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Authentic Brands Group Jobs (NOW HIRING)

Authentic Brands Group

Trademark Paralegal

New York, NY · On-site

$70K - $80K/yr

The Trademark Paralegal assists Authentic's IP team with all phases of U.S. and international trademark prosecution, from pre-filing to maintenance of registered trademarks, and also assists on ...

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Authentic Brands Group information

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$23K

$44.4K

$80K

How much do authentic brands group jobs pay per year?

As of Aug 17, 2026, the average yearly pay for authentic brands group in the United States is $44,415.00, according to ZipRecruiter salary data. Most workers in this role earn between $30,000.00 and $54,500.00 per year, depending on experience, location, and employer.

What is Authentic Brands Group?

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company that owns a portfolio of iconic and global consumer brands. The company acquires, manages, and enhances the value of well-known names in fashion, sports, entertainment, and media. ABG works with partners worldwide to license brands for use in various products, retail channels, and marketing initiatives. Their portfolio includes brands such as Marilyn Monroe, Elvis Presley, Sports Illustrated, and Reebok, among others.

What types of cross-functional collaboration can I expect in a role at Authentic Brands Group?

At Authentic Brands Group, team members frequently collaborate across departments such as marketing, licensing, legal, and business development to steward and grow the brand portfolio. You can expect to work closely with professionals from diverse backgrounds to execute brand strategies, manage partnerships, and ensure consistent brand representation. This collaborative environment encourages open communication and creative problem-solving, making it essential to be adaptable and proactive in sharing ideas and feedback.

What are the key skills and qualifications needed to thrive at Authentic Brands Group, and why are they important?

To thrive at Authentic Brands Group, you generally need expertise in brand management, marketing, licensing, and a strong understanding of the retail and consumer goods industries, often supported by a relevant degree or experience. Familiarity with licensing management platforms, data analytics tools, and digital marketing systems is commonly required. Strong negotiation, relationship-building, and creative problem-solving skills help professionals excel in this dynamic environment. These abilities are crucial for driving brand growth, managing partnerships, and adapting to the fast-evolving landscape of brand development and licensing.

What is the difference between Authentic Brands Group vs Brand Manager?

AspectAuthentic Brands GroupBrand Manager
Primary RoleLicensing and brand management for multiple brandsOversees marketing, development, and growth of a specific brand
CredentialsBusiness, marketing, or related degrees; experience in licensingMarketing, business, or related degrees; experience in brand promotion
Work EnvironmentCorporate offices, licensing agenciesIn-house marketing teams, agencies, retail environments
Industry UsageFashion, entertainment, consumer productsRetail, consumer goods, fashion

Authentic Brands Group focuses on managing multiple brands through licensing agreements, while Brand Managers concentrate on developing and promoting a specific brand within a company. Both roles require marketing and business credentials but differ in scope and responsibilities.

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Authentic Brands Group jobs near you
Infographic showing various Authentic Brands Group job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $44,415 per year, or $21.4 per hour.

Director, Talent Marketing (Sports & Athletes)

Authentic Brands Group

New York, NY

$125K - $140K/yr

Full-time

Re-posted 19 days ago

Job description

The Director, Talent Marketing (Sports & Athletes) will lead the development and execution of athlete-driven marketing strategies across Authentic Brands Group's global portfolio. As part of the centralized Talent & Influencer Marketing function, this role will be responsible for leveraging athletes and sports talent as a core marketing channel to drive cultural relevance, brand storytelling, and measurable business growth.

This individual will translate brand and product priorities into impactful marketing campaigns powered by athlete talent-overseeing creative, content, and distribution strategies across paid, owned, and earned channels. The Director will serve as a key cross-functional marketing leader, partnering closely with brand marketing, PR, social, and regional teams to bring campaigns to life at scale. The role reports into the VP of Talent & Influencer Marketing.

What you'll be working on 

Marketing Strategy & Campaign Development

  • Lead athlete-driven marketing strategies across ABG's portfolio, aligning talent to seasonal campaigns, product launches, and key cultural moments
  • Translate brand objectives into integrated marketing plans powered by athlete talent
  • Develop campaign frameworks that drive full-funnel impact-from awareness to conversion

Content & Creative Leadership

  • Oversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytelling
  • Partner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioning
  • Ensure all talent content is optimized for performance across platforms (social, digital, retail, ecomm)

Campaign Execution & Channel Integration

  • Lead execution of athlete marketing campaigns across paid, owned, and earned channels
  • Partner with paid media, social, and PR teams to maximize reach, engagement, and conversion
  • Ensure seamless integration of athlete talent into broader marketing ecosystems (retail moments, events, brand activations)

Talent Strategy

  • Identify and recommend athletes who align with brand positioning, audience targets, and campaign objectives
  • Build a strategic roster of athletes to support ongoing marketing needs (ambassadors, campaign talent, cultural moments)
  • Partner with internal teams to ensure talent is leveraged effectively across all marketing touchpoints

Cross-Functional & Global Collaboration

  • Collaborate with global and regional marketing teams (EMEA, LATAM, APAC) to scale campaigns and localize athlete-driven content
  • Act as a central connector across brand, PR, social, and events teams to ensure cohesive campaign execution
  • Align talent marketing efforts with broader business and retail priorities

Performance & Optimization

  • Define and track campaign success metrics, including engagement, impressions, traffic, and sales impact
  • Analyze performance and optimize talent-driven marketing strategies based on data and insights
  • Develop executive-level recaps highlighting marketing impact and ROI

Leadership & Team Development

  • Mentor and manage junior team members, fostering a marketing-first mindset
  • Establish best practices for athlete-driven marketing across the organization
  • Drive operational excellence across campaign planning, execution, and reporting
Must Haves
  • 7-10+ years of experience in marketing, talent marketing, sports marketing, or influencer marketing
  • Proven experience developing and executing integrated marketing campaigns
  • Strong understanding of how talent (athletes/celebrities/influencers) drives brand marketing and consumer engagement
  • Experience working across content, social, PR, and paid media channels
  • Strong analytical mindset with the ability to tie marketing efforts to business outcomes
  • Experience leading cross-functional initiatives and influencing senior stakeholders
  • Excellent communication, leadership, and presentation skills
  • Passion for sports, culture, and modern marketing

Primary Location Salary Range: $125,000 - $140,000

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