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Alcohol Sales Rep Jobs in Virginia (NOW HIRING)

Sales Representative

Verona, VA · On-site

$56K - $72K/yr

At Virginia Eagle Distributing (VED), our Sales Representatives carry some of the most recognized ... Sell VED's full portfolio - beer, RTDs, and non-alcoholic beverages - and hit volume, distribution ...

As a Sales Representative, you will cultivate and grow account relationships located in (location ... alcohol product. Other duties, as assigned by the jobholder's supervisor, may also be required.

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Alcohol Sales Rep information

See Virginia salary details

$22.8K

$76K

$140.3K

How much do alcohol sales rep jobs pay per year?

As of Aug 20, 2026, the average yearly pay for alcohol sales rep in Virginia is $76,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,200.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.

What job categories do people searching Alcohol Sales Rep jobs in Virginia look for?

The top searched job categories for Alcohol Sales Rep jobs in Virginia are:

What cities in Virginia are hiring for Alcohol Sales Rep jobs?

Cities in Virginia with the most Alcohol Sales Rep job openings:

Infographic showing various Alcohol Sales Rep job openings in Virginia as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $76,023 per year, or $36.5 per hour.

Full-time

Re-posted 2 days ago


Job description

JOB SUMMARY: !! Sign on Bonus up to $5,000!!

The Sales Representative contributes to the growth of the organization through sales of new business through construction and/or services sales.

ESSENTIAL JOB DUTIES:

  • Acquire sales leads for new work including the installation service and support of comprehensive fire protection systems across all disciplines; sell Summits’ services.
  • Provide outside sales and inside sales.
  • Solicit all building and construction types: new construction, renovations, additions, retrofits, and similar.
  • Lead the sales process from initial contact/bid invite to acquisition of contract/Notice to Proceed; initial contact may be initiated by Sales Representative or Customer (both)
  • Generate new relationships and foster existing relationships among Customer base for the purposes of continued sales.
  • Generate new proposals, follow-up on active proposals, and close sales on active proposals.
  • Communicate status of active proposals to Management.
  • Attend meetings—includes internal meetings (kickoff, job progress, design coordination, and as requested) as well as external meetings (coordination with Customer and other Stakeholders, Authority Having Jurisdiction coordination, design, and submittal planning, and as requested).
  • Function as a face of the Company amongst our Customer base and industry, representing our identity: Professionalism, Quality, and Focus on Relationships.
  • General assistance to Project Managers and Design Department for communicating schedules, product/material information, coordination of work, and similar support.
  • General assistance to Accounting personnel with job set-up, monitoring of profitability, billing, and similar.
  • Utilize accounting software for assistance with (or general knowledge of) tracking costs, billing, Change Orders, and similar.
  • Assistance with general marketing activities and promotion of the Company.
  • This individual must be a self-starter, organized, and detail oriented. Communication and follow-through are critical.
  • Other duties may be assigned.

QUALIFICATIONS

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.

Education, Training, Certifications:

  • High School Diploma or GED, required.
  • Associate’s or Bachelor’s in Business or related, preferred.

Experience, Knowledge, Skill Requirements:

  • 2 years relevant work experience in business development, or Fire Life Safety sales experience, preferred.
  • 2 years operating a computer, Microsoft Office, required.

Communication Skills:

  • Must have the ability to effectively read, write and communicate in English with employees, customers and board or directors.
  • Strong interpersonal, written, and oral communication skills.

Other Qualifications:

  • Valid driver’s license with acceptable driving record required. Reliable transportation, required.
  • Must be able to comply with SFS’s Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
  • Frequent travel required, up to 40%.

PHYSICAL & WORK ENVIRONMENT REQUIREMENTS

Reasonable accommodations may be made to enable individuals with disabilities to perform Essential Job Duties.

Physical Requirements:

While performing the duties of this job, the employee is required to sit and stand for long periods. Employee will occasionally be required to drive, bend, kneel, balance, lift <20lb, walk, stand, ascend/descend stairs, reach above and below shoulders, stoop, and twist.

Work Environment:

Employee will consistently be required to work indoors in an office or remote setting, work alone and with others. Employees will frequently be required to travel. Employee will occasionally be required to wear appropriate personal protective equipment, as required by company safety policies.

We are fully committed to equal opportunities for employment to all individuals regardless of race, national origin, gender, religion, sexual orientation, disability, familial status, and any other classification protected under the law. We are an Equal Opportunity, Affirmative Action employer. While this job description is intended to be an accurate reflection of the position, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.


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