Audience Development Manager Jobs in Delaware (NOW HIRING)

We are looking for a leader who is passionate about using data to accelerate CRM/Lifecycle and Digital Marketing strategy and execution, drive business growth, and improve the Chase customer experience.

As a Data Owner Lead, within the Card Marketing Team, you will ensure data is high quality, well-protected, and used appropriately and also be accountable for defining, governing, and strategically publishing CRM/Lifecycle and Digital Marketing data to the CCB Data Lake through curated datasets and data products that enable omnichannel marketing, Card customer journeys, audience population and management, journey orchestration, personalization, and measurement.

• Create and execute a strategic roadmap for the publication of CRM/Lifecycle and Digital Marketing data to the CCB Data Lake, ensuring datasets and data products are discoverable, reusable, and aligned to marketing strategy and campaign execution needs.

• Lead the definition and development of curated datasets and data products that power omnichannel marketing, including email, SMS, push, in-app, web/app personalization, and other digital channels, with a focus on the Card customer journey and partner with CRM/Lifecycle, Digital Marketing, Marketing Operations, Channel teams, and Analytics to translate business priorities (e.g., acquisition, onboarding, engagement, retention, cross-sell, servicing, win-back) into data requirements and delivery milestones.

• Own the business definitions, taxonomy, and metadata for marketing data (e.g., campaign, journey, trigger, offer, creative, channel, audience, event, exposure, conversion, suppression reason, preference/consent status), ensuring consistency across platforms and the data lake and enable audience population and management capabilities by partnering on requirements for identity resolution, eligibility, frequency, prioritization, suppression, and consent/preference controls to support compliant targeting and coordinated customer communications.

• Impact data modernization efforts by partnering with Technology to rationalize legacy feeds, migrate/modernize pipelines, improve timeliness (including near-real-time where needed), and standardize data models that support omnichannel activation and measurement and ensure high-quality data flows into and out of marketing platforms (e.g., CDP, CRM, ESP, web/app analytics and personalization), including event instrumentation and downstream reporting/analytics datasets in the CCB Data Lake.

• Document and enforce requirements for accuracy, completeness, timeliness, and consistency; coordinate monitoring, alerting, and remediation for critical marketing datasets and data products and support innovative use of data products by enabling experimentation and measurement (e.g., test/control, exposure, outcome data) to assess journey performance, channel engagement, and incrementality where applicable.

• Develop processes and procedures to identify, monitor, and mitigate data risks, including risks related to privacy, consent, data retention and destruction, data storage, data use, and data quality in compliance with Firmwide policies and standards and develop strong relationships with data delivery partners and data consumers across Marketing, Product, Technology, Analytics, Operations, Risk, and Control; influence resources to resolve issues and deliver outcomes and understand and mitigate risks, bottlenecks, and inefficiencies in the data product development lifecycle.

• Track and manage workstreams and associated KPIs (e.g., data quality, delivery timeliness, adoption, activation enablement, and business impact) to ensure deliveries are successful and manage direct or matrixed staff to execute specific marketing data-related tasks.

• 6+ years of industry experience in a data-related field, with demonstrated domain knowledge in CRM/Lifecycle and Digital Marketing; Bachelor’s degree required

• Experience defining and strategically publishing data to an enterprise data lake (e.g., CCB Data Lake) through curated datasets and reusable data products.

• Proven track record of delivering data modernization outcomes (e.g., legacy feed rationalization, pipeline modernization, model standardization, and improved timeliness/availability).

• Experience supporting omnichannel marketing and the end-to-end customer journey (preferably in Cards), including audience population/management and activation/measurement across channels.

• Strong working knowledge of data management, data engineering, data pipelines, data modeling, data architecture, and data governance.

• Familiarity with marketing technology and data ecosystems (e.g., CDP, CRM/ESP, web/app analytics and personalization, tag management, identity resolution, preference/consent management), and how data flows across them and knowledge of cloud platforms like AWS, Google, or Azure, and/or experience with big data technologies and warehouses (e.g., Spark, Alteryx, Snowflake).

• Demonstrated ability to manage delivery across multiple workstreams with varying timelines and dependencies and understand Agile development methodology and product operating models.

• Master’s degree preferred.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. Use of data to accelerate CRM/Lifecycle and Digital Marketing strategy and execution, drive business growth, and improve the Chase customer experience.