, and strategic thinking are essential for success in this field.

What are the typical daily responsibilities of someone working in Automotive Public Relations?

In an Automotive Public Relations role, your days often involve crafting press releases, coordinating media outreach, responding to inquiries from journalists, and managing the brand’s presence across traditional and social media channels. You may also be responsible for organizing product launches, automotive events, or media test drive experiences. Collaboration with marketing, product development, and executive teams is common to ensure consistent messaging and to address any emerging issues quickly. The work environment is dynamic and may require flexible hours to respond to news cycles or industry developments. This multifaceted role is ideal for professionals who enjoy fast-paced, relationship-focused work aimed at shaping public perception.

What are the key skills and qualifications needed to thrive in the Automotive Public Relations position, and why are they important?

To thrive as an Automotive Public Relations professional, you need excellent written and verbal communication skills, a bachelor's degree in communications, public relations, or a related field, and a strong understanding of the automotive industry. Familiarity with media monitoring platforms, press release distribution tools, and social media management systems is highly valuable. Strong interpersonal skills, creativity, and crisis management abilities will help you stand out in this position. These skills are essential for effectively managing a brand's public image, building positive media relationships, and navigating fast-paced industry developments.

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Automotive Public Relations jobs near you

Public Relations Specialist

Brembo

Plymouth, MI • On-site

Full-time

Re-posted 6 days ago

Job description


Brembo is a global mobility innovation leader developing advanced solutions for vehicles and racing applications. Driven by its purpose, "Shaping a Zero-Accidents Future", Brembo combines industrial excellence and digital innovation to make safety, performance and sustainability integral to the driving experience. Through its brands - AP Racing, ByBre, Brembo, J.Juan, Marchesini, Öhlins and SBS Friction - the Group delivers an integrated ecosystem of technologies, including braking systems, dampers, clutches and wheels, as well as AI-enabled software solutions. For more than 50 years, the Brembo Group has been a key player in top-level motorsport, supplying teams competing in the most prestigious championships and contributing to over 1,000 titles won. Founded in 1961 and headquartered in Bergamo, Italy, Brembo is listed on the Milan Stock Exchange since 1995. The Group employs 16,000 people across 18 countries, with 39 production and commercial sites, 10 R&D centers and 2 Brembo Inspiration Labs. In 2025, revenues totaled €3.7 billion.
Brembo North America is seeking a Public Relations Senior Specialist in its Plymouth, Michigan location to increase awareness of Brembo, its products and technologies, by facilitating the best possible editorial coverage in mainstream and automotive media, including digital, print and broadcast.
Major duties and responsibilities
  • Communicates with journalists to drive awareness of Brembo and its products by demonstrating their unique advantages of compelling design, superior quality and technology.
  • Grows and maintains relationships with media contacts.
  • Develops PR plans, compelling content for press releases, product pitches, awards applications and company statement and quotes.
  • Coordinate press conferences and support corporate/brand events
  • Works closely with the global PR and Communications team.
  • Monitor and analyze PR campaign effectiveness, providing regular reports on media coverage and impact.
  • Manage external agencies and vendors to develop and execute world-class public relations campaigns.
  • Execute administrative duties as needed.

Basic qualifications
  • BA or BS degree in Public Relations, Marketing, Communications, Journalism, English or a related field. A Master's Degree is a plus.
  • 5+ years of experience in Public Relations or equivalent experience
  • Strong verbal, written communication skills and excellent presentation skills.
  • Strong earned media background
  • Proven ability to manage effectively multiple projects in an agile, fast-paced environment.
  • Accustomed to working within an international team.
  • Travelling (30%) is required.

Apply