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Alcohol Sales Rep Jobs in Virginia (NOW HIRING)

Weis Markets

Deli Sales Associate

Fredericksburg, VA · On-site

$14.25 - $17/hr

Adheres to company and state laws related to tobacco and alcohol sales. * Responsible for general ... The requirements listed below are representative of the knowledge, skills, and/or abilities ...

Weis

Deli Sales Associate

Fredericksburg, VA · On-site

$14.25 - $17/hr

Adheres to company and state laws related to tobacco and alcohol sales. * Responsible for general ... The requirements listed below are representative of the knowledge, skills, and/or abilities ...

Weis Markets

Deli Sales Associate

Stafford, VA · On-site

$13.77/hr

Adheres to company and state laws related to tobacco and alcohol sales. * Responsible for general ... The requirements listed below are representative of the knowledge, skills, and/or abilities ...

Weis Markets

Deli Sales Associate

Fredericksburg, VA · On-site

$13.77/hr

Adheres to company and state laws related to tobacco and alcohol sales. * Responsible for general ... The requirements listed below are representative of the knowledge, skills, and/or abilities ...

Weis

Deli Sales Associate

Fredericksburg, VA

$13.77/hr

Adheres to company and state laws related to tobacco and alcohol sales. * Responsible for general ... The requirements listed below are representative of the knowledge, skills, and/or abilities ...

Weis

Deli Sales Associate

Stafford, VA · On-site

$13.77/hr

Adheres to company and state laws related to tobacco and alcohol sales. * Responsible for general ... The requirements listed below are representative of the knowledge, skills, and/or abilities ...

Linde Plc

In Store Sales - Driver

Harrisonburg, VA · On-site

Counter Person / In Store Sales Representative's conduct product demonstrations. Maintains customer ... You have no DUI/DWI or other alcohol (driving) related convictions within the last ten (10) years.

Linde

In Store Sales - Driver

Harrisonburg, VA · On-site

Counter Person / In Store Sales Representative's conduct product demonstrations * Maintains ... You have no DUI/DWI or other alcohol (driving) related convictions within the last ten (10) years

Linde

In Store Sales - Driver

Harrisonburg, VA · On-site

Counter Person / In Store Sales Representative's conduct product demonstrations * Maintains ... You have no DUI/DWI or other alcohol (driving) related convictions within the last ten (10) years

Virginia Eagle Distributing

Merchandiser

Pulaski, VA · On-site

$18 - $21/hr

... non-alcoholic beverages to retailers across the Commonwealth. We're looking for a dependable ... Report shelf conditions, out-of-stocks, and competitive activity to your Sales Representative or ...

Virginia Eagle Distributing Co.

Merchandiser

Pulaski, VA · On-site

$18 - $21/hr

... non-alcoholic beverages to retailers across the Commonwealth. We're looking for a dependable ... Report shelf conditions, out-of-stocks, and competitive activity to your Sales Representative or ...

Food City

Convenience Store Clerk - Virginia

Coeburn, VA · On-site

$13 - $17.75/hr

Know and follow all state and local laws regarding alcohol sales. * Know and follow all federal ... The work environment characteristics described here are representative of those an associate ...

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Showing results 21-40

All JobsAlcohol Sales Rep JobsAlcohol Sales Rep Jobs in Virginia

Alcohol Sales Rep information

See Virginia salary details

$22.8K

$76K

$140.3K

How much do alcohol sales rep jobs pay per year?

As of Sep 5, 2026, the average yearly pay for alcohol sales rep in Virginia is $76,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,200.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.

What are popular job titles related to Alcohol Sales Rep jobs in Virginia?

For Alcohol Sales Rep jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Alcohol Sales Rep jobs in Virginia look for?

The top searched job categories for Alcohol Sales Rep jobs in Virginia are:

What cities in Virginia are hiring for Alcohol Sales Rep jobs?

Cities in Virginia with the most Alcohol Sales Rep job openings:

Alcohol Sales Rep jobs near you
Infographic showing various Alcohol Sales Rep job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $76,023 per year, or $36.5 per hour.

Sales Rep-On Premise - Williamsburg, VA

Breakthru Beverage Group

Williamsburg, VA • On-site

$50K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 21 days ago

Breakthru Beverage rating

7.3

Company rating: 7.3 out of 10

Based on 87 frontline employees who took The Breakroom Quiz

217th of 429 rated retail wholesalers

Job description

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here to access.
Time Type:
Full time
Remote Type:
Job Family Group:
Sales
Job Description Summary:
We are experts in the beer, wine and spirits industry looking for individuals who share our passion for customer service and thrive in a fast-paced selling environment.
As a Sales Representative, you will cultivate and grow account relationships located in (location) to maximize the sales of supplier brands through effective planning, selling execution and communication resulting in the achievement of company and supplier objectives.
If you share our passion for exceeding customer expectations and being on a winning team - and have a car to drive to our customers' locations - then come join our fun, family-based culture.
Job Description:
Job Responsibilities:
Calls on accounts and covers daily routes by creating an established and efficient routing pattern.
  • Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
  • Prepares and delivers professional sales presentations to customers by balancing the company's priorities and customers' needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions.
  • Maintains product levels in accounts by taking inventory and restocking shelves (where legally permissible).
  • Educates account staff on priority brands by administering educational staff training seminars.
  • Manages customer account receivables by timely processing of credits and returns and communicating with accounts on aged receivables.
  • Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management.

Achieves sales and merchandising objectives.
  • Strategizes/preplans on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.
  • Understands and works with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand.
  • Attains standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management.
  • Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.
  • Obtains payments for company by collecting and delivering checks or other remittance from accounts where legally permissible.
  • Supports account openings by developing opening orders for new accounts in collaboration with Field Sales Manager.
  • Participates in effective supplier work with sales calls and sales blitzes.

Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol product.
Other duties, as assigned by the jobholder's supervisor, may also be required.
Minimum Qualifications:
  • Bachelor's degree in related field and/or equivalent training and work experience
  • Minimum of 2 years' experience in Sales
  • Basic PC skills using MS Office and other various computer programs including presentation software
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
  • Analytic and Reporting skills
  • Utilize sound judgement and problem-solving skills
  • Ability to work in fast-paced, high-volume, team environment
  • Must be at least 21 years of age
  • Must possess a valid Driver's License
  • Must have reliable transportation and proof of auto insurance

Physical Requirements:
  • While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone
  • While performing the duties of this job, the employee is regularly required to reach overhead, squat and bend
  • Carrying and lifting 45-65 pounds

Competencies:
  • Accountable for results which impact the department.
  • Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.
Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience.
Salary/Rate Range: $50,000.00 (Base salary + Commission) + $3,800.00 annual car allowance
This position is eligible to participate in a bonus program. Metrics and level of participation are determined annually.
This position is eligible for health care benefits, life insurance, time off benefits and participation in the Company's 401(k) plan
Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

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