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Alcohol Sales Rep Jobs in Virginia (NOW HIRING)

Sales Representative

Hampton, VA · On-site

$50K - $52K/yr

  • Retirement

  • PTO

Our Sales Representatives are responsible for a dedicated sales route, determined to grow market ... Discounted product (alcoholic/non-alcoholic beverages) * PTO after 6 months * Family Oriented ...

Sales Representative

Portsmouth, VA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Sales Representative contributes to the growth of the organization through sales of new ... Must be able to comply with SFS's Drug and Alcohol policy and Background screening requirements ...

Sales Representative

Portsmouth, VA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Sales Representative contributes to the growth of the organization through sales of new ... Must be able to comply with SFS's Drug and Alcohol policy and Background screening requirements ...

Sales Representative

Portsmouth, VA · On-site

$60K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Sales Representative contributes to the growth of the organization through sales of new ... Must be able to comply with SFS's Drug and Alcohol policy and Background screening requirements ...

Sales Representative

Verona, VA · On-site

$56K - $72K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

At Virginia Eagle Distributing (VED), our Sales Representatives carry some of the most recognized ... Sell VED's full portfolio - beer, RTDs, and non-alcoholic beverages - and hit volume, distribution ...

Sales Representative

Verona, VA · On-site

$56K - $72K/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

At Virginia Eagle Distributing (VED), our Sales Representatives carry some of the most recognized ... Sell VED's full portfolio -- beer, RTDs, and non-alcoholic beverages -- and hit volume ...

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Showing results 1-20

Alcohol Sales Rep information

See Virginia salary details

$22.8K

$76K

$140.3K

How much do alcohol sales rep jobs pay per year?

As of Aug 12, 2026, the average yearly pay for alcohol sales rep in Virginia is $76,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,200.00 per year, depending on experience, location, and employer.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a competitive income, often combining a base salary with commissions or bonuses based on sales performance. Earnings vary depending on experience, sales skills, territory, and the company's compensation structure, with successful reps potentially making a substantial income.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.
What cities in Virginia are hiring for Alcohol Sales Rep jobs? Cities in Virginia with the most Alcohol Sales Rep job openings:
Infographic showing various Alcohol Sales Rep job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $76,023 per year, or $36.5 per hour.

Sales Representative

M Price Distributing Co

Hampton, VA • On-site

$50K - $52K/yr

Full-time

Retirement, PTO

Re-posted 11 days ago


Job description


M. Price Distributing Co. - One of the leading beverage distributors in Southeast Virginia is looking for an energetic, customer service and sales driven individual to join our Sales Team! Our Sales Representatives are responsible for a dedicated sales route, determined to grow market share in all segments of the business and engage consumers through points of sale, product placement on shelves, end caps, coolers and displays. Sales Representatives identify opportunities to increase market share for new and existing products, while valuing the relationships between M. Price and our account receivers and managers.


Work Days-Split schedule or Monday- Friday (always off on Sunday)

+Must be flexible to a varying work schedule while training (Monday - Saturday, some Sundays) always off 2 days per week+

Time- start time between 5:00 am and 6:00 am (end time varies based on business needs)

Starting Pay-$50,000-$52,000

Full Time- 40+ hours per week


What we can offer you:

  • Dedicated Route

  • Car Allowance

  • No cold calling

  • Pay for Performance and Incentives

  • Full Benefit Package

  • Regular Company cookouts

  • Family friendly events

  • Christmas/Holiday Party and gifts

  • Discounted product (alcoholic/non-alcoholic beverages)

  • PTO after 6 months

  • Family Oriented Company

  • 401k matching after 6 months of employment (50% match)



Essential Responsibilities may include, but not limited to:

  • Visit assigned retail accounts and utilize company portfolio to sell volume, increase distribution, monitor price, and manage shelf space

  • Maintain contact and build relationships with key decision makers and influencers throughout their assigned account base.

  • Responsible for maintaining published product freshness standards in assigned retail accounts by monitoring and rotating stocks

  • Responsible for daily decisions regarding retail inventory levels using past sales history, competitive activity, seasonal changes, special promotional activities, and any other available information

  • Attend sales meetings to discuss sales issues, opportunities to improve sales efforts, and share best practices

  • Act as full business “owner” of your route to grow net revenue and market share

  • Maintain a valid Driver's License

  • Maintain an acceptable driving record based on established company guidelines

  • Be able to lift 25 lbs. to 50 lbs. on a continual basis and up to 170 lbs

  • Punctuality and regular attendance

  • Use of Material Handling Equipment (MHE) such as an electric and/or manual pallet jack, hand truck and U-boat

  • Reach above and below shoulder level, climb, crouch, stoop, push, pull and work in confined and uneven spaces

  • Provide exceptional customer service to consumers and store personnel

Preferred Skills and Experience but not required:

  • High School Diploma or General Education Degree (GED)

  • Excellent written and verbal communication skills

  • Experience with a handheld ordering device and working in a multi-temperature environment

  • Stocking, product handling, local delivery, or unloading experience

  • Foodservice distribution, grocery store, or beverage delivery experience

Physical Demands and Work Environment:

  • Frequent pushing, pulling and lifting of heavy objects

  • Manual dexterity, body coordination, and mobility required

  • Ability to work in a fast-paced environment with attention to detail and accuracy

  • Position is non-stationary for approximately 90% of the time

  • Walking and standing for long periods of time

  • Must be able to work at a fast pace with accuracy