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Audience Development Jobs in California (NOW HIRING)

Digital

Social Media Strategist

Los Angeles, CA · On-site

Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development. * Create viral campaign concepts, social-first stories, and ...

Fox

Senior Producer, Social

Los Angeles, CA

They possess deep expertise in social content creation, video editing, audience development, and platform trends, while also having the leadership skills to build and develop high-performing teams.

Universal Music Group

Account Lead

Beverly Hills, CA · On-site

They are fluent in YouTube's ecosystem-from content strategy and audience development to monetization and discovery levers-and know how to leverage the full suite of YouTube tools to grow artist ...

Breakthrough T1D

Development Director

Irvine, CA · Hybrid

Develop and implement meaningful audience development strategies that inspire giving night-of, including maximizing table spend and activation * Oversees and develops the Inland Empire Market, a ...

New

Breakthrough T1D

Development Director

Irvine, CA · On-site

Develop and implement meaningful audience development strategies that inspire giving night-of, including maximizing table spend and activation * Oversees and develops the Inland Empire Market, a ...

New

Replit

Senior Manager, Demand Generation

Foster City, CA · On-site

$160K - $200K/yr

The function owns the full enterprise go-to-market motion, from audience development and campaign strategy through to qualified pipeline delivery and sales handoff. It operates in close partnership ...

Starz

VP, Social & Audience Growth

Santa Monica, CA

$220K - $260K/yr

Guide the development of content that is designed for distribution, not just publication Cross ... Proven track record of expanding reach and growing audiences beyond owned channels Experience ...

Starz

VP, Social & Audience Growth

Santa Monica, CA · On-site

$220K - $260K/yr

Guide the development of content that is designed for distribution, not just publication Cross ... Proven track record of expanding reach and growing audiences beyond owned channels Experience ...

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Audience Development information

See California salary details

$10.9K

$70.6K

$105.1K

How much do audience development jobs pay per year?

As of Aug 8, 2026, the average yearly pay for audience development in California is $70,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $92,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in an audience development role?

To thrive in Audience Development, you need a strong grasp of digital marketing, content strategy, analytics, and audience segmentation, often supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing software, and CRM systems is typically required. Strong communication, creativity, and collaboration skills are vital for engaging diverse audiences and working with cross-functional teams. These abilities help drive audience growth, optimize content reach, and support organizational goals in a competitive media landscape.

What does an audience development job involve?

An Audience Development job focuses on growing and engaging an organization's target audience across various platforms. This can include increasing website traffic, social media followers, newsletter subscribers, or event attendees through strategic marketing, content optimization, and data analysis. Professionals in this role often collaborate with content creators, marketing teams, and data analysts to refine audience strategies. The goal is to attract, retain, and deepen audience relationships to drive business growth and engagement.

What is the job description of audience development?

Audience development is a role focused on growing and engaging a target audience for media, organizations, or brands through strategic marketing, content planning, and data analysis. It involves understanding audience preferences, utilizing tools like social media and analytics platforms, and implementing campaigns to increase reach and loyalty.

What are some common challenges faced in an audience development role?

Audience Development professionals often face the challenge of keeping up with constantly changing digital platforms and shifting audience behaviors. Balancing the creation of engaging content with the need to meet growth targets and measure ROI can also be demanding. Additionally, working with teams across marketing, editorial, and data analytics requires strong project management and communication skills to ensure cohesive strategies. Overcoming these challenges is key to expanding an organization's reach and deepening audience engagement.

What are the most commonly searched types of Audience Development jobs in California? The most popular types of Audience Development jobs in California are:
What are popular job titles related to Audience Development jobs in California? For Audience Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Audience Development jobs in California look for? The top searched job categories for Audience Development jobs in California are:
What cities in California are hiring for Audience Development jobs? Cities in California with the most Audience Development job openings:
Audience Development jobs near you
Infographic showing various Audience Development job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $70,590 per year, or $33.9 per hour.

Social Media Strategist

Digital

Los Angeles, CA • On-site

Part-time

Posted 26 days ago

Job description

We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up.

This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.

Responsibilities
  • Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
  • Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development.
  • Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality.
  • Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
  • Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
  • Manage day-to-day community engagement and coordinate with the founder and creative partners.

Requirements

  • Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage.
  • A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results.
  • Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
  • Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content.
  • Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
  • Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.
  • Able to work PST hours.

Nice to Have

  • Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.

Apply