Atlas is KFC's global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the ...
Atlas is KFC's global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the ...
Sr. UX Researcher I
Plano, TX · On-site
Atlas is KFC's global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the ...
Sr. UX Researcher I
Plano, TX · On-site
Atlas is KFC's global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the ...
Atlas Obscura Summer Internship Program 2026
New York, NY · On-site
$16.50 - $19.75/hr
We are excited to announce the launch of Atlas Obscura's summer internship program, designed to ... Our intern will support the development of digital experiences that help curious travelers explore ...
Atlas Obscura Summer Internship Program 2026
New York, NY · On-site
$16.50 - $19.75/hr
We are excited to announce the launch of Atlas Obscura's summer internship program, designed to ... Our intern will support the development of digital experiences that help curious travelers explore ...
Atlas Obscura Summer Internship Program 2026
New York, NY · On-site
$16.50 - $19.75/hr
We are excited to announce the launch of Atlas Obscura's summer internship program, designed to ... Our intern will support the development of digital experiences that help curious travelers explore ...
Quick apply
Atlas Obscura Summer Internship Program 2026
New York, NY · On-site
$16.50 - $19.75/hr
We are excited to announce the launch of Atlas Obscura's summer internship program, designed to ... Our intern will support the development of digital experiences that help curious travelers explore ...
Your role At Atlas Copco, we don't just value the work you do; we value who you are . We're a ... Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results ...
Your role At Atlas Copco, we don't just value the work you do; we value who you are . We're a ... Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results ...
Your role At Atlas Copco, we don't just value the work you do; we value who you are. We're a global ... Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results ...
Your role At Atlas Copco, we don't just value the work you do; we value who you are. We're a global ... Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results ...
Digital Marketing Specialist
Auburn Hills, MI · On-site +1
Your role At Atlas Copco, we don't just value the work you do; we value who you are. We're a global ... Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results ...
Digital Marketing Specialist
Auburn Hills, MI · On-site +1
Your role At Atlas Copco, we don't just value the work you do; we value who you are. We're a global ... Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results ...
Head of Marketing & Communications
New York, NY · On-site
$150K - $220K/yr
Atlas is changing that. We're leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses.
Head of Marketing & Communications
New York, NY · On-site
$150K - $220K/yr
Atlas is changing that. We're leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses.
At Anchorage Digital, we are building the world's most advanced digital asset platform for ... for the Atlas business. You will be the primary driver of the system architecture, technical ...
Quick apply
At Anchorage Digital, we are building the world's most advanced digital asset platform for ... for the Atlas business. You will be the primary driver of the system architecture, technical ...
At Anchorage Digital, we are building the world's most advanced digital asset platform for ... for the Atlas business. You will be the primary driver of the system architecture, technical ...
At Anchorage Digital, we are building the world's most advanced digital asset platform for ... for the Atlas business. You will be the primary driver of the system architecture, technical ...
House of Atlas is built on elevated fragrance and high-performance formulations, and is currently ... Direct ownership of at least one digital channel: Shopify or Amazon, ideally both * Fluency in ...
House of Atlas is built on elevated fragrance and high-performance formulations, and is currently ... Direct ownership of at least one digital channel: Shopify or Amazon, ideally both * Fluency in ...
CADD Manager/Senior Designer
Plymouth Meeting, PA · On-site
$100K - $107K/yr
Atlas is a nationwide leader in civil engineering, materials testing and geotechnical consulting ... digital delivery (model data management) experience. 4. Comprehensive understanding of all ...
CADD Manager/Senior Designer
Plymouth Meeting, PA · On-site
$100K - $107K/yr
Atlas is a nationwide leader in civil engineering, materials testing and geotechnical consulting ... digital delivery (model data management) experience. 4. Comprehensive understanding of all ...
Marketing Intern (Fall 2026 - Fall 2027)
Evansville, IN · On-site
$18/hr
Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of Atlas brand. * Proofread and edit various marketing documents for print and digital delivery ...
Marketing Intern (Fall 2026 - Fall 2027)
Evansville, IN · On-site
$18/hr
Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of Atlas brand. * Proofread and edit various marketing documents for print and digital delivery ...
Chief of Staff
New York, NY · On-site
$120K - $150K/yr
Atlas is changing that. We're leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses.
Chief of Staff
New York, NY · On-site
$120K - $150K/yr
Atlas is changing that. We're leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses.
Marketing Intern (Fall 2026 - Fall 2027)
Evansville, IN · On-site
$18/hr
Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of Atlas brand. * Proofread and edit various marketing documents for print and digital delivery ...
Marketing Intern (Fall 2026 - Fall 2027)
Evansville, IN · On-site
$18/hr
Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of Atlas brand. * Proofread and edit various marketing documents for print and digital delivery ...
