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Audience Jobs in Virginia (NOW HIRING)

Design, conduct and commission mixed-methods audience research (including surveys, focus groups, interviews and other qualitative and quantitative methods) to generate robust insights on audiences ...

Design, conduct and commission mixed-methods audience research (including surveys, focus groups, interviews and other qualitative and quantitative methods) to generate robust insights on audiences ...

Audience acquisition * Engagement and education * Conversion to membership, products, or events * Retention and renewal * Reactivation of lapsed audiences * Ensure individual campaigns connect into ...

Growth Marketing Manager

Arlington, VA · On-site

$100K - $115K/yr

Audience Acquisition & Demand Generation * Drive first-party data growth - email subscribers, newsletter sign-ups, registered users, and qualified leads - with clear KPIs tied to each campaign and ...

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Audience information

What is an audience?

Audience jobs typically refer to roles focused on understanding, engaging, and growing a target group of people for a business, event, or media outlet. These positions may include audience development managers, audience engagement specialists, or analysts who study audience behavior. Their main responsibilities involve researching demographics, tailoring content or marketing strategies, and using analytics to improve reach and impact. In media and entertainment, audience professionals help ensure content resonates with viewers or readers, thereby increasing loyalty and participation.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you need expertise in digital marketing, data analysis, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools (like Google Analytics), social media management platforms, and customer relationship management (CRM) systems is essential. Strong communication, creativity, and collaboration skills help you engage audiences and build relationships across channels. These abilities are crucial for growing and retaining audiences, driving engagement, and achieving organizational goals.

How does an audience analyst typically collaborate with marketing and content teams to improve engagement strategies?

Audience Analysts work closely with marketing and content teams by providing data-driven insights into audience behaviors and preferences. They analyze metrics such as demographics, consumption patterns, and feedback to help shape content and campaign strategies. Regular meetings and reporting ensure both teams are aligned, enabling quick adjustments to campaigns and more targeted messaging. This collaborative approach helps maximize engagement and ensures that content resonates with the intended audience.

What is the difference between Audience vs Content Strategist?

AspectAudienceContent Strategist
Required CredentialsMarketing or communications degree, analytics certificationsMarketing, communications, or journalism degree, content management certifications
Work EnvironmentMarketing teams, media agencies, digital platformsContent teams, marketing departments, media companies
Employer & Industry UsageUsed across advertising, media, digital marketingCommon in content marketing, digital media, branding

The main difference is that an Audience focuses on understanding and targeting specific groups for marketing purposes, while a Content Strategist plans and manages content to engage those audiences effectively. Both roles often collaborate but have distinct focuses within marketing and media industries.

How do you become an audience member?

To become an audience member, you typically purchase tickets or register through the event organizer or venue. Some events may require age verification or specific credentials, and arriving early can ensure better seating or access. No special qualifications are usually needed beyond meeting event requirements.

What are the most commonly searched types of Audience jobs in Virginia?

The most popular types of Audience jobs in Virginia are:

What are popular job titles related to Audience jobs in Virginia?

For Audience jobs in Virginia, the most frequently searched job titles are:

What cities in Virginia are hiring for Audience jobs?

Cities in Virginia with the most Audience job openings:

Infographic showing various Audience job openings in Virginia as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution.

$18.50 - $25/hr

Other

Posted 22 days ago


Job description

Description
POSITION OVERVIEW:
The Audience Services Representative will primarily serve as a frontline customer service representative to membership level donors to PBS News, produced at WETA headquarters, as well as to WETA members, viewers, and listeners.
Primary duties include problem-solving questions and concerns from donors, viewers and listeners. Primary subjects for calls and emails include PBS News fundraising programs; supporter benefits, and questions and requests related to PBS News' television programs, including PBS News Hour. Position will also assist with audience support and fundraising for WETA. Maximize opportunities to retain or increase current donor giving and recruit new supporters. Strike an overall balance in advocacy for PBS News' best interest with the needs and best interests of their donors, and the best interests of WETA.
To excel in this role, the Audience Services Representative should always have a customer-centric and positive attitude. Staff are expected to work in the office at least two days a week and from home the remaining weekdays. Access to high-speed Internet in the home is required for this position.
PRIMARY RESPONSIBILITIES:
• Answer and respond to donor audience telephone lines and respond to email correspondence.
• Perform research and follow-up work to solve donor/audience problems regarding contributions, supporter benefits, thank you gifts, address changes, tax record information and PBS News and WETA's entire range of television programs, and in the case of WETA, radio programs.
• Provide customer service help in support of PBS News and WETA's fundraising initiatives.
• De-escalate situations involving dissatisfied donors, offering patient assistance and support.
• Record all donor and audience interactions in CRM to assure accurate reflection and analysis of audience feedback. Enter account updates into CRM, such as contact information changes, pledge management and contact preferences.
• Market PBS News donor program, including explaining the differences between PBS News and WETA membership programs, encourage donations and sustaining pledges to inbound callers, when appropriate.
• Check, complete and follow-through on ticklers, special questions or premium delivery as needed.
• Assist with training of new staff as needed.
• Perform related special projects or other duties as assigned.
ADDITIONAL SKILLS AND QUALIFICATIONS:
• Outgoing, upbeat personality with strong desire to assist and educate the general public.
• Ability to handle occasionally high volume of calls and emails and work quickly under pressure.
• Experience downloading and using video streaming apps; basic understanding of how sign in and search processes work with video streaming services.
• Strong research, Internet and typing skills; experience with Microsoft applications (especially Word and Outlook).
• Excellent verbal and written communications skills; excellent listening skills and ability to demonstrate compassion, professionalism, enthusiasm, and cheerfulness even with the most challenging callers.
• Organized, detail-oriented self-starter who can work independently and as part of a team; ability to juggle multiple tasks and solve unanticipated problems quickly and efficiently.
• Database/data entry experience preferred, though not essential.
• Able to work from home with access to high-speed Internet.
• Strong ability to multitask and change focus based on caller needs. Good time management skills. Can promptly respond to incoming emails and quickly resolve caller issues.
EDUCATION:
• AA (2-Year College)
LOCATION:
WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.
COMPANY OVERVIEW:
WETA, the flagship public media station in the nation's capital, produces and distributes content that informs, inspires, and enriches lives.
As the second-largest producing station for the public media system, WETA creates programming to explore history, arts, and culture, partnering with acclaimed filmmakers such as Ken Burns and Dr. Henry Louis Gates, Jr. National WETA productions include The American Revolution and Finding Your Roots, among many others. WETA is also home to PBS News, the primary daily, breaking, and special news producer for PBS. Its broadcast productions include PBS News Hour, Washington Week with The Atlantic, Horizons from PBS News, and Compass Points from PBS News, as well as specials, documentaries, and a robust footprint across digital platforms.
Locally, WETA serves audiences across Washington, D.C., Virginia, and Maryland, through television, radio, and digital platforms. Audiences access WETA on broadcast channels WETA PBS, WETA UK, WETA Metro, WETA World, and WETA PBS Kids, and digitally through the free streaming platform WETA+. Listeners tune into WETA Classical, the exclusive home for classical music in the Greater Washington area, via radio, online, and the WETA Classical app. Benefits | WETA
EQUAL EMPLOYMENT OPPORTUNITY:
WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.