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Audience Development Manager Jobs in Silver Spring, MD

Creative Producer

Washington, DC · On-site

$45K - $65K/yr

Social Media and Audience Development * Own BJC's national social media presence across platforms - managing content calendars, posting schedules, and channel-specific strategy under the direction of ...

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Audience Development Manager information

See Silver Spring, MD salary details

$11.3K

$73.7K

$109.8K

How much do audience development manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for audience development manager in Silver Spring, MD is $73,717.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,200.00 and $96,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are popular job titles related to Audience Development Manager jobs in Silver Spring, MD? For Audience Development Manager jobs in Silver Spring, MD, the most frequently searched job titles are:
What job categories do people searching Audience Development Manager jobs in Silver Spring, MD look for? The top searched job categories for Audience Development Manager jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Audience Development Manager jobs? Cities near Silver Spring, MD with the most Audience Development Manager job openings:
Infographic showing various Audience Development Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $73,717 per year, or $35.4 per hour.

Business Development Manager- CMS

Peraton

Windsor Mill, MD • On-site

$104K - $166K/yr

Full-time

Re-posted 15 days ago


Peraton rating

8.3

Company rating: 8.3 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

50th of 223 rated it services


Job description

Responsibilities

Peraton is seeking a Business Development Manager to support growth across the U.S. Federal Healthcare Sector, with a primary focus on the Centers for Medicare and Medicaid Services (CMS). 

This individual will work alongside senior BD leadership to identify, develop, and qualify opportunities within CMS and the broader Department of Health and Human Services (HHS) community. The ideal candidate brings established familiarity with the federal healthcare landscape, a growing network of customer and partner relationships, and a strong desire to contribute to a high-performing, mission-driven BD team.

Position is located in the Baltimore, MD area (candidate needs to be local or have the ability to commute to this location).

Job Responsibilities

  • Support the identification, development, and qualification of new business opportunities within CMS and the broader HHS community.
  • Contribute to the development and maintenance of an active opportunity pipeline in alignment with corporate strategy and growth goals.
  • Assist in building and nurturing customer relationships through consistent, professional engagement with both internal and external stakeholders.
  • Support the development of strategies to shape requirements and influence acquisition strategies for early-stage opportunities.
  • Research and identify new business markets, adjacencies, and potential teaming partners to expand Peraton's footprint within the federal healthcare sector.
  • Actively participate in and embrace the Peraton Business Acquisition Process, contributing to opportunity reviews, gate reviews, and pipeline reporting.
  • Assist in preparing responses to Requests for Information (RFIs), market surveys, white papers, presentations, and briefings in coordination with technical and program management teams.
  • Support senior BD leadership in guiding potential customers by helping demonstrate Peraton's technology solutions, architectures, and capabilities.
  • Collaborate with capture managers, proposal teams, and solution architects to develop competitive win strategies.
  • Represent Peraton at industry events, conferences, and customer engagements to build brand awareness and expand the company's network within the HHS/CMS community.
Qualifications

Required Qualifications:

  • Minimum of 8 years with BS/BA; Minimum of 6 years with MS/MA. 
  • Minimum of 6 years of relevant experience supporting business development, capture, or account management activities within the Federal Health or Civilian space, including demonstrated experience within the HHS/CMS ecosystem.
  • Familiarity with federal procurement processes, including RFI/RFP cycles, acquisition strategies, and the federal contracting lifecycle.
  • Ability to build and maintain productive relationships with customers, teaming partners, and internal stakeholders.
  • Strong written and verbal communication skills, with the ability to convey complex technical and programmatic concepts to diverse audiences.
  • Demonstrated ability to work both independently and collaboratively within a matrixed, enterprise-focused organization.
  • High energy, integrity, professionalism, and a strong commitment to mission success.
  • Working knowledge of federal acquisition regulations and the rules and processes that govern the capture lifecycle.
  • U.S. Citizenship required
  • Must be local to the Balimore, MD area

Desired Qualifications:

  • Experience within specific CMS centers/offices such as CCSQ, OFM, OEDA, or CMMI. 
  • Direct experience supporting or contributing to contract wins with CMS and/or SSA customers.
  • Established relationships with CMS program offices, contracting personnel, or key HHS stakeholders.
  • Experience supporting teaming strategy development, including identification of prime/sub partnership opportunities.
  • Familiarity with core service areas, including IT modernization, data analytics, cybersecurity, or health IT solutions.
Peraton Overview

Peraton is a next-generation national security company that drives missions of consequence spanning the globe and extending to the farthest reaches of the galaxy. As the world's leading mission capability integrator and transformative enterprise IT provider, we deliver trusted, highly differentiated solutions and technologies to protect our nation and allies. Peraton operates at the critical nexus between traditional and nontraditional threats across all domains: land, sea, space, air, and cyberspace. The company serves as a valued partner to essential government agencies and supports every branch of the U.S. armed forces. Each day, our employees do the can't be done by solving the most daunting challenges facing our customers. Visit peraton.com to learn how we're keeping people around the world safe and secure.

Target Salary Range$104,000 - $166,000. This represents the typical salary range for this position. Salary is determined by various factors, including but not limited to, the scope and responsibilities of the position, the individual's experience, education, knowledge, skills, and competencies, as well as geographic location and business and contract considerations. Depending on the position, employees may be eligible for overtime, shift differential, and a discretionary bonus in addition to base pay.EEOEEO: Equal opportunity employer, including disability and protected veterans, or other characteristics protected by law.Employment Type: FULL_TIME

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About Peraton

Sourced by ZipRecruiter

At Peraton, we re at the forefront of delivering the next big thing every day. We re the partner of choice to help solve some of the world s most daunting challenges, delivering bold, new solutions to keep people around the world safer and more secure.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Herndon, VA, US

Year founded

2017