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Automotive Advertising Jobs (NOW HIRING)

Be Part of What's Next Help shape the future of automotive advertising at one of the world's most influential media companies. Hearst Magazines is looking for a strategic, commercially minded product ...

Director of Product, Autos Advertising

Manhattan, NY · On-site

$256K - $268K/yr

Be Part of What's Next Help shape the future of automotive advertising at one of the world's most influential media companies. Hearst Magazines is looking for a strategic, commercially minded product ...

Be Part of What's Next Help shape the future of automotive advertising at one of the world's most influential media companies. Hearst Magazines is looking for a strategic, commercially minded product ...

Be Part of What's Next Help shape the future of automotive advertising at one of the world's most influential media companies. Hearst Magazines is looking for a strategic, commercially minded product ...

Be Part of What's Next Help shape the future of automotive advertising at one of the world's most influential media companies. Hearst Magazines is looking for a strategic, commercially minded product ...

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Automotive Advertising information

See salary details

$40.5K

$83K

$117K

How much do automotive advertising jobs pay per year?

As of Aug 23, 2026, the average yearly pay for automotive advertising in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is automotive advertising?

Automotive advertising refers to the marketing and promotion of vehicles and related services, such as dealerships, parts, or repairs. This field uses various channels, including TV, radio, digital ads, social media, and print, to reach potential car buyers and influence their purchasing decisions. Professionals in automotive advertising work to create compelling campaigns that highlight vehicle features, special offers, and brand value. Their goal is to increase awareness, generate leads, and ultimately drive sales for automotive brands or dealerships.

What are the key skills and qualifications needed to thrive in automotive advertising?

To excel in Automotive Advertising, you need a solid understanding of marketing principles, automotive industry trends, and a relevant degree such as marketing, communications, or business. Familiarity with digital advertising platforms, analytics tools like Google Analytics, and experience using CRM or ad management systems are typically required. Creativity, persuasive communication, and adaptability are essential soft skills that help professionals craft compelling campaigns and respond to changing market demands. These competencies ensure effective audience targeting, brand positioning, and campaign success in a highly competitive sector.

How does an automotive advertising professional typically collaborate with dealership sales teams to create effective campaigns?

Automotive Advertising professionals often work closely with dealership sales teams to understand current inventory, sales goals, and target audiences. Regular meetings and open communication help ensure that advertising campaigns align with dealership promotions and seasonal trends. By collaborating on messaging and creative strategies, these professionals can tailor ads that resonate with potential buyers and drive traffic to the dealership. This partnership not only helps optimize campaign effectiveness but also provides valuable feedback for continuous improvement.

What is the difference between Automotive Advertising vs Automotive Sales?

AspectAutomotive AdvertisingAutomotive Sales
Required CredentialsMarketing or advertising experience, sometimes a degree in marketing or communicationsSales training, automotive knowledge, sometimes a license or certification
Work EnvironmentOffice-based, digital and print media, marketing campaignsShowroom, dealership floor, direct customer interaction
Employer & Industry UsageUsed by marketing departments within dealerships or agenciesUsed directly by dealerships and sales teams
Common Search & Comparison IntentUnderstanding marketing roles in automotive industryUnderstanding sales roles and customer engagement

Automotive Advertising focuses on creating marketing campaigns to promote vehicles, while Automotive Sales involves directly selling vehicles to customers. Both roles are essential in the automotive industry but differ in skills, environment, and responsibilities.

More about Automotive Advertising jobs

What cities are hiring for Automotive Advertising jobs?

Cities with the most Automotive Advertising job openings:

What states have the most Automotive Advertising jobs?

States with the most job openings for Automotive Advertising jobs include:

Infographic showing various Automotive Advertising job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.

Manager, Category Advertising Sales, Auto

Spectrum Reach

Santa Barbara, CA

Full-time

Posted 27 days ago


Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

This role has flexibility to sit in any of our LA offices within our footprint

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

The advertising sales arm of Charter Communications, Spectrum Reach (www.spectrumreach.com) brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.

Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region.  This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.

Serving as the automotive subject matter expert, you will partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category.

The ideal candidate combines automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.


BE PART OF THE CONNECTION

 

Why Spectrum Reach:

Spectrum Reach combines the power of television with industry-leading streaming and digital advertising capabilities, enabling advertisers to reach the right audiences across every screen.  As the Automotive sales manager, you will help shape the future of automotive marketing by delivering innovative, measurable advertising solutions to one of the nation’s most dynamic industries.

As a Manager, Advertising Sales, Automotive Category, you are the connector who drives auto sales for the West region. You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends. The Auto Manager of Category Sales serves as leader, assisting with providing training, direction, and overall strategy. If you enjoy variety in your work environment, supportive and motivated teams, and the opportunity to make a difference in each client’s business, then Spectrum Reach is the place for you.

WHAT OUR AUTO CATEGORY SALES MANAGERS ENJOY MOST

  • Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.
  • Partner with senior sales leadership and cross functional teams to develop and execute revenue growth strategies across the West Region.
  • Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.
  • Identify new business opportunities while expanding existing client relationships across the West Region.
  • Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunities
  • Have in-person contact with the top 30 revenue generating clients and agencies at least once a year.
  • Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross functional support teams to ensure opportunities are identified, aligned, and successfully executed.
  • Develop and deliver regular group training on the automotive category and advertising including recent trends and changes.
  • Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, audience and geographic targeting, etc).
  • Motivate local sales teams to deliver automotive revenue goals.
  • Represent Spectrum Reach as an automotive industry expert at automotive conferences, dealer association meetings, and industry events throughout the year.
  • Actively and consistently support all efforts to simplify and enhance customer experience
  • Achieve monthly/quarterly/yearly sales quota for the West Region.

WHAT YOU WILL BRING TO SPECTRUM REACH

Required Qualifications

  • Education: Bachelor's degree is preferred or equivalent work experience
  • Experience: 3-5 years' experience in Automotive digital advertising sales & leadership
  • Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses
  • Travel Abilities: Willingness to travel throughout the West Region as business needs require.
  • Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ year
  • Experience managing large geographic territories: 3+ years

Preferred Skills:

  • Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
  • Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
  • Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation. 
  • Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
  • Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Pay Structure:

** This is a base + commission role totaling $170-230k to start (salary is based on experience).  


#LI-LN1
SAS501 2026-77291 2026
Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $102,000.00 and $138,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $68,000.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
Qualifications:

WHAT YOU WILL BRING TO SPECTRUM REACH

Required Qualifications

  • Education: Bachelor's degree is preferred or equivalent work experience
  • Experience: 3-5 years' experience in Automotive digital advertising sales & leadership
  • Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses
  • Travel Abilities: Willingness to travel throughout the West Region as business needs require.
  • Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ year
  • Experience managing large geographic territories: 3+ years

Preferred Skills:

  • Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
  • Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
  • Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation. 
  • Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
  • Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Pay Structure:

** This is a base + commission role totaling $170-230k to start (salary is based on experience).  

Employment Type: Full Time