American Express Digital Marketing Jobs (NOW HIRING)

About American Express Digital Labs
American Express Digital Labs catalyzes digital innovation across the enterprise by originating, incubating, and scaling products and platforms that matter to our customers' digital lives. We combine creativity, customer centricity, and technical excellence to reimagine how Card Members experience payments and membership in a digital world.
As a fast-moving, entrepreneurial team, we partner with leading technology companies and strategic partners to bring differentiated digital payment solutions and engaging membership experiences to market.
Role Overview
As Director, Product Development - MCP Platform & Agent Ecosystem, you will define and lead the platform strategy that enables Large Language Models (LLMs), AI agents, and external AI platforms to securely access American Express capabilities through the Model Context Protocol (MCP). This role will help establish how American Express participates in the rapidly evolving agent ecosystem while creating reusable foundations that power AI experiences across both external platforms and American Express digital channels.
You will own the core MCP platform, standards, and operating model that enable product teams across the company to expose capabilities in a secure, scalable, and consistent manner. Working closely with MCP use case teams and business owners, you will define best practices for tool design, authentication, authorization, documentation, evaluation, observability, personalization, and responsible AI governance. As the company's MCP subject matter expert, you will build a center of excellence that accelerates adoption while ensuring a high bar for quality, security, compliance, and customer experience.
Success in this role requires a unique blend of platform product management, AI fluency, developer experience expertise, ecosystem thinking, and strong cross-functional leadership.
Responsibilities
Define and Lead MCP Platform Strategy

• Own the product vision, strategy, and roadmap for the American Express MCP platform.

• Define the foundational capabilities required to expose American Express services to external LLMs, AI assistants, agent platforms, and internal AI experiences.

• Establish platform standards, governance models, and operating principles for MCP adoption across the enterprise.

• Drive alignment across engineering, architecture, security, risk, compliance, privacy, and product teams to deliver scalable platform capabilities.

• Evaluate emerging MCP standards, agent ecosystems, and industry developments to continuously evolve the platform strategy.

Build the MCP Center of Excellence

• Serve as the company-wide expert on MCP architecture, implementation patterns, and agent integration best practices.

• Develop frameworks, guidance, and reusable patterns that enable teams to build high-quality MCP capabilities consistently.

• Define standards for tool design, metadata structures, descriptions, prompts, schemas, and agent interactions.

• Establish governance processes that ensure MCP capabilities are discoverable, maintainable, and optimized for AI consumption.

• Drive education, enablement, and adoption efforts across product and engineering organizations.

Define Developer Experience and Integration Standards

• Own the MCP developer experience for both internal and external consumers.

• Establish documentation standards, onboarding experiences, reference architectures, SDK requirements, and integration frameworks.

• Define how developers, partners, and AI platforms discover, authenticate, and integrate with American Express MCP capabilities.

• Lead experimentation with emerging integration models, including web-based MCP architectures and next-generation agent connectivity patterns.

• Drive continuous improvements to usability, adoption, and integration success rates.

Define Platform Foundations, Security, and Governance

• Partner with security, identity, and platform engineering teams to define authentication and authorization models for MCP-enabled experiences.

• Establish standards for OAuth, consent management, permissioning, access controls, and customer data protection.

• Define scalable approaches for customer identity resolution, authorization management, and secure agent interactions.

• Establish product principles and governance frameworks that define how American Express data, services, and customer information may be accessed and utilized by LLMs and AI agents.

• Partner with legal, compliance, privacy, risk, and data governance teams to ensure platform capabilities align with regulatory requirements, customer expectations, and company policies.

• Define standards for data minimization, consent, transparency, attribution, and appropriate AI usage.

• Drive platform capabilities that enable policy enforcement, auditability, and governance across agent interactions.

Establish Quality, Evaluation, Analytics, and Observability Frameworks

• Define evaluation methodologies to assess MCP tool quality, usability, discoverability, reliability, and effectiveness.

• Develop measurement frameworks that assess how well tools perform across various LLMs, agent platforms, and use cases.

• Partner with data science and analytics teams to establish KPIs, reporting, and performance monitoring capabilities.

• Lead the development of platform-wide observability, telemetry, debugging, and monitoring solutions.

• Drive continuous improvement through experimentation, measurement, and iterative optimization.

Build Personalization and Intelligence Foundations

• Define platform capabilities that enable personalization and contextual intelligence across AI-enabled experiences.

• Partner with data, AI, and product teams to establish reusable customer context, preference, and memory frameworks.

• Identify opportunities to improve agent effectiveness through shared context and personalization services.

• Ensure personalization capabilities are implemented responsibly and align with privacy and regulatory requirements.

Partner Across Product and Engineering Organizations

• Collaborate closely with MCP use case teams and business owners responsible for building individual customer experiences and MCP tools.

• Provide consultation, architectural guidance, and platform support throughout the product development lifecycle.

• Influence roadmaps across multiple organizations to ensure consistency and alignment with platform standards.

• Work closely with engineering leaders to prioritize investments that maximize platform adoption and long-term scalability.

• Build strong relationships across product, engineering, architecture, security, risk, legal, and operations teams.

Qualifications
Minimum Qualifications

• 8+ years of product management experience, with significant experience leading platform, API, developer platform, or infrastructure products.

• Proven experience defining product strategy and delivering large-scale platform capabilities across multiple stakeholder groups.

• Experience building developer-facing products, APIs, SDKs, or ecosystem platforms.

• Strong understanding of authentication, authorization, identity, OAuth, consent management, platform security, and data governance concepts.

• Experience working across legal, compliance, privacy, and risk stakeholders to launch customer-facing platform capabilities.

• Demonstrated ability to operate effectively in highly cross-functional environments and influence without direct authority.

• Experience defining product metrics, experimentation frameworks, and data-driven decision-making processes.

• Excellent written and verbal communication skills, including the ability to translate complex technical concepts into clear business outcomes.

• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience working with Large Language Models (LLMs), AI agents, agentic systems, MCP, function calling, tool orchestration, or related technologies.

• Experience building products for developer ecosystems, partner integrations, marketplaces, or platform businesses.

• Knowledge of MCP standards, agent frameworks, AI tooling ecosystems, and emerging industry patterns.

• Experience defining AI governance, responsible AI controls, model evaluation frameworks, or AI platform standards.

• Experience defining observability, telemetry, monitoring, analytics, or platform measurement capabilities.

• Familiarity with personalization platforms, customer context systems, conversational AI experiences, or AI-driven recommendation capabilities.

• Experience partnering with security, identity, privacy, and enterprise architecture organizations on platform-scale initiatives.

• Experience leading products in highly regulated industries such as financial services, payments, fintech, or technology.

• Advanced degree in Business, Computer Science, Engineering, or related field.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.