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Audience Insights Analyst Jobs (NOW HIRING)

FastTek Global

Insights Analyst #1060286

Troy, MI · On-site

$55.10 - $82.66/hr

Troy, Michigan - Insights Analyst #1060286 We're looking for a curious, detail-oriented Insights ... Familiarity with marketing concepts: campaign metrics, conversion funnels, audience segmentation.

New

Dow Jones

Audience Analyst

New York, NY

$65K - $80K/yr

You will develop data-driven insights to inform content promotion, audience targeting, and ... AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage ...

News Corporation

Audience Analyst

Manhattan, NY · On-site

$65 - $80/hr

You will develop data-driven insights to inform content promotion, audience targeting, and ... AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage ...

New

Dow Jones & Company, Inc.

Audience Analyst

Manhattan, NY · On-site

$65K - $80K/yr

You will develop data-driven insights to inform content promotion, audience targeting, and ... AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage ...

Dow Jones & Company, Inc.

Audience Analyst

Manhattan, NY · On-site

$65 - $80/hr

You will develop data-driven insights to inform content promotion, audience targeting, and ... AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage ...

FastTek Global

Insights Analyst #1062467

Troy, MI · On-site

$60 - $90/hr

Troy, Michigan Insights Analyst #1062467 WHO WE ARE LOOKING FOR: We're looking for a curious ... Familiarity with marketing concepts: campaign metrics, conversion funnels, audience segmentation

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Audience Insights Analyst information

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How much do audience insights analyst jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for audience insights analyst in the United States is $59.72, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $79.33 per hour, depending on experience, location, and employer.

What does an audience insights analyst do?

An Audience Insights Analyst is responsible for gathering, analyzing, and interpreting data about audiences to help organizations understand their customers or viewers better. They use various data sources, such as surveys, social media analytics, web traffic, and market research, to identify trends, preferences, and behaviors. Their insights inform marketing strategies, content creation, and product development to better engage target audiences and improve business outcomes.

What are the key skills and qualifications needed to thrive as an audience insights analyst, and why are they important?

To thrive as an Audience Insights Analyst, you need strong analytical skills, experience with data analysis, and a background in market research or statistics, often supported by a relevant bachelor’s degree. Proficiency in analytics and visualization tools like Google Analytics, Tableau, and Excel, as well as familiarity with survey platforms, is typically required. Exceptional communication, critical thinking, and storytelling abilities help translate complex data into actionable insights for stakeholders. These skills and qualities are vital for accurately understanding audience behaviors and driving data-informed business decisions.

How does an audience insights analyst typically collaborate with marketing and content teams?

As an Audience Insights Analyst, you will work closely with marketing and content teams to translate data findings into actionable strategies. Your role involves presenting key audience trends, preferences, and behaviors, often through reports or visualization tools, to help guide campaign development and content planning. Regular collaboration meetings are common, where you’ll answer questions, clarify data insights, and recommend adjustments based on real-time analytics. This cross-functional teamwork ensures that marketing initiatives are closely aligned with audience needs and business goals.
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Audience Insights Analyst jobs near you
Infographic showing various Audience Insights Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $124,213 per year, or $59.7 per hour.

Manager, Revenue and Audience Insights

HOUSTON SYMPHONY SOCIETY

Houston, TX • On-site

$60K - $65K/yr

Full-time

Re-posted 9 days ago

Job description

Job Title: Manager, Revenue and Audience Insights
Department: Marketing
Reports to: Director of Marketing
Status: Regular, full-time, exempt from overtime
Summary:
The Revenue & Audience Insights Manager is a critical driver of the Houston Symphony's earned revenue growth. Partnering closely with the Director of Marketing, this role analyzes sales and audience trends, develops accurate revenue forecasts, and provides actionable insights to maximize ticket sales and audience participation. They also oversee the creation of new performances, subscription packages, and promotions in Tessitura, ensuring that pricing and inventory strategies are implemented effectively to optimize sales and support organizational revenue goals.
Essential Job Functions:
  • Revenue Tracking: Actively monitor the effectiveness of marketing campaigns and promotions; track and report on ROI with a focus on refining future audience targets, campaign spend, and frequency; report on progress towards revenue goals
  • Demand Forecasting: Assist Director of Marketing and Chief Marketing Officer with forecasting, revenue and expense projections
  • Dynamic Pricing and Inventory Management: Assist Director of Marketing with dynamic pricing and discounting strategy, supported by forecasting and analytics tools
  • Audience Segmentation for Growth: Perform in-depth analyses of patron purchasing habits to identify focused market segments and inform strategy
  • Collaborate with Chief Marketing Officer and Director of Marketing on strategic projects related to branding and audience research and development
  • Leverage research insights to create segmented mail and email lists
  • Create presentations for Committee and Board reports
  • Build promotions, concerts, and subscription packages in Tessitura
  • Support other members of the marketing and sales team as needed
  • Work concert duty as required by the marketing and communications team (approximately once a month, involving evening/weekend hours)
  • Perform additional duties as required by the Houston Symphony Society

  • Proven ability to translate sales data into pricing and promotional strategies that drive revenue growth
  • Experience developing accurate revenue forecast models
  • Bachelor's degree in Marketing, Statistics, Mathematics, or related field required
  • 2 to 4 years marketing or non-profit experience preferred
  • Advanced experience with Microsoft Excel required
  • Excellent organizational skills and detail-oriented approach
  • Experience with analytical tools and presentations
  • Knowledge of Tessitura or similar CRM database required
  • Knowledge of SQL a plus
  • Ability to prioritize and manage multiple projects with differing timelines
  • Knowledge of orchestral music a plus
  • Ability to work evenings and weekends, including some holidays

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