Marketing Intern (Fall 2026 - Fall 2027)
Evansville, IN · On-site
$18/hr
Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of Atlas brand. * Proofread and edit various marketing documents for print and digital delivery ...
Marketing Intern (Fall 2026 - Fall 2027)
Evansville, IN · On-site
$18/hr
Manage agent/affiliate information and Directory Listings for search engine optimization (SEO) of Atlas brand. * Proofread and edit various marketing documents for print and digital delivery ...
Growth Lead, House of Atlas
New York, NY · On-site
$110K - $140K/yr
House of Atlas is built on elevated fragrance and high-performance formulations, and is currently ... Direct ownership of at least one digital channel: Shopify or Amazon, ideally both * Fluency in ...
Quick apply
Growth Lead, House of Atlas
New York, NY · On-site
$110K - $140K/yr
House of Atlas is built on elevated fragrance and high-performance formulations, and is currently ... Direct ownership of at least one digital channel: Shopify or Amazon, ideally both * Fluency in ...
About the Team Atlas is the founding engineering team responsible for the Maps mandate at Verkada ... Our mission is to transform the physical world into a high-performance, interactive digital twin.
About the Team Atlas is the founding engineering team responsible for the Maps mandate at Verkada ... Our mission is to transform the physical world into a high-performance, interactive digital twin.
Growth Lead, House of Atlas
New York, NY · On-site
House of Atlas is a men's grooming brand operating as a standalone business within Athena Club ... Direct ownership of at least one digital channel: Shopify or Amazon, ideally both * Fluency in ...
Growth Lead, House of Atlas
New York, NY · On-site
House of Atlas is a men's grooming brand operating as a standalone business within Athena Club ... Direct ownership of at least one digital channel: Shopify or Amazon, ideally both * Fluency in ...
Associate, Strategic Finance
New York, NY · On-site
$80K - $100K/yr
Atlas is changing that. We're leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses.
Associate, Strategic Finance
New York, NY · On-site
$80K - $100K/yr
Atlas is changing that. We're leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses.
Atlas Digital information
See salary details
$16.35 - $22.88
20% of jobs
$24.98 is the 25th percentile. Wages below this are outliers.
$22.88 - $29.41
15% of jobs
$29.41 - $35.95
5% of jobs
$35.95 - $42.48
5% of jobs
The median wage is $46.84 / hr.
$42.48 - $49.02
6% of jobs
$49.02 - $55.55
14% of jobs
$59.25 is the 75th percentile. Wages above this are outliers.
$55.55 - $62.08
16% of jobs
$62.08 - $68.62
3% of jobs
$68.62 - $75.15
10% of jobs
$75.15 - $81.69
3% of jobs
$81.69 - $88.22
2% of jobs
$16
$47
$88
How much do atlas digital jobs pay per hour?
What are the key skills and qualifications needed to thrive as an Atlas Digital specialist, and why are they important?
How does the Atlas Digital team typically collaborate with other departments to deliver digital solutions?
What is an Atlas Digital?
What is the difference between Atlas Digital vs Digital Marketing Specialist?
| Aspect | Atlas Digital | Digital Marketing Specialist |
|---|---|---|
| Required Credentials | Relevant marketing certifications, degree in marketing or related field | Same as Atlas Digital, often includes certifications like Google Ads or HubSpot |
| Work Environment | Agency or corporate marketing teams, digital platforms | Marketing agencies, corporate marketing departments |
| Industry Usage | Used across various industries for digital campaigns | Commonly employed in marketing and advertising sectors |
Atlas Digital and Digital Marketing Specialist roles share similar credentials, work environments, and industry usage. The main difference lies in Atlas Digital often referring to a specific company or platform, while Digital Marketing Specialist is a broader job title used across many organizations. Both roles focus on digital campaigns, content creation, and online strategy execution.

Yum! Brands rating
3.9
Based on 8 frontline employees who took The Breakroom Quiz
Job description
About the Role & Atlas:
Atlas is KFC's global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the core UX/UI feels familiar and intuitive regardless of where customers engage with KFC.
Atlas is built on a principle of global UX/UI standardization, while enabling markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively and only where required, ensuring the core experience remains consistent while supporting local relevance.
This role plays a critical part in validating that the global experience performs consistently, while ensuring local configurations are clear, usable, and effective for customers in each market.
The CRO & UX Researcher will drive optimization and continuous improvement of KFC's Atlas web and mobile app experience, while helping establish and scale UX research capabilities within the Global Brand Experience team.
This role combines qualitative user research with data-informed insights, partnering closely with Analytics to uncover behavioral patterns, identify friction, and inform experimentation strategies that improve conversion, transactions, and customer retention.
