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Athletic Communications Assistant Jobs in Raleigh, NC

Posting Information Department Ath Administration - 270100 Career Area Athletics Posting Open Date ... Excellent communication skills with the ability to interact respectfully with all individuals ...

Assistant Swim Coach Location: Asheville High School Contact: Sonita.Warren-Dixon@acsgmail.net Job ... athletes' techniques. * Strong leadership, communication, and motivational skills. * Ability to ...

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Athletic Communications Assistant information

See Raleigh, NC salary details

$18.9K

$47.6K

$68.9K

How much do athletic communications assistant jobs pay per year?

As of Aug 21, 2026, the average yearly pay for athletic communications assistant in Raleigh, NC is $47,642.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,300.00 and $53,900.00 per year, depending on experience, location, and employer.

What is an athletic communications assistant?

Athletic Communications Assistants are professionals who support the promotion and media relations efforts of a sports organization, typically within a college or university athletic department. They help manage press releases, maintain statistics, update websites and social media, and assist with game-day operations such as coordinating media coverage and preparing materials for journalists. Their work ensures that athletic programs receive positive and accurate coverage, and they often serve as a liaison between coaches, athletes, and the media. This role is vital in maintaining the public image and visibility of sports teams.

How does an athletic communications assistant typically collaborate with coaches and student-athletes to promote sports programs?

As an Athletic Communications Assistant, you’ll frequently work closely with coaches and student-athletes to gather insights, stories, and key information for press releases, social media, and game-day coverage. Building strong professional relationships is essential, as you’ll often coordinate interviews, manage media requests, and ensure accurate representation of teams and individuals. This collaborative environment requires excellent communication skills, adaptability, and a proactive approach to highlighting the achievements and narratives that best represent your institution’s athletic programs.

What are the key skills and qualifications needed to thrive as an athletic communications assistant, and why are they important?

To thrive as an Athletic Communications Assistant, you need strong writing, editing, and organizational skills, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems, social media platforms, Adobe Creative Suite, and basic photography or video editing is typically required. Excellent interpersonal communication, attention to detail, and the ability to work well under pressure help individuals stand out in this fast-paced environment. These skills are vital for effectively promoting athletic programs, ensuring accurate media coverage, and maintaining a positive public image.

What is the difference between Athletic Communications Assistant vs Athletic Media Relations Coordinator?

AspectAthletic Communications AssistantAthletic Media Relations Coordinator
CredentialsBachelor's degree in communications, sports management, or related fieldSimilar educational background, often with additional experience
Work EnvironmentCollege or university athletic departments, sports teamsColleges, professional sports teams, or athletic organizations
Job FocusAssisting with media content, press releases, social media, game day coverageManaging media relations, coordinating press conferences, media outreach
Common UsageEntry-level support role in athletic communicationsMid-level role focusing on media strategy and relations

While both roles involve media and communication tasks within athletic organizations, the Athletic Communications Assistant primarily supports media content creation and social media, whereas the Athletic Media Relations Coordinator handles media outreach and relations strategy. The assistant role is often entry-level, with the coordinator position requiring more experience and responsibility.

What are the most commonly searched types of Athletic Communications jobs in Raleigh, NC?

The most popular types of Athletic Communications jobs in Raleigh, NC are:

What are popular job titles related to Athletic Communications Assistant jobs in Raleigh, NC?

For Athletic Communications Assistant jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Athletic Communications Assistant jobs in Raleigh, NC look for?

The top searched job categories for Athletic Communications Assistant jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Athletic Communications Assistant jobs?

Cities near Raleigh, NC with the most Athletic Communications Assistant job openings:

FT Staff: Athletics Director

Shaw University

Raleigh, NC • On-site

Full-time

Re-posted 19 days ago


Job description

Are you adept at motivating coaches in achieving championship quality teams? If so, Shaw University wants you!  Shaw University is looking for its next championship-quality Athletics Director. Reporting to the Office of the President, The Athletic Director: (1) provides visionary leadership, strategic planning and policy development for the athletics program; (2) maintains an athletics program that is committed to the university’s mission and strategic priorities; (3) works with Institutional Advancement to raise funds for the athletic department; (4) administers the overall athletic budget; (5) recruits and manages the coaching staff; and (5) ensure compliance with all university, national association and conference policies, rules, and regulations. The director also collaborates with student administrative offices and Admissions on the recruitment and retention of student-athletes and with University Affairs and the media on publicity and reporting of athletic events and results. Frequent nights and weekend work and in-season travel required.

