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Assistant Product Marketing Manager Jobs (NOW HIRING)

ActivTrak

Product Marketing Manager

Austin, TX · On-site +1

$152K/yr

As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing ... * Assist with the execution of marketing campaigns * Own the competitive intelligence program ...

Machinify

Product Marketing Manager

$157K/yr

About the Opportunity We are seeking a motivated and hands-on Product Marketing Manager to support ... Key Responsibilities & Skillsets Messaging & Positioning (Support & Execution) * Assist in ...

Backblaze External Website

Product Marketing Manager

$157K/yr

The Product Marketing Manager, Platform will own how we position and sell B2 Cloud Storage to business buyers. This is a high-ownership, strategic role on a small, focused team. You will be ...

Procare HR

Product Marketing Manager

Minnetonka, MN · Remote

$157K/yr

Start a new career as a Product Marketing Manager with Procare HR! At Procare HR, we're on a mission to transform workforce outcomes for care providers through our industry-focused HR services model.

Best Buy

Product Marketing Manager

Manhattan, NY

$169K/yr

As a Product Marketing Manager, you'll bring Best Buy Ads' advertising solutions to life by translating product capabilities into compelling, client-ready stories for our growing business. You'll ...

Serval Inc

Product Marketing Manager

San Francisco, CA · On-site

$160K - $195K/yr

Serval is hiring a Product Marketing Manager to build and scale our sales enablement engine. Unlike traditional PMM roles that focus on blogs and webpages, this role sits directly on the critical ...

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Milwaukee, WI

$151K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

Ride Aventon

Product Marketing Manager

Brea, CA

$95K - $125K/yr

This is one of the most exciting roles at Aventon Position Summary As a Product Marketing Manager ... Lead or assist with product demonstrations across digital and in-person channels. Continuous ...

Ride Aventon

Product Marketing Manager

Brea, CA · On-site

$159K/yr

This is one of the most exciting roles at Aventon Position Summary As a Product Marketing Manager ... Lead or assist with product demonstrations across digital and in-person channels. Continuous ...

ULINE

Product Marketing Manager

Kenosha, WI · On-site

$150K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

Adecco

Product Marketing Manager II

Manhattan, NY · On-site +1

$107.02/hr

If Product Marketing Manager II sounds like something you would be interested in, and you meet the qualifications listed below, apply now! Responsibilities for Product Marketing Manager II include ...

Ride Aventon

Product Marketing Manager

Brea, CA · On-site

$95K - $125K/yr

This is one of the most exciting roles at Aventon Position Summary As a Product Marketing Manager ... Lead or assist with product demonstrations across digital and in-person channels. Continuous ...

Elkay

Product Marketing Manager

Milwaukee, WI · On-site

$151K/yr

Milwaukee, WI Full time REQ-020011 Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast ...

DataVisor

Product Marketing Manager

Mountain View, CA · On-site

$120K - $160K/yr

Role Summary DataVisor is looking for a hands-on Product Marketing Manager to help translate our products, technology, and AI strategy into clear, differentiated market narratives and high-quality ...

Health Catalyst

Product Marketing Manager

$157K/yr

Engagement: attract, develop and retain world-class team members by being a best place to work Product Marketing Manager - Consumer Experience The Product Marketing Manager (PMM) owns product ...

Keeper Security

Product Marketing Manager

$157K/yr

Keeper Security is hiring a Product Marketing Manager to drive business growth and market the company's products to support its rapid expansion. This is a 100% remote position, with an opportunity to ...

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Assistant Product Marketing Manager information

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$32.5K

$191.9K

$244.5K

How much do assistant product marketing manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for assistant product marketing manager in the United States is $191,862.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $244,000.00 per year, depending on experience, location, and employer.

What does an assistant product marketing manager do?

An Assistant Product Marketing Manager supports the development and execution of marketing strategies for a company's products. They conduct market research, analyze customer needs, assist in creating promotional materials, and coordinate with sales and product teams to ensure successful product launches. Their role is critical in helping to position products in the market and driving customer engagement. They often track campaign performance and gather feedback to refine future marketing efforts.

How does an assistant product marketing manager typically collaborate with product, sales, and marketing teams?

An Assistant Product Marketing Manager plays a crucial role in bridging the gap between product development, sales, and marketing teams. They regularly coordinate with product managers to understand new features or updates, work with sales teams to develop effective sales enablement materials, and collaborate with marketing to execute go-to-market strategies. This cross-functional teamwork ensures consistent messaging and successful product launches, while also providing valuable feedback from the market back to the product team.

