Company Description
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.ย
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.ย
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.ย
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.ย ย
Curious -ย A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.ย ย
Open -ย We value diverse perspectives and new ways of working.ย
Driven -ย We are ambitious, rigorous,ย self-disciplined, and resilient in our pursuit of excellence.ย ย
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.ย
Let's shape the future together.ย
Job Description
The Director of Branded Content Partnerships will create room to collaborate amongst internal teams, external partners, and client collaborators to carryout best-in-class campaigns for a high-profile account. Additionally, the Director will draw on their experience with Branded Media Content, Content Strategy, and the Media/Vendor sector to develop and strengthen top Branded Media Content partnerships. They will also identify the most suitable investment options.ย ย ย
Must haves include at least 9+ years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within both branded content and digital media, along with be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with our brands' target audience. ย
This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation, and excellence.ย
Responsibilities
- Valuate and monetize Branded Media Content offerings across agency and clients
- Lead pricing and licensing negotiations with media partners for Branded Content programs
- Helps define the business and brand opportunity for Content programing in client media ecosystems
- Creates Partnership strategy with client, planning and investment teams to ensure cohesiveness with larger brand/media plans
- Identify, evaluate, and negotiate large-scale partnerships, sponsorships, and licensing rights opportunities across sports properties
- Participate and help lead client brainstorms, guiding ideation with proper strategic insights
- Collaborate on partner facing brief materialsย
- In partnership with client and Investment teams, brief selected media partners
- Adds critical insight to partnerships and leads media partner client recommendations
- Collaborate with Product Placement agency to extend below the line placements into branded content.
- Provides client service oversight throughout the process
- Help to create internal and external facing timelines for all phases of content project development
- Integrates with the media team to create distribution and optimization strategy
- Collaborate with Analytics team to develop measurement strategy for partnerships, focusing on brand KPIs
- Help develop and enforce departmental protocols and procedures
- Manage day-to-day team through all aspects of the planning and campaign execution cycle
- Maintain strong relationships with internal and external client teams, providing thought-leadership and insight for all larger portfolio wide projects (ex. Upfronts)
- Manage Associate Director, Supervisor, and Associate level work ensuring all timelines are being met, IOs are correctly completed, and ad serving/trafficking needs are met for content campaigns
- Oversee budgets, in tandem with Investment teams
Qualifications
- 9+ years of media experience, including experience within a Branded Content role
- Experience in sports partnerships
- Previous management experience
- Ability to strategically plan and complete campaigns to align with clients' goals and critical metricsย ย
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying Branded Content opportunities with media partners, presenting them to clients, and accomplishingย ย
- Experience monitoring and recommending improvements to the entire Branded Content planning and execution process
- Ensuring people are adopting the best-in-class tools, techniques, and systems to deliver effective processes
- Excellent communication (written and verbal along with visual storytelling), diplomacy, relationship building and decision-making skills with the ability to think creatively
Additional Information
Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.ย
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.ย Our benefits package includes medical coverage, dental, vision, disability, 401K, ย as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $129,485.00 - $207,324.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/22/2026.
All your information will be kept confidential according to EEO guidelines.
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ย Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026.Employment Type: FULL_TIME