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Assistant Media Planner Jobs in Minnesota (NOW HIRING)

Omnicom

Assistant Media Planner

Minneapolis, MN · Hybrid

$45K - $50K/yr

Trading and Investment The Assistant Media Planner is responsible for assisting planners in the preparation, development, execution and monitoring of media plans for assigned clients.This role is ...

Graco, Inc.

Senior Social Media Specialist

Rogers, MN · On-site

What You Will Do at Graco Social Media Execution and Planning * Develop and execute a comprehensive ... regions. * Assist with campaign budgeting across paid social channels in coordination with ...

Graco

Senior Social Media Specialist

Rogers, MN

What You Will Do at Graco Social Media Execution and Planning * Develop and execute a comprehensive ... regions. * Assist with campaign budgeting across paid social channels in coordination with ...

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Assistant Media Planner information

See Minnesota salary details

$32.8K

$46.7K

$62.7K

How much do assistant media planner jobs pay per year?

As of Sep 6, 2026, the average yearly pay for assistant media planner in Minnesota is $46,736.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,300.00 and $58,800.00 per year, depending on experience, location, and employer.

What does an assistant media planner do?

An Assistant Media Planner supports the media planning team at an advertising or marketing agency by researching, analyzing, and recommending where and when ads should be placed to reach target audiences effectively. Their duties often include gathering data on media channels, preparing reports, tracking campaign performance, and assisting with the negotiation of media buys. This entry-level role is crucial for ensuring that advertising strategies are data-driven and achieve clients’ objectives.

What does an assistant media planner do?

An assistant media planner supports the marketing team with finding suitable media platforms for company or client advertising. As an assistant media planner, you report to the media planner and help with research, strategy, and optimization. Your job duties may include assisting with campaign execution, evaluating campaigns for audience impact, providing strategy recommendations based on optimization results, and preparing weekly summary reports. You may also act as a media buyer with television, radio, and online companies. The career typically requires a high school diploma or GED certificate and prior experience with advertising and multimedia campaigns. Some employers may also require a bachelor’s degree in marketing, communications, or a related field. Additional qualifications include excellent interpersonal, analytical, and communication skills, basic knowledge of industry tools like Google Analytics, and the ability to work under pressure in a deadline-driven environment.

What are the key skills and qualifications needed to thrive as an assistant media planner?

To thrive as an Assistant Media Planner, you need strong analytical abilities, attention to detail, and a basic understanding of marketing principles, typically supported by a degree in advertising, marketing, or a related field. Familiarity with media planning tools like Nielsen, comScore, and Microsoft Excel, as well as digital ad platforms, is essential. Excellent communication, organizational skills, and the ability to multitask help professionals stand out in this role. These skills and qualities are crucial for developing effective media strategies, ensuring accurate campaign execution, and supporting team collaboration in a dynamic advertising environment.

What are some common challenges assistant media planners face when managing multiple campaigns simultaneously?

Assistant Media Planners often juggle several campaigns at once, which can make time management and prioritization challenging. Coordinating with various teams—such as creative, account, and media buying—requires strong organizational and communication skills to ensure deadlines are met and details aren't overlooked. Additionally, adapting quickly to last-minute changes or client feedback is a frequent part of the role, so flexibility and a proactive attitude are essential for success.

What is the difference between Assistant Media Planner vs Media Buyer?

AspectAssistant Media PlannerMedia Buyer
Primary RoleSupports media planning, research, and strategy developmentExecutes media purchasing and negotiations
CredentialsBachelor's degree in marketing, advertising, or related fieldBachelor's degree, often with experience in media buying
Work EnvironmentCollaborates with planners and strategists in agencies or marketing teamsWorks directly with media vendors and platforms to purchase ad space
Industry UsageCommon in advertising agencies and marketing departmentsPrevalent in media agencies and digital marketing firms

While both roles are integral to media campaigns, the Assistant Media Planner primarily supports planning and research, whereas the Media Buyer focuses on purchasing media space. Understanding these differences helps in choosing the right career path or job search focus within the advertising industry.

More about Assistant Media Planner jobs

What are the most commonly searched types of Media Planner jobs in Minnesota?

The most popular types of Media Planner jobs in Minnesota are:

What cities in Minnesota are hiring for Assistant Media Planner jobs?

Cities in Minnesota with the most Assistant Media Planner job openings:

What are popular job titles related to Assistant Media Planner jobs in MN?

For Assistant Media Planner jobs in MN, the most frequently searched job titles are:

Assistant Media Planner jobs near you
Infographic showing various Assistant Media Planner job openings in Minnesota as of August 2026, with employment types broken down into 2% As Needed, 74% Full Time, 19% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $46,736 per year, or $22.5 per hour.

Assistant Media Planner

Omnicom

Minneapolis, MN • Hybrid

$45K - $50K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Agency:

Carmichael Lynch

Job Function:

Media

Job Subfunction:

Trading and Investment


Job Description:

The Assistant Media Planner is responsible for assisting planners in the preparation, development, execution and monitoring of media plans for assigned clients.This role is also responsible for executing buys in the system, managing the financial aspects of contracts, and reconciling any discrepancies with the media.
In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.
Areas of Focus:
Day-to-day responsibilities of the Assistant Media Planner include but are not limited to:
Disciplined Business Thinker
Detail-driven, striving for accuracy in everything
Demonstrates thorough understanding of department, agency, and client business
Understands client objectives, resources, and pros/cons of approaches to address them
Fulfills role on team seamlessly, moving work through the system swiftly
Demonstrates initiative to learn business planning from supervisors
Media Curiosity
Takes initiative to stay abreast of industry change
Proactively seeks guidance to learn from supervisors and peers
Demonstrates understanding of consumer and media's role in communications
Strives to master media concepts, application, and Media philosophy
Seeks to continually improve client results through optimization of efforts
Demonstrates initiative to learn systems and resources of department and agency
Team Player
Effectively manages internal relationships in and across departments
Develops positive working relationships with outside media partners and vendors
Maintains a professional, can-do attitude at all times
Demonstrates initiative and ability to lead projects
Fosters trust among supervisors and ability to take on more responsibility
Maintains effective communication, responding quickly and accurately
Contributes to a positive departmental and agency culture
Qualifications/Traits:
Education:
A bachelor's degree in a related field.
Skills and Experience :
Some experience with digital media planning and program management preferred - especially data driven and/or programmatic media
Demonstrates knowledge about agency media function and core responsibilities
Demonstrates initiative, curiosity, andproblem-solving skills
Proficient in business / marketing principles
Solid mathematical abilities required.
Experience delivering programs from hypothetical toflawlessreal-world execution is a plus.
Competencies (characteristics and work style):
Attention to detail; Robust collaboration skills;
Ability to handle multiple tasks;
Substantial communication skills;
Passionate and professional;
Authentic team player;
Solid respect for the creative process and product;
Ability to contribute unique and original thinking;
Ability to manage and prioritize personal workload effectively;
Results-oriented, with a commitment to accountability;
Strength in dealing with change;
Approachability;
Ability to manage up well; and
Conveys integrity and trust.
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $45,000 -50,000 annually

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice


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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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