What are the key skills and qualifications needed to thrive as an assistant product marketing manager, and why are they important?

To thrive as an Assistant Product Marketing Manager, you need a solid understanding of marketing principles, market research, and data analysis, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM tools, marketing automation platforms, and basic analytics software such as Google Analytics is often required. Strong communication, creative problem-solving, and collaboration skills help you excel in cross-functional teams and manage multiple projects. These skills ensure that marketing campaigns are effectively executed, products are positioned competitively, and business goals are consistently met.

What is the difference between Assistant Product Marketing Manager vs Product Marketing Manager?

AspectAssistant Product Marketing ManagerProduct Marketing Manager
ResponsibilitiesSupports marketing campaigns, conducts market research, assists in product positioningLeads marketing strategies, manages product launches, oversees campaigns
Required SkillsBasic marketing knowledge, communication skills, teamworkStrategic planning, leadership, deep industry knowledge
ExperienceEntry-level or 1-2 years in marketing3+ years in product marketing or related roles
Work EnvironmentSupportive team, collaborative settingLeadership role, independent decision-making

The Assistant Product Marketing Manager typically supports the product marketing team with research and campaign tasks, requiring less experience and strategic responsibility. In contrast, the Product Marketing Manager leads marketing initiatives, manages campaigns, and makes strategic decisions. Both roles are essential in the product marketing field but differ mainly in scope and seniority.

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Assistant Product Marketing Manager jobs near you
Infographic showing various Assistant Product Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $191,862 per year, or $92.2 per hour.

Product Marketing Manager

Byron Center, MI • On-site

Hinton Transportation Investments
Trucking • 501 - 1,000 employees
Learn more about Hinton Transportation Investmentsexternal

$105K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 6 days ago

Job description

Description
Position at Hinton Transportation Investments
Job Overview
The Product Marketing Manager is responsible for driving product portfolio growth through market analysis, customer insights, product positioning, and go-to-market initiatives. This role blends product management and customer marketing responsibilities to identify market opportunities, strengthen customer value propositions, and support profitable growth across product categories and customer segments. The role partners closely with Vendor Management, Sales, Purchasing, Supply Chain, and Marketing teams to optimize product offerings, improve customer engagement, and execute product marketing strategies that align with market demand and business objectives.
Core Functions
  • Product Portfolio Strategy
    • Support development and execution of product portfolio strategies aligned with company growth objectives.
    • Identify new product opportunities, product gaps, and portfolio optimization initiatives based on customer and market needs.
    • Monitor product lifecycle performance, including product launches, growth, maturity, and retirement planning.
    • Evaluate underperforming, redundant, and obsolete products and recommend improvement actions.
    • Support development timing, launch readiness, and commercialization activities for new products and services.
  • Product Marketing and Go-to-Market Execution
    • Develop product positioning, messaging, and customer value propositions for targeted customer segments.
    • Support go-to-market planning and execution for new products, product enhancements, and service offerings.
    • Collaborate with Sales and Marketing teams to create product launch materials, campaigns, and customer-facing communications.
    • Assist with development of product-focused marketing content, sales enablement materials, and promotional strategies.
    • Ensure consistent product branding and messaging across channels and customer touchpoints.
  • Customer and Market Insights
    • Conduct customer, competitor, and market research to identify trends, opportunities, and risks.
    • Analyze customer feedback, website activity, sales trends, and business performance to improve product and marketing strategies.
    • Conduct customer interviews, market studies, and post-launch assessments to validate product performance and customer acceptance.
    • Identify customer pain points, buying behaviors, and unmet market needs to support customer-centric product development.
    • Translate customer and market insights into actionable recommendations for product and marketing initiatives.
  • Product Development Support
    • Support new product development initiatives from concept through launch.
    • Conduct discovery research and assess emerging technologies, product trends, and service opportunities.
    • Assist with defining product requirements, customer experience considerations, and product bundling opportunities.
    • Support testing and validation activities for new and revised products and services.
    • Collaborate cross-functionally to ensure alignment between product strategy, operational capabilities, and customer expectations.
    • Customer Engagement and Channel Support
    • Support development of customer engagement strategies that strengthen product adoption and customer loyalty.
    • Assist with channel strategy initiatives to ensure product offerings align with target customer segments and distribution capabilities.
    • Partner with sales teams, channel partners, and alliances to support product awareness and revenue growth.
    • Support digital marketing, customer communication, and campaign initiatives related to product categories and solutions.
  • Cross-Functional Collaboration
    • Partner with Purchasing, Sales, Supply Chain, Operations, and Product teams to align product initiatives with business strategy.
    • Collaborate with sales partners and alliances to support product adoption and growth initiatives.
    • Support product-related business cases, timing targets, and strategic initiatives.
    • Assist with establishing sales forecasts, budgets, and product market share analysis.
  • Team Development
    • Supports the team by solving complex problems and making substantial decisions that impact them.
    • Models all safety and compliance procedures and hold others accountable to them.
    • Responsible for managing and approving employee leave and timecards, as well as reinforcing timekeeping and attendance requirements with employees.
    • Guide teams to develop reliable processes and procedures that produce results and ensure execution from the team.
    • Act as a company representative by managing change, communicating proactively and regularly setting goals and clarifying expectations.
    • Critically think through decisions to maximize impact.
    • Run operations effectively through delegation, resource utilization, and budget management.
    • Safeguard the company through incident and conflict management.
    • Participate in and help manage the full employee life cycle.
    • Retain employees by engaging them, appreciating them, and building a positive team culture.
    • Develop employees' performance through coaching and feedback to foster a positive career path for them.

