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Assistant Media Planner Jobs in Michigan (NOW HIRING)

Geektownusa

Paid Ads Strategist

Pontiac, MI · On-site

$60 - $80/hr

Contribute to media planning and funnel strategy in collaboration with other GTU team members * Occasionally assist with onboarding new clients or helping set up accounts and tracking Basic ...

INTERGLOBAL HOMES

Administrative Assistant

Detroit, MI · On-site

$17.75 - $24/hr

... social media General printing and scanning of materials Minimum of 2 years experience Please ... Planning Life Insurance Disability Insurance Long-Term Care Insurance

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All JobsMedia Planner JobsAssistant Media Planner JobsAssistant Media Planner Jobs in Michigan

Assistant Media Planner information

See Michigan salary details

$29.2K

$41.6K

$55.8K

How much do assistant media planner jobs pay per year?

As of Sep 6, 2026, the average yearly pay for assistant media planner in Michigan is $41,592.00, according to ZipRecruiter salary data. Most workers in this role earn between $31,400.00 and $52,300.00 per year, depending on experience, location, and employer.

What does an assistant media planner do?

An Assistant Media Planner supports the media planning team at an advertising or marketing agency by researching, analyzing, and recommending where and when ads should be placed to reach target audiences effectively. Their duties often include gathering data on media channels, preparing reports, tracking campaign performance, and assisting with the negotiation of media buys. This entry-level role is crucial for ensuring that advertising strategies are data-driven and achieve clients’ objectives.

What does an assistant media planner do?

An assistant media planner supports the marketing team with finding suitable media platforms for company or client advertising. As an assistant media planner, you report to the media planner and help with research, strategy, and optimization. Your job duties may include assisting with campaign execution, evaluating campaigns for audience impact, providing strategy recommendations based on optimization results, and preparing weekly summary reports. You may also act as a media buyer with television, radio, and online companies. The career typically requires a high school diploma or GED certificate and prior experience with advertising and multimedia campaigns. Some employers may also require a bachelor’s degree in marketing, communications, or a related field. Additional qualifications include excellent interpersonal, analytical, and communication skills, basic knowledge of industry tools like Google Analytics, and the ability to work under pressure in a deadline-driven environment.

What are the key skills and qualifications needed to thrive as an assistant media planner?

To thrive as an Assistant Media Planner, you need strong analytical abilities, attention to detail, and a basic understanding of marketing principles, typically supported by a degree in advertising, marketing, or a related field. Familiarity with media planning tools like Nielsen, comScore, and Microsoft Excel, as well as digital ad platforms, is essential. Excellent communication, organizational skills, and the ability to multitask help professionals stand out in this role. These skills and qualities are crucial for developing effective media strategies, ensuring accurate campaign execution, and supporting team collaboration in a dynamic advertising environment.

What are some common challenges assistant media planners face when managing multiple campaigns simultaneously?

Assistant Media Planners often juggle several campaigns at once, which can make time management and prioritization challenging. Coordinating with various teams—such as creative, account, and media buying—requires strong organizational and communication skills to ensure deadlines are met and details aren't overlooked. Additionally, adapting quickly to last-minute changes or client feedback is a frequent part of the role, so flexibility and a proactive attitude are essential for success.

What is the difference between Assistant Media Planner vs Media Buyer?

AspectAssistant Media PlannerMedia Buyer
Primary RoleSupports media planning, research, and strategy developmentExecutes media purchasing and negotiations
CredentialsBachelor's degree in marketing, advertising, or related fieldBachelor's degree, often with experience in media buying
Work EnvironmentCollaborates with planners and strategists in agencies or marketing teamsWorks directly with media vendors and platforms to purchase ad space
Industry UsageCommon in advertising agencies and marketing departmentsPrevalent in media agencies and digital marketing firms

While both roles are integral to media campaigns, the Assistant Media Planner primarily supports planning and research, whereas the Media Buyer focuses on purchasing media space. Understanding these differences helps in choosing the right career path or job search focus within the advertising industry.

More about Assistant Media Planner jobs

What are the most commonly searched types of Media Planner jobs in Michigan?

The most popular types of Media Planner jobs in Michigan are:

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Cities in Michigan with the most Assistant Media Planner job openings:

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For Assistant Media Planner jobs in MI, the most frequently searched job titles are:

Assistant Media Planner jobs near you
Infographic showing various Assistant Media Planner job openings in Michigan as of August 2026, with employment types broken down into 2% As Needed, 71% Full Time, 20% Part Time, 3% Temporary, 3% Contract, and 1% Nights. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $41,592 per year, or $20 per hour.

Junior Retail Media Specialist

Confidential

Farmington Hills, MI • On-site

$45K - $60K/yr

Full-time

Re-posted yesterday

Job description

Junior Retail Media Specialist

Reports To: Director of Sales Operations & Marketing

Position Overview

The Junior Retail Media Specialist will support the development, execution, and optimization of retail media programs with a primary focus on in-store media and shopper marketing initiatives. This role will work cross-functionally with Sales, Marketing, Creative, Retail Partners, and external vendors to help bring impactful retail campaigns to life across key retail channels.

The ideal candidate is highly organized, detail-oriented, collaborative, and passionate about retail marketing, consumer behavior, and executing programs that drive sales at the shelf. This role is ideal for an early-career marketing professional looking to grow within retail media, shopper marketing, and CPG brand activation.


Key Responsibilities

Retail Media & In-Store Marketing Support

  • Assist in the planning and execution of in-store retail media campaigns across key retail partners.
  • Coordinate development and deployment of point-of-sale materials, signage, displays, and promotional assets.
  • Support retailer-specific marketing initiatives including digital circulars, in-store screens, shopper marketing programs, and retail media networks.
  • Help ensure retail programs are executed on time, within budget, and aligned with brand standards.

Cross-Functional Collaboration

  • Partner closely with Sales, Marketing, Creative, and external agency/vendor partners to support campaign execution.
  • Assist in managing creative requests and routing materials through internal approval processes.
  • Coordinate timelines, deliverables, and asset distribution for retailer programs and activations.

Reporting & Analytics

  • Track campaign performance metrics and assist in preparing post-program recaps and presentations.
  • Support reporting efforts related to retail media investments, promotional effectiveness, and sales impact.
  • Maintain organized records of retailer programs, campaign assets, and marketing materials.

Project & Vendor Management

  • Communicate with print vendors, media partners, and promotional suppliers to ensure timely execution.
  • Help manage inventory and fulfillment of in-store marketing materials.
  • Support event and activation logistics as needed.

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred.
  • 1–3 years of experience in marketing, shopper marketing, retail media, account management, or related field.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office, especially PowerPoint and Excel.
  • Familiarity with retail media networks, shopper marketing, or CPG marketing is a plus.
  • Experience working with creative teams, agencies, or retail partners preferred.
  • Ability to thrive in a fast-paced, collaborative environment.

Preferred Characteristics

  • Passion for consumer brands and retail marketing.
  • Strong attention to detail and follow-through.
  • Self-starter with a willingness to learn and grow.
  • Comfortable balancing both strategic thinking and executional responsibilities.
  • Creative problem solver with strong interpersonal skills.

What Success Looks Like

  • Seamless execution of retail marketing initiatives across multiple retailers.
  • Strong collaboration with internal and external stakeholders.
  • Timely delivery of high-quality in-store media programs.
  • Improved organization, reporting, and visibility into retail marketing efforts.
  • Positive contribution to sales-driving shopper marketing initiatives.


Equal opportunity employer