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At&T Marketing Manager Jobs (NOW HIRING)

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Lead Product Marketing

Dallas, TX · On-site

$143K - $215K/yr

About the Marketing & Growth Organization The Marketing & Growth Organization is AT&T's marketing ... As a Lead Product Marketing Manager, you will lead the full 360 marketing execution for enhanced ...

... position T. Rowe Price products and insights. Centralize the creation of retirement marketing ... Experience in marketing, preferably within Asset Management, US Wealth, or the financial industry ...

We graduate at an 80%+ first-time pass rate because we take the work personally. Behind every one ... We're looking for someone who doesn't wait to be told what to do--you bring ideas, solve problems ...

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At T Marketing Manager information

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$33K

$83.5K

$145.5K

How much do at&t marketing manager jobs pay per year?

As of Jul 19, 2026, the average yearly pay for at&t marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an AT&T Marketing Manager, and why are they important?

To thrive as an AT&T Marketing Manager, you need a solid background in marketing strategy, data analysis, and campaign management, typically supported by a bachelor’s degree in marketing or business. Familiarity with digital marketing platforms, CRM systems like Salesforce, and analytics tools such as Google Analytics is highly valuable. Strong leadership, creativity, and communication skills help drive team performance and innovative solutions. These competencies are crucial for developing impactful marketing initiatives that align with AT&T’s business goals and resonate with target audiences.

How much does AT&T marketing Excellence Program pay?

The AT&T Marketing Excellence Program is a professional development initiative rather than a paid position. Participants may receive stipends or benefits depending on the program structure, but specific salary information is not typically disclosed. Compensation for marketing roles at AT&T varies based on experience, location, and job level.

What are some common challenges AT&T Marketing Managers face when launching new campaigns in a highly competitive telecom market?

AT&T Marketing Managers often encounter challenges such as differentiating their campaigns in a saturated market, adapting messaging to rapidly changing consumer expectations, and aligning cross-functional teams to ensure consistent brand communication. Additionally, they must stay agile in response to competitor moves and technological advances, while effectively analyzing campaign performance data to optimize strategies. Success in this role requires strong collaboration with product, sales, and analytics teams, as well as a proactive approach to problem-solving and innovation.

Is a marketing manager a high paying job?

A marketing manager position typically offers a high salary compared to many other roles, with compensation varying based on experience, industry, and location. In large companies or competitive markets, salaries can be significantly higher, especially for those with strong strategic skills and leadership experience.

Does AT&T work with marketing agencies?

As a marketing manager at AT&T, collaboration with external marketing agencies is common to support advertising campaigns, branding, and digital marketing efforts. These partnerships help expand reach and leverage specialized expertise, often involving contract negotiations and project management skills.

Is it hard to get a job at AT&T?

Securing a marketing manager position at AT&T typically requires relevant experience, strong communication skills, and a solid understanding of marketing strategies. The application process can be competitive, often involving multiple interview rounds and assessments. Candidates with a background in telecommunications or related fields may have an advantage.

What does an AT&T Marketing Manager do?

An AT&T Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies to promote AT&T’s products and services. They analyze market trends, identify target audiences, and coordinate advertising campaigns across various channels, such as digital, print, and social media. Additionally, they work closely with sales, product, and creative teams to ensure that marketing initiatives align with business goals and brand messaging. Their role is crucial in driving customer engagement, brand awareness, and revenue growth for AT&T.

What is the difference between At&T Marketing Manager vs At&T Marketing Specialist?

AspectAt&T Marketing ManagerAt&T Marketing Specialist
CredentialsBachelor's degree in Marketing or related field; often requires experience in managementBachelor's degree in Marketing, Communications, or related field; entry to mid-level experience
Work EnvironmentOversees teams, develops strategies, manages campaignsExecutes marketing campaigns, supports project teams, analyzes market data
Employer & Industry UsageUsed across corporate marketing departments, telecom industryCommon in marketing departments within telecom companies like At&T

The At&T Marketing Manager focuses on strategic planning, team leadership, and campaign management, while the At&T Marketing Specialist handles campaign execution and support tasks. Both roles require marketing knowledge and industry experience, but the manager role involves more oversight and strategic responsibilities.

More about At T Marketing Manager jobs
What are the most commonly searched types of At&T Marketing jobs? The most popular types of At&T Marketing jobs are:
Infographic showing various At&T Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Lead Marketing Management -- Marketing Transformation & Operations

Lead Marketing Management -- Marketing Transformation & Operations

AT&T

Dallas, TX

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago


AT&T rating

7.3

Company rating: 7.3 out of 10

Based on 724 frontline employees who took The Breakroom Quiz

44th of 82 rated telecommunications companies


Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Lead Marketing Manager - Marketing Transformation & Operations

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.

About AT&T

At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to aconnect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About this role

To win in a connected, alwayson marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprisewide marketing operating models that enable marketers to plan, execute, and optimize work effectively-regardless of channel, team, or business unit.

The Lead Marketing Manager - Marketing Operations serves as a steward of how marketing work gets done. The role drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models that help teams work smarter, faster, and with greater impact.

The ideal candidate would be considered a subject matter expert in marketing fundamentals and have experience in driving change through strategic process implementation. They should be grounded in data driven decision making, marketing resource management implementation strategy and continuous improvement and process optimization.

Key Responsibilities

Marketing Process development and integration

  • Define and maintain endtoend marketing operating frameworks that span planning, intake, execution, optimization, and measurement

  • Translate Marketing & Growth playbooks and the Marketing Charter into practical, scalable processes

  • Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered

  • Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency

  • Continuously assess and evolve ways of working to keep pace with business needs and market dynamics

Tool Enablement

Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront)

  • Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences

  • Drive adoption of tools by anchoring them in clear process value and marketer outcomes

  • Identify opportunities where tooling can further reinforce consistency, visibility, and efficiency

Leadership & Stakeholder Engagement :

  • Influence without authority across diverse marketing teams and enterprise partners

  • Build strong relationships to drive alignment, adoption, and sustained behavior change

  • Communicate progress, impact, and insights to senior leadership with executive presence

  • Act as a change leader, balancing pragmatism with longterm operational maturity

Expertise:

  • Minimum of 3-5 years of experience in data management, preferably within a marketing environment.

  • Proven experience standardizing and scaling marketing processes in large, complex organizations

  • Deep understanding of marketing operating models and value chains

  • Demonstrated ability to enable teams through process clarity, governance, and change management

  • Strong data literacy with the ability to translate operational metrics into decisions

  • Experience using MRM and workflow tools as enablers of process, not as the strategy itself

Personal Disposition:

  • Strong decision making, influencing/consensus building and analytical skills

  • Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.

  • Ability to innovate and drive a culture of continuous learning and improvement.

  • Change agent and pragmatist; able to drive positive cultural change at AT&T

  • Executive presence to inspire confidence with internal and external constituents

  • Collaborative; willing to roll up their sleeves with the team

  • Detail oriented but able to understand and drive strategic visions.

  • Proactive and diligent about workflow, priorities and action items

  • Ability to assess risk and priorities to ensure strategic objectives are met.

  • Strong communication and presentation skills.

  • Confidence in presentations to senior leadership.

  • Strong thought leadership, interpersonal and communication skills

Education & Experience:

  • Bachelor's degree in Marketing, Business Administration, Organizational Development, or a related field is typical.

  • Master's degree preferred.

  • Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field.

Our Lead Marketing Management -- Marketing Transformation & Operations earns between$143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone

Call to action

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.


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