A key focus of this role is conducting usability testing in both existing and upcoming markets to ensure Atlas delivers a high-quality, locally relevant customer experience as it scales globally.
Scope & Impact:
- Improves conversion, transactions, engagement, and retention across Atlas digital journeys
- Enables successful market launches through in-market usability testing
- Establishes a scalable approach to combining qualitative and quantitative insights
- Builds foundational UX research and CRO capabilities within the Brand Experience team
- Influences product roadmap and experience strategy through data-driven insights
- Drives a culture of continuous optimization and test-and-learn experimentation
- 4-6+ years of experience in UX research, CRO, or digital product optimization
- Strong expertise in qualitative research methods (usability testing, interviews)
- Experience supporting CRO and experimentation efforts
- Ability to work with and interpret quantitative data in partnership with Analytics
- Familiarity with analytics tools (GA, Adobe, FullStory) and experimentation platforms
- Experience researching web and mobile applications
- Experience working across multiple markets or global products
- Familiarity with accessibility evaluation and inclusiveresearch practices.
- Strong verbal and written communication skills with the ability to present findings to mixed audiences.
- Experience with research tools (e.g., UserTesting, UserZoom, Figma for prototypes) is a plus
Salary Range: 109,000 - 142,900 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
- 4-6+ years of experience in UX research, CRO, or digital product optimization
- Strong expertise in qualitative research methods (usability testing, interviews)
- Experience supporting CRO and experimentation efforts
- Ability to work with and interpret quantitative data in partnership with Analytics
- Familiarity with analytics tools (GA, Adobe, FullStory) and experimentation platforms
- Experience researching web and mobile applications
- Experience working across multiple markets or global products
- Familiarity with accessibility evaluation and inclusiveresearch practices.
- Strong verbal and written communication skills with the ability to present findings to mixed audiences.
- Experience with research tools (e.g., UserTesting, UserZoom, Figma for prototypes) is a plus
Conversion Rate Optimization (CRO)
- Identify friction points and drop-offs across key journeys (browse cart checkout)
- Develop and prioritize optimization hypotheses grounded in user research and supported by data
- Partner with Product, Design, and Analytics to design and evaluate A/B and multivariate tests
- Interpret experiment results in collaboration with Analytics to inform next steps
- Continuously improve transaction completion and experience efficiency
UX Research for Atlas (Web & App)
- Conduct usability testing on live experiences and prototypes for Atlas web and mobile apps
- Evaluate key journeys including menu discovery, ordering, checkout, and account flows
- Use qualitative methods to understand user motivations, pain points, and behaviors
- Perform heuristic evaluations and rapid testing to support fast product iteration
Global Market Usability Testing (Critical Focus)
- Plan and conduct usability testing for the Atlas customer experience in upcoming and newly launched markets
- Validate that experiences meet local user expectations, behaviors, and cultural norms
- Identify market-specific usability issues prior to launch and recommend improvements
- Partner with regional teams or vendors to execute in-market and remote studies
- Ensure insights directly inform localization and go-to-market readiness
Data Partnership & Behavioral Insight
- Partner closely with Data & Analytics teams to analyze funnels, drop-offs, and performance trends
- Leverage quantitative insights (conversion rates, engagement metrics, retention data) to inform research focus areas
- Collaborate to define and track key experience metrics across markets
- Validate and enrich data findings with qualitative research to explain why behaviors occur
Prototype & Concept Testing
- Test early-stage concepts and prototypes to inform product direction before development
- Validate new features across priority global and emerging markets
- Provide actionable feedback to improve usability, clarity, and conversion potential
Competitive & Comparative Research
- Conduct competitive benchmarking and experience audits across QSR and digital ordering platforms
- Analyze competitor journeys, features, and conversion strategies
- Translate insights into clear opportunities for Atlas optimization and differentiation
Research & Optimization Capability Building (Global)
- Help establish a scalable approach to combining qualitative research with quantitative data (via Analytics partnership)
- Contribute to defining key conversion, behavioral, and retention metrics for Atlas
- Build repeatable frameworks to:
- Identify issues through data (with Analytics)
- Diagnose root causes through research
- Inform experiments and validate outcomes
- Develop toolkits, templates, and playbooks for usability testing and experimentation
- Contribute to a centralized insight repository to enable global knowledge sharing
Insight Synthesis & Communication
- Synthesize qualitative insights and quantitative inputs into clear, actionable recommendations
- Communicate findings that influence product, design, and business decisions
- Tell a cohesive story connecting user behavior, experience gaps, and business impact
What Yum! Brands employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Yum! Brands
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
1,001 - 5,000 Employees
Headquarters location
Louisville, KY, US
Year founded
1997