Competencies and Qualifications
  • Bachelor's degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, or a related field.
  • 5+ years of experience in product marketing, product management, customer marketing, market research, category management, or a related discipline.
  • Experience in automotive or heavy-duty transportation aftermarket preferred.
  • Strong understanding of product portfolio management, product lifecycle management, and go-to-market strategy development.
  • Experience developing product positioning, customer value propositions, and product marketing initiatives that drive growth and customer engagement.
  • Demonstrated ability to analyze market trends, customer behavior, competitive activity, and business performance data to identify opportunities and guide decision-making.
  • Experience supporting new product development, product launches, and commercialization activities.
  • Strong understanding of customer and market segmentation, and product alignment.
  • Ability to translate customer insights and market intelligence into actionable product and marketing strategies.
  • Experience collaborating with Sales, Purchasing, Supply Chain, Operations, Vendor Management, and Marketing teams to execute cross-functional initiatives.
  • Strong analytical, problem-solving, and project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent written, verbal, and presentation skills with the ability to communicate effectively across all levels of the organization.
  • Experience developing sales enablement materials, marketing content, product training resources, and customer-facing communications preferred.
  • Proficiency with CRM, ERP, marketing automation, analytics, and business intelligence platforms.
  • Demonstrated leadership skills with experience coaching employees, driving accountability, and supporting team development.
  • Ability to thrive in a fast-paced, growth-oriented environment while balancing strategic planning and day-to-day execution.
  • Commitment to customer-focused decision-making, continuous improvement, and operational excellence.

Physical Requirements
  • Full-time in office position.
  • Must be able to lift/carry 50 lbs. infrequently.
  • Prolonged periods of sitting at a desk and working on a computer.

Benefits
  • Medical insurance (three plan offerings to fit your needs)
    • Participate in HTI's Wellness Discount to save on monthly medical contributions
  • Free virtual medical and behavioral healthcare through Teladoc
  • Dental and vision insurance
  • Safe Harbor 401k plan with company match
  • Company-paid life and long-term disability insurance
  • Industry-standard paid-time-off and paid holidays
  • Parental and bereavement leave
  • Employee Assistance Program
  • Rewards and recognition program

Equal Opportunity Employer
HTI is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or transgender status), national origin, age, disability, genetic information, or any other status protected by applicable law.
About HTI
Hinton Transportation Investments (HTI) was founded in 1972 by the Hinton Family with the purpose of delivering the hardest heavy-duty solutions, together. We are a leader in the heavy-duty transportation industry with over 35+ locations in North America. HTI has grown over the years through its five divisions: New Life Transport Parts Center, Road Equipment Parts Center, Pace Transportation Services (2012), Martec International (2019), and US Trailer Parts and Supply (2023). Our core values are a true representation of our culture; passion, hands-on, simplify, consistency, humility, willpower and glad to be here. We seek to deliver long-term sustainable solutions for all interested parties - customers, employees, supplier partners and owners.
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