Essential Job Functions:

  • Selects and retains qualified subordinate personnel to ensure the provision of quality-efficient
    external/internal customer satisfaction through ongoing support, training, supervision, coaching,
    counseling, and performance review.
  • Administers and directly oversees the financial operations of the athletic department. Formulates budget guidelines, approves budget appropriations for each area of sports and monitors compliance with the budget as approved by the University Board.
  • Coordinating with Institutional Advancement, responsible for the development of a comprehensive fundraising plan incorporating both operational and capital fundraising initiatives. Develops and implements strategies for promoting annual giving, gifts, and special gifts in coordination; maintain a prospect list of all potential donors; identifies and cultivates donors of major gifts; organizes, coordinates and oversees fundraising activities in support of individual sports and departmental objectives (e.g., banquets and other social days).
  • Assists the Faculty Athletic Representative (FAR) in investigating all cases where a violation has or may have occurred. Consults with the FAR for interpretation of applicable rules and clarifies conflicts of opinion with the President of the University.
  • Serves as the primary spokesperson for the Department, promoting the philosophy of the intercollegiate athletics program with faculty, staff, students, alumni, sports media, and the general public during public relations opportunities.
  • Provides supervision and control over the marketing and promotions functions.
  • Approves requests for athletic scholarship awards.
  • Coordinates activities/communication within the CIAA conference and NCAA.
  • Helps coaches in the arranging of athletic schedules, then approves athletic schedules and presents them to the Events Committee for publicity and institutional coordination.
  • Oversees the design of an organizational structure adequate for achieving the Athletic Department’s
    goals and objectives.
  • Work with the University’s Title IX officer and Associate Director of Athletics for Compliance to ensure compliance with Title IX guidelines
  • Assist or advises coaches with problems specifically related to the implementation of their sport.
  • Creates and maintains good public relations with prospective Student-Athletes, parents, spectators, news
    media, sales representatives, financial donors, persons from opposing schools, local churches and the
  • Establishes various policies for operational procedures in conjunction with the leadership team.
  • Supervising grant-in-aid distribution for all sports and supervising process of initial and annual
    renewal/non-renewal of athletic grants-in-aid.
  • Attends national, regional and conference meetings, as the spokesperson for the athletic program.
  • Other duties as assigned. Note: This job description is not intended to provide all duties that may be required of the position, as other duties may be required of this position.
Supervisory Responsibilities

Directly supervises employees, including the Associate Athletic Director for Compliance/SWA, and All Active Coaching Staff; carries out supervisory responsibilities by following the organization's policies and applicable laws. Responsibilities include interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Minimum Job Qualifications:
  • Bachelor’s degree from an accredited institution of higher learning required; Master’s preferred.
  • Ten years demonstrated extensive and successful experience in Athletics, higher education
    administration and management.
  • Five years of successful supervisory/management experience, preferably in higher education
  • Demonstrated experience is the accreditation standards in higher education.
  • Demonstrated fundraising & development for both operational & capital needs.
  • Budget management.
  • Visionary and forward-thinking problem-solver.
  • High business and personal ethical standards.
  • Demonstrated calm; thoughtful under pressure.
  • Legally operate an automobile in the State of North Carolina.

Other Competencies

Must have a philosophy that is consistent with the Mission, Vision, and Core Values of the organization.  Vision, commitment, and experience in achieving goals and pursuing excellence are critical.  Strong oral and written presentation skills.  Excellent organizational skills.  Ability to work well independently and as a member of a team.  Ability to manage multiple projects simultaneously. Must have a valid driver’s license with the ability to pass a Motor Vehicle Records check. Must be able to read, write, and speak fluently in English.

Physical Demands
Ability to sit or stand for up to 8 hours/day. Some lifting (up to 25 pounds occasionally), bending, and carrying.
Specific vision abilities include the ability to use close vision. The employee is regularly required to talk and
hear, and to use hands and fingers to handle or feel.