1

Audience Jobs in Virginia (NOW HIRING)

Design, conduct and commission mixed-methods audience research (including surveys, focus groups, interviews and other qualitative and quantitative methods) to generate robust insights on audiences ...

Design, conduct and commission mixed-methods audience research (including surveys, focus groups, interviews and other qualitative and quantitative methods) to generate robust insights on audiences ...

Assistant Digital Manager

Portsmouth, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Assistant Digital Manager WAVY-TV 10 / FOX43 Portsmouth, Virginia WAVY-TV 10 and WAVY.com are seeking an innovative, audience-focused Assistant Digital Manager to help lead our digital news operation.

Lifecycle Marketing Lead

Alexandria, VA

  • Medical

  • Dental

  • Vision

  • Retirement

Audience acquisition * Engagement and education * Conversion to membership, products, or events * Retention and renewal * Reactivation of lapsed audiences * Ensure individual campaigns connect into ...

Audience Acquisition & Demand Generation * Drive first-party data growth - email subscribers, newsletter sign-ups, registered users, and qualified leads - with clear KPIs tied to each campaign and ...

next page

Showing results 1-20

Audience information

What is the difference between Audience vs Content Strategist?

AspectAudienceContent Strategist
Required CredentialsMarketing or communications degree, analytics certificationsMarketing, communications, or journalism degree, content management certifications
Work EnvironmentMarketing teams, media agencies, digital platformsContent teams, marketing departments, media companies
Employer & Industry UsageUsed across advertising, media, digital marketingCommon in content marketing, digital media, branding

The main difference is that an Audience focuses on understanding and targeting specific groups for marketing purposes, while a Content Strategist plans and manages content to engage those audiences effectively. Both roles often collaborate but have distinct focuses within marketing and media industries.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you need expertise in digital marketing, data analysis, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools (like Google Analytics), social media management platforms, and customer relationship management (CRM) systems is essential. Strong communication, creativity, and collaboration skills help you engage audiences and build relationships across channels. These abilities are crucial for growing and retaining audiences, driving engagement, and achieving organizational goals.

How does an audience analyst typically collaborate with marketing and content teams to improve engagement strategies?

Audience Analysts work closely with marketing and content teams by providing data-driven insights into audience behaviors and preferences. They analyze metrics such as demographics, consumption patterns, and feedback to help shape content and campaign strategies. Regular meetings and reporting ensure both teams are aligned, enabling quick adjustments to campaigns and more targeted messaging. This collaborative approach helps maximize engagement and ensures that content resonates with the intended audience.

What is an audience?

Audience jobs typically refer to roles focused on understanding, engaging, and growing a target group of people for a business, event, or media outlet. These positions may include audience development managers, audience engagement specialists, or analysts who study audience behavior. Their main responsibilities involve researching demographics, tailoring content or marketing strategies, and using analytics to improve reach and impact. In media and entertainment, audience professionals help ensure content resonates with viewers or readers, thereby increasing loyalty and participation.

What are the most commonly searched types of Audience jobs in Virginia?

The most popular types of Audience jobs in Virginia are:

What are popular job titles related to Audience jobs in Virginia?

For Audience jobs in Virginia, the most frequently searched job titles are:

What cities in Virginia are hiring for Audience jobs?

Cities in Virginia with the most Audience job openings:

Infographic showing various Audience job openings in Virginia as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution.

$20 - $22/hr

Full-time

Posted 10 days ago


Job description

Description
POSITION OVERVIEW:
The Audience Services Representative will serve as a frontline customer service representative to WETA's members, viewers, and listeners.
Primary duties include assisting/problem-solving questions and concerns from members, viewers and listeners. Primary subjects for calls and emails include WETA's fundraising programs; member benefits such as WETA+ and PBS Passport (our membership video on-demand streaming service); the WETA Magazine; and questions and requests related to WETA's television and radio programs, including PBS News Hour. Maximize opportunities to retain or increase current donor giving and recruit new supporters. Strike an overall balance in advocacy for WETA's best interest with the needs and best interests of its constituents.
To excel in this role, the Audience Services Representative should always have a customer-centric and positive attitude, and an ability to display a knowledge of all aspects of WETA's Television and Radio programming and membership programs. Staff are expected to work in the office at least two days a week and from home the remaining weekdays. Access to high-speed Internet in the home is required for this position.
PRIMARY RESPONSIBILITIES:
• Answer and respond to member/audience telephone lines and respond to email correspondence.
• Perform research and follow-up work to solve member/audience problems regarding contributions, member benefits such as the PBS Passport streaming video service, and delivery of WETA Magazine, thank you gifts, address changes, tax record information and WETA's entire range of television and radio programs.
• Provide customer service help in support of PBS News Hour fundraising initiatives.
• De-escalate situations involving dissatisfied members, offering patient assistance and support.
• Record all member and audience interactions in database to assure accurate reflection and analysis of audience feedback.
• Market WETA membership benefits, encourage donations and sustaining pledges to inbound callers, when appropriate.
• Check, complete and follow-through on ticklers, special questions or premium delivery as needed.
• Assist with training of new staff as needed.
• Perform related special projects or other duties as assigned.
ADDITIONAL SKILLS AND QUALIFICATIONS:
• Outgoing, upbeat personality with strong desire to assist and educate the general public.
• Experience downloading and using video streaming apps; basic understanding of how sign in and search processes work with video streaming services.
• Strong research, Internet and typing skills; experience with Microsoft applications (especially Word and Outlook).
• Excellent verbal and written communications skills; excellent listening skills and ability to demonstrate compassion, professionalism, enthusiasm, and cheerfulness even with the most challenging callers.
• Organized, detail-oriented self-starter who can work independently and as part of a team; ability to juggle multiple tasks and solve unanticipated problems quickly and efficiently.
• Database/data entry experience preferred, though not essential.
• Ability to handle occasionally high volume of calls and emails and work quickly under pressure.
• Able to work from home with access to high-speed Internet.
• Strong ability to multitask and change focus based on caller needs.
• Good time management skills and can promptly respond to incoming emails and quickly resolve caller issues.
EDUCATION:
• AA (2-Year College)
LOCATION:
WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.
COMPANY OVERVIEW:
As the second-largest producing station for the public media system, WETA creates programming to explore history, arts, and culture, partnering with acclaimed filmmakers such as Ken Burns and Dr. Henry Louis Gates, Jr. National WETA productions include The American Revolution and Finding Your Roots, among many others. WETA is also home to PBS News, the primary daily, breaking, and special news producer for PBS. Its broadcast productions include PBS News Hour, Washington Week with The Atlantic, Horizons from PBS News, and Compass Points from PBS News, as well as specials, documentaries, and a robust footprint across digital platforms.
Locally, WETA serves audiences across Washington, D.C., Virginia, and Maryland, through television, radio, and digital platforms. Audiences access WETA on broadcast channels WETA PBS, WETA UK, WETA Metro, WETA World, and WETA PBS Kids, and digitally through the free streaming platform WETA+. Listeners tune into WETA Classical, the exclusive home for classical music in the Greater Washington area, via radio, online, and the WETA Classical app. Benefits | WETA
EQUAL EMPLOYMENT OPPORTUNITY:
WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.