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Advertising Model Jobs in California (NOW HIRING)

... advertising solutions to drive mobile revenue growth. We use AI to find audiences in a privacy-first world using trillions of contextual bidding signals coupled with proprietary behavioral models.

Analyst- SF

San Francisco, CA · On-site

$85K - $140K/yr

... advertising solutions to drive mobile revenue growth. We use AI to find audiences in a privacy-first world using trillions of contextual bidding signals coupled with proprietary behavioral models.

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Advertising Model information

See California salary details

$40K

$81.9K

$115.5K

How much do advertising model jobs pay per year?

As of Jul 19, 2026, the average yearly pay for advertising model in California is $81,907.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $115,000.00 per year, depending on experience, location, and employer.

How much do promotional models make?

Promotional models typically earn between $15 and $30 per hour, with rates varying based on experience, location, and event type. Some models may also receive bonuses or commissions for product sales or lead generation during promotional events.

How much do advertising models get paid?

Advertising models typically earn between $25 and $150 per hour, depending on factors such as experience, location, and the type of campaign. Rates can vary widely, with some models earning higher fees for high-profile or specialized assignments, and many models also receive additional compensation for usage rights or exclusivity.

How much do Zara models get paid?

Zara models' pay varies depending on the campaign, location, and experience, but they typically earn between $200 and $1,000 per day for photoshoots. Payment may also include additional benefits or commissions for certain projects. Modeling for retail brands like Zara often requires a portfolio, agency representation, and adherence to specific casting requirements.

What are the key skills and qualifications needed to thrive in the Advertising Model position, and why are they important?

To succeed as an Advertising Model, you need a photogenic appearance, confidence in front of cameras, and the ability to interpret and embody brand identities. Experience with professional photo shoots, posing techniques, and portfolios are often required, while training or workshops in modeling can also be beneficial. Reliability, adaptability, and strong communication skills set top models apart by helping them work effectively with photographers, directors, and creative teams. These abilities are crucial for representing products authentically and maintaining a positive reputation in a competitive industry.

What does a typical workday look like for an Advertising Model?

A typical workday for an Advertising Model may involve preparing for and attending photo shoots or video sessions, collaborating with stylists, makeup artists, and brand representatives, and following creative direction to capture the desired look and mood for advertising campaigns. Models often have to travel to various locations, spend time waiting between shoots, and participate in fittings or rehearsals. Flexibility is important, as schedules can change with little notice based on client needs or production timelines. You’ll also spend time networking, updating your portfolio, and attending castings or auditions, which are essential for career advancement in the field.

Is 5'7" too short to model girl?

Advertising models come in various heights depending on the type of modeling. For commercial and promotional modeling, a height of 5'7" is generally acceptable, while high fashion runway models typically are taller, often 5'9" or above. Success depends on the specific market, portfolio, and ability to showcase products effectively.

What is an Advertising Model job?

An Advertising Model is a professional hired to promote products, brands, or services in advertisements, commercials, and marketing campaigns. They may appear in print ads, television commercials, social media promotions, and online content. Their role is to represent a brand in a visually appealing way to attract potential customers. Advertising models often work with photographers, directors, and stylists to achieve the desired look for a campaign. They may also need to follow specific guidelines on poses, expressions, and attire based on brand requirements.

What are popular job titles related to Advertising Model jobs in California? For Advertising Model jobs in California, the most frequently searched job titles are:
What job categories do people searching Advertising Model jobs in California look for? The top searched job categories for Advertising Model jobs in California are:
What cities in California are hiring for Advertising Model jobs? Cities in California with the most Advertising Model job openings:
Senior Applied Scientist, Amazon Ads, Demand Tech , Amazon Advertising, Demand Tech

Senior Applied Scientist, Amazon Ads, Demand Tech , Amazon Advertising, Demand Tech

Amazon

Palo Alto, CA

Full-time

Posted 25 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,974 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

In Amazon Advertising, we apply Machine Learning at massive scale to optimize programmatic advertising performance. The Demand Tech team owns response prediction and incrementality models that power bid optimization across Amazon DSP and Sponsored Display - determining how billions of ad impressions are valued and served daily across Amazon-owned properties, the open internet, and third-party exchanges.
We are looking for a talented Senior Applied Scientist to join our team of scientists and engineers working on high-impact prediction systems that directly drive advertiser KPIs (CPA, ROAS, incrementality) across endemic and non-endemic programmatic advertising.
What you will do:
Own end-to-end response prediction - design and improve deep learning models for multi-task prediction (click, conversion, page view, incrementality) serving at inference latencies under 10ms at millions of TPS
Build and iterate on calibration mechanisms that keep prediction accuracy stable across rapidly shifting supply distributions
Integrate novel signals (OpenRTB features, customer behavioral sequences, supply quality feeds) into production models to improve optimization quality
Run online A/B experiments at scale, analyze results with statistical rigor, and translate offline gains into measurable business impact
Collaborate closely with engineers on model serving infrastructure (SageMaker, GPU inference, real-time feature stores) to deploy models efficiently at scale
Mentor scientists on the team and contribute to the broader Amazon ML science community through papers, conferences, and internal deep dives
What makes this role unique:
Direct business impact: Your models determine bid prices for billions of daily ad impressions - a 1% prediction improvement translates to tens of millions in advertiser value
Technical depth at scale: Multi-task deep learning architectures serving real-time inference across multiple global regions under strict latency constraints
Diverse problem space: From signal-sparse open internet prediction to calibration under distribution shift, from incrementality measurement to cost-efficient GPU inference
Autonomy and ownership: End-to-end ownership from problem framing through research, experimentation, production deployment, and business metric monitoring
Impact and career growth:
Amazon is investing heavily in building a world-class advertising business. Your work directly influences how Amazon's advertising products optimize campaign performance for advertisers worldwide

You will work with a highly motivated, collaborative team with a broad mandate to experiment and innovate. You will have opportunities to present to senior leadership, define long-term science vision, attend external conferences (NeurIPS, KDD, ICML), and shape the direction of ML-driven advertising at Amazon.


What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Amazon logo

About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US