Associate Channel Manager Jobs in Ohio (NOW HIRING)

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand - you become part of Gingham Nation, where people are at the center of everything we do.

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The AVP, Loyalty & CRM owns one of the most valuable assets in specialty retail: a loyalty program with 40M+ members and the consumer data engine behind it. This leader is accountable for converting that asset into measurable growth — more active members, more frequent purchases, higher lifetime value, and a consumer file that gets healthier every quarter.

This role is central to our consumer-first formula. Where merchandising decides what we sell, this leader decides how we build relationships — using consumer data, segmentation, and lifecycle orchestration to make every owned-channel touchpoint (email, SMS, push, in-app, direct mail) feel personal, relevant, and worth the consumer’s attention. The mandate is simple: know the consumer better than anyone, act on that knowledge faster than anyone, and prove the impact with rigor.

This is a P&L-minded role, not a channel-management role. The right leader thinks like a general manager of the consumer file — balancing member acquisition cost against lifetime value, promotional investment against margin, and program richness against profitability.

Responsibilities

• Define the enterprise Loyalty and CRM vision, multi-year roadmap, and investment strategy — with explicit business cases tied to retention, lifetime value expansion, and profitable revenue growth.
• Own the Loyalty and CRM P&L view: set goals, define the metrics that matter (active members, spend per member, retention rate, reactivation rate, incremental demand, program cost rate), and hold the function accountable to them.
• Bring consumer insights, program analytics, and competitive intelligence to enterprise planning — shaping where the company invests, not just how marketing implements.

• Lead the ongoing evolution of the My Bath & Body Works Loyalty Program so it remains a strategic driver of differentiation, consumer value, and profitable growth — not a discount mechanism. Stand-up and intelligently integrate a private label credit card program that is accretive to both the consumer / Member and the business.
• Design the value exchange deliberately: benefits architecture, earn-and-burn economics, recognition and status, member-exclusive experiences, and the offer strategy that balances engagement with margin.
• Benchmark relentlessly against best-in-class retail loyalty and bring the strongest ideas home — adapted to our consumer, our economics, and our brand.

• Own the consumer lifecycle end to end: acquisition, onboarding, engagement, retention, reactivation, and advocacy — with defined journeys, triggers, and success metrics at each stage.
• Run owned channels (email, SMS, push, in-app, direct mail) as a portfolio: contact strategy, cadence governance, deliverability, and channel-level ROI, optimized for long-term file health over short-term sends.
• Build segmentation and personalization strategies grounded in behavioral data — moving the organization from broad audiences to addressable, database-taggable segments that creative, media, and merchandising can act on.

• Champion measurement rigor: incrementality testing, holdout design, and attribution standards that isolate true CRM contribution from baseline demand.
• Translate complex performance data into clear, decision-ready recommendations for senior leadership — what’s working, what isn’t, and where to shift investment.
• Partner with Technology and Data Science to advance the MarTech stack (CDP, orchestration, automation, decisioning) in service of personalization at scale — prioritizing capabilities by business impact, not novelty.

• Partner across Marketing, Technology, Product, Finance, Merchandising, Digital, and Store Operations to embed consumer-first thinking in the end-to-end experience — in-store and online.
• Align cross-functional leaders around a shared consumer agenda, influencing without authority in a highly matrixed environment.
• Lead and integrate a multi-disciplinary team spanning loyalty strategy, audience and data orchestration, and owned channel execution — clarifying accountability, building one operating rhythm, and connecting strategy to execution without handoff loss.
• Fill open roles with top talent, develop and retain the team, and raise capability across the function — creating a culture where rigor and creativity coexist.