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Performance Marketing Specialist – Amazon Advertising

Location: San Ramon, CA (Hybrid)

Role Summary

Zinus, Inc. is seeking a data-driven Performance Marketing Specialist (Amazon Ads) to join our U.S. Growth Marketing team.
This role will focus on Amazon Advertising, with primary responsibility of managing Sponsored Ads campaigns. The ideal candidate combines hands-on platform experience with translating marketplace performance data into actionable recommendations that drive profitable growth. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership and the ability to translate data into measurable business outcomes while responsibly managing advertising investment.
You will work closely with Growth Marketing, Sales, Merchandising, Content, and Demand Planning teams to ensure media investments support broader business objectives.

Key Responsibilities

• Manage the day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaigns
• Build campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business events
• Assist with managing advertising budgets and allocating spend based on performance and business priorities.
• Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
• Monitor campaign performance and identify risks, trends, and growth opportunities for improvement.
• Analyze performance across SKU, category, and portfolio levels
• Help identify affecting performance, including media, content, promotions, pricing, and competition.
• Build and maintain reports that connect advertising activity with sales and broader business outcomes.
• Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business priorities
• Design and execute tests involving bids, targeting, creative, assortment, and budget strategies
• Stay informed about Sponsored Ads and broader retail media developments
• Identify opportunities to improve processes, reporting, and efficiency.

Required Qualifications

• Bachelor's Degree required; Marketing, Business, Analytics, Communications, or a related filed is preferred.
• Two or more years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media, Ad Campaigns
• Hands-on experience managing Sponsored Ads advertising campaigns in a professional or internship setting
• Proven experience managing retail media budgets and performance goals
• Deep understanding of Amazon marketplace advertising
• Experience managing advertising for large product catalogs (100+ active SKUs preferred)
• Strong analytical skills and problem-solving skills
• Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
• Experience translating data into recommendations for business stakeholders
• Strong written and verbal communication skills
• Ability to manage multiple priorities and collaborate with cross-functional partners.

Preferred Qualifications

• Experience with Skai or similar retail media management platforms
• Experience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)
• Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPs
• Experience working directly with Amazon merchants, category teams, or supplier organizations
• Understanding of Amazon’s merchandising, promotional, and marketplace ecosystem
• Experience partnering with sales, merchandising, and ecommerce teams to drive business outcomes

Work Authorization/Security Clearance
Must be authorized to work within the US.

About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.