Associate Remote Marketing Operations Jobs in California

Primary Skills: Lifecycle Marketing-Expert, CRM Marketing Automation -Expert, Customer Segmentation & Personalization-Expert, Marketing Analytics -Advanced, Cross-Functional Program Management-Advanced,
Contract: W2
Location: Mountain View, San Francisco, Los Angeles, San Diego, CA (#Remote)
Duration: 18 months
Pay Range:$65-$70 Per Hour
#LP
Job Summary:
We are seeking an experienced Lifecycle Marketing Manager to join the QuickBooks Ecosystem Lifecycle Marketing team. This role will be responsible for developing and executing data-driven, omnichannel lifecycle marketing campaigns that drive customer adoption, engagement, retention, and revenue growth for QuickBooks Small Business customers. The ideal candidate will have deep expertise in lifecycle marketing, CRM platforms, customer segmentation, marketing automation, experimentation, and cross-functional program leadership while working in a fast-paced, ambiguous environment.
Job Requirements:
Develop and execute end-to-end lifecycle marketing campaigns across email, SMS, push notifications, in-product messaging, and landing pages.
Build advanced customer segmentation strategies using behavioral data, cohorts, engagement signals, and AI/ML-driven intent models.
Partner with Product Marketing, GTM, Analytics, Finance, Engineering, Marketing Operations, Data Science, Creative, and Legal teams to deliver impactful marketing initiatives.
Drive customer acquisition, onboarding, product adoption, attach, upgrade, trial conversion, and retention strategies.
Design and execute A/B tests and optimization experiments to improve campaign performance and customer engagement.
Measure campaign success using KPIs including revenue, ROI, customer retention, conversion rates, and customer lifetime value.
Collaborate with Data Science teams to improve predictive models for churn, onboarding, feature adoption, upsell, downgrade propensity, and retention.
Deploy AI/ML-powered customer journeys using Eloqua, Braze, and proprietary in-product discovery tools.
Build detailed project plans including campaign development, QA, legal review, deployment, and post-launch reporting.
Create creative briefs and manage creative development with designers, copywriters, and developers.
Document campaign requirements and partner with Marketing Operations for successful execution.
Independently manage multiple complex projects while navigating ambiguity and shifting priorities.
Perform hands-on campaign execution including copywriting, journey mapping, workflow configuration, and quality assurance.
Must Have Skills:
7+ years of Lifecycle Marketing, CRM Marketing, or Customer Engagement experience.
Expert experience building omnichannel campaigns across Email, SMS, Push Notifications, In-App Messaging, and Landing Pages.
Strong expertise with Eloqua, Braze, or similar marketing automation platforms.
Experience with customer segmentation, behavioral targeting, personalization, and customer journey orchestration.
Strong analytical skills with experience measuring campaign performance, retention, ROI, conversion, and customer growth metrics.
Hands-on experience with A/B testing, experimentation frameworks, and campaign optimization.
Experience partnering with Product, Engineering, Analytics, Data Science, Marketing Operations, Creative, and Legal teams.
Experience leveraging AI/ML models for personalization, predictive marketing, churn prediction, and customer lifecycle optimization.
Strong project management skills with the ability to independently manage multiple initiatives.
Excellent written communication, creative brief development, and stakeholder management skills.
Industry Experience:
This role requires experience in Lifecycle Marketing, CRM Marketing, or Growth Marketing, preferably within SaaS, FinTech, Consumer Technology, B2B Software, Subscription Services, eCommerce, or Digital Products, where customer acquisition, onboarding, engagement, retention, and revenue optimization are key business priorities.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!
Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!