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Alcohol Sales Representative Jobs in Reno, NV (NOW HIRING)

Sunstate

Outside Sales Representative

Reno, NV · On-site

Outside Sales Representative Sunstate Equipment Co.: Where Safety and People are Core Values We ... Must adhere to drug and alcohol testing policies Why Choose Us? At Sunstate, every employee is ...

Breakthru

Sales Representative - Off Premise

Reno, NV · On-site

As an Off-Premise Sales Representative, you will develop and strengthen relationships with retail ... alcohol product. 4. Other duties, as assigned by the jobholder's supervisor, may also be required.

Linde

In-Store Sales Associate

Carson City, NV · On-site

$21 - $30/hr

... sales representative * Maintain customer records and files, ensuring accurate account setup and ... You do not have a DUI/DWI or other alcohol (driving) related convictions within the last ten (10) ...

Meruelo Group

Sr. Premium Arena Sales Manager

Reno, NV · On-site

CERTIFICATES AND LICENSES Must be able to maintain appropriate Alcohol Awareness card. PHYSICAL ... The physical demands described here are representative of those that must be met by a Team Member ...

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All JobsAlcohol Sales Representative JobsAlcohol Sales Representative Jobs in Reno, NV

Alcohol Sales Representative information

See Reno, NV salary details

$22.9K

$76.5K

$141.1K

How much do alcohol sales representative jobs pay per year?

As of Aug 8, 2026, the average yearly pay for alcohol sales representative in Reno, NV is $76,456.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,300.00 and $92,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an alcohol sales representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

How does an alcohol sales representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

What does an alcohol sales representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.
What are the most commonly searched types of Alcohol Sales Representative jobs in Reno, NV? The most popular types of Alcohol Sales Representative jobs in Reno, NV are:
What are popular job titles related to Alcohol Sales Representative jobs in Reno, NV? For Alcohol Sales Representative jobs in Reno, NV, the most frequently searched job titles are:
What job categories do people searching Alcohol Sales Representative jobs in Reno, NV look for? The top searched job categories for Alcohol Sales Representative jobs in Reno, NV are:
What cities near Reno, NV are hiring for Alcohol Sales Representative jobs? Cities near Reno, NV with the most Alcohol Sales Representative job openings:
Alcohol Sales Representative jobs near you
Infographic showing various Alcohol Sales Representative job openings in Reno, NV as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $76,456 per year, or $36.8 per hour.

Outside Sales Representative

Sunstate

Reno, NV • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Job description

Outside Sales Representative
Sunstate Equipment Co.: Where Safety and People are Core Values
We care about our People and it shows!
Sunstate Advantages
  • Competitive base wage + uncapped commission opportunity
  • Medical, dental, and vision insurance, including plans with no employee premiums (plus HSA options with employer contribution)
  • 401(k) with company match
  • Company-paid life, short-term, and long-term disability insurance
  • Paid time off, paid holidays, and sick time
  • Weekly pay
  • Employee Assistance Program and wellness resources
  • Uniform, work boot, and tool programs (role dependent)
  • Employee recognition programs and growth opportunities
  • Company truck, cell phone, and laptop provided

About the Role
The Outside Sales Representative (OSR) is responsible for growing revenue and market share by acquiring new business and expanding relationships within existing
accounts. This role focuses on providing equipment rental solutions that meet customer needs through consultative selling, proactive prospecting, and strong territory and
account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow-up.
Duties and Responsibilities:
  • Proactively identify, pursue, and secure new business opportunities to grow revenue and market share
  • Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion
  • Develop and execute territory plans to strategically prioritize and maximize customer coverage
  • Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices
  • Educate customers on Sunstate's products, services, and applications to support their operational needs
  • Present compelling proposals and negotiate pricing that balances customer value with Sunstate's financial objectives
  • Demonstrate confidence and skill in closing deals across all customer segments
  • Use CRM to document daily activity, manage follow-ups, and track trends; ensure accurate and timely entries
  • Collaborate with internal teams (Dispatch, Branch Managers, Sales Leaders) to ensure customer satisfaction and seamless execution
  • Resolve customer concerns with urgency and professionalism, ensuring long term relationship strength
  • Stay informed on industry trends, competitors, and local market dynamics
  • Attend and participate in professional associations and networking events to increase brand visibility
  • Maintain compliance with all Sunstate policies, safety standards, and operational procedures
  • Occasionally support equipment deliveries and pickups, including loading/unloading and transportation

Education/Years of Experience:
  • High School/GED Preferred but Not Required
  • No specific degree required
  • 2-4 Years of Relevant Experience

Qualifications/Requirements:
  • Strong understanding of Sunstate's equipment and service offerings or ability to learn quickly
  • Comfortable navigating job sites and interacting with various customer types (field, office, decision-makers)
  • Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively
  • Skilled in consultative selling, negotiation, and closing techniques
  • Highly self-managed with strong time management, planning, and organizational abilities
  • Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication
  • Demonstrated resilience and adaptability in fast-paced, competitive environments
  • Ability to frequently climb into/out of trucks and equipment trailers; able to lift up to 50 lbs. regularly and 90 lbs. occasionally
  • Must be 21 years of age or older with a valid driver's license and an acceptable driving record
  • Ability to obtain and maintain a DOT medical card
  • Must adhere to drug and alcohol testing policies

Why Choose Us?
At Sunstate, every employee is valued, respected, and fairly compensated. More importantly, every employee has a voice that deserves to be heard. We are working hard to challenge the typical ways of business and develop an environment where our employees feel safe, comfortable, and look forward to coming to work. No matter which location you visit, you can't help but feel the close-knit work-family environment.
We have strategically and organically grown our company from within, promoting from the ground up and providing employees with opportunities to explore their different passions within our own walls. This culture allows our people to develop valuable, marketable skills they can use throughout their career. Plus, with benefits like Baby Bonding, My Holiday vacation time, and discounts on everything from movie tickets to cell phone bills, we're constantly evolving our resources to provide our people with tools to make their lives easier!
Be YOU at Sunstate
At Sunstate Equipment, we are actively fostering a workplace culture where individuals of all identities and life experiences feel genuinely valued, respected, and appreciated. As a proud equal-opportunity employer, we wholeheartedly welcome candidates from diverse backgrounds and cultures. We recognize and celebrate the unique perspectives they bring, with the understanding that they are the fuel for the innovative ideas that drive the evolution of our industry
Sunstate is a proud Second Chance employer that evaluates every candidate on a case-by-case basis.
Sunstate Equipment Co. is an Equal Opportunity Employer
A Drug Free Workplace and Participates in E-Verify
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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