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Advertising Manager Jobs in Mobile, AL (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display - managing campaign setup, audience targeting ...

OWA

Marketing Manager

Foley, AL

This role manages day-to-day team workflow, project prioritization, cross-functional communication ... Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama ...

OWA

Marketing Manager

Foley, AL · On-site

This role manages day-to-day team workflow, project prioritization, cross-functional communication ... Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama ...

Chandler Management Corp

Community Manager

Mobile, AL · On-site

$58K - $60K/yr

Prepare advertising and marketing plan for the community and execute approved marketing plans. b ... Collaborate with Regional Manager to assess changes in rental market through analysis of customer ...

Cspire_telapex

Senior Programmatic Specialist

Mobile, AL · Remote

$115K - $115K/yr

Experience managing campaigns across multiple formats including native, display, and video-based advertising channels. Strong understanding of programmatic buying, RTB mechanics, PMP and open ...

C Spire

Senior Programmatic Specialist

Mobile, AL · Remote

$115K - $115K/yr

Experience managing campaigns across multiple formats including native, display, and video-based advertising channels. Strong understanding of programmatic buying, RTB mechanics, PMP and open ...

OWA

Social Media Mgr

Foley, AL

Own paid social media advertising strategy and execution, including Meta Ads (Facebook/Instagram), TikTok Ads, and boosted content -- managing targeting, bidding, creative testing, budget pacing, and ...

OWA

Social Media Mgr

Foley, AL · On-site

Own paid social media advertising strategy and execution, including Meta Ads (Facebook/Instagram), TikTok Ads, and boosted content - managing targeting, bidding, creative testing, budget pacing, and ...

Cspire_telapex

Senior SEM Specialist

Mobile, AL

$77K - $95K/yr

Monitor and manage multi-million-dollar advertising budgets while maintaining accountability for efficiency, customer acquisition, and return on investment. Partner with Analytics, Data Science ...

C Spire

Senior SEM Specialist

Mobile, AL

$77K - $95K/yr

Monitor and manage multi-million-dollar advertising budgets while maintaining accountability for efficiency, customer acquisition, and return on investment. Partner with Analytics, Data Science ...

The N2 Company

Territory Sales Manager

Mobile, AL · On-site

$132K/yr

Conduct consultative meetings with local business owners to establish long-term advertising ... Manage your territory, sales pipeline, and publication operations * Partner with N2's national team ...

Cspire_telapex

Senior Paid Social Specialist

Mobile, AL

$77K - $95K/yr

Manage multi-million-dollar advertising budgets while maintaining accountability for customer acquisition, lead generation, efficiency, and return on investment. Continuously optimize campaigns ...

C Spire

Senior Paid Social Specialist

Mobile, AL

$77K - $95K/yr

Manage multi-million-dollar advertising budgets while maintaining accountability for customer acquisition, lead generation, efficiency, and return on investment. Continuously optimize campaigns ...

OWA

Content Producer

Foley, AL

$107K/yr

Support paid advertising creative needs in partnership with the Digital Marketing Manager and Marketing Manager, producing thumb-stopping ad content optimized for paid social and digital placements ...

OWA

Content Producer

Foley, AL · On-site

$107K/yr

Support paid advertising creative needs in partnership with the Digital Marketing Manager and Marketing Manager, producing thumb-stopping ad content optimized for paid social and digital placements ...

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All JobsAdvertising JobsAdvertising Manager JobsAdvertising Manager Jobs in Mobile, AL

Advertising Manager information

See Mobile, AL salary details

$32.7K

$87.7K

$130K

How much do advertising manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for advertising manager in Mobile, AL is $87,685.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $110,600.00 per year, depending on experience, location, and employer.

How much does an ads manager make?

An advertising manager's salary varies based on experience, location, and industry, but the median annual salary in the United States is around $85,000. Senior roles or those in large markets can earn over $120,000, and many advertising managers also receive bonuses and benefits. Strong skills in digital marketing tools and campaign management can influence earning potential.

Is advertising a high paying job?

Advertising managers typically earn above-average salaries compared to many other roles, with compensation varying based on experience, location, and company size. Senior positions or those in major markets tend to offer higher pay, and skills in digital marketing and data analysis can enhance earning potential.

How does an Advertising Manager typically collaborate with creative and sales teams to deliver effective campaigns?

Advertising Managers play a pivotal role in bridging the gap between creative teams, who develop campaign concepts, and sales teams, who interface with clients and drive revenue. They coordinate project timelines, communicate client objectives, and ensure that creative deliverables align with both brand messaging and sales goals. Regular meetings and feedback sessions are common, ensuring that campaigns are on track and adjustments are made promptly to meet client expectations. This collaborative environment requires strong organizational and interpersonal skills, as well as the ability to manage multiple stakeholders and deadlines simultaneously.

What does an Advertising Manager do?

An Advertising Manager plans, develops, and oversees advertising campaigns to promote products or services. They coordinate with creative teams, analyze market trends, and manage budgets to ensure effective advertising strategies. Strong communication skills and knowledge of advertising tools are essential for success in this role.

What is the difference between Advertising Manager vs Marketing Coordinator?

AspectAdvertising ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, advertising, or related field; experience in ad campaignsBachelor's degree in marketing, communications, or related field; entry-level to mid-level experience
Work EnvironmentOversees advertising campaigns, collaborates with creative teams, manages budgetsSupports marketing initiatives, coordinates campaigns, conducts research
Industry UsageCommon in advertising agencies, large corporationsFound across various industries, including corporate, non-profit, and retail

The Advertising Manager focuses on planning, executing, and managing advertising campaigns, often leading creative teams and handling budgets. In contrast, the Marketing Coordinator supports broader marketing strategies, assists with campaign coordination, and conducts market research. Both roles require marketing knowledge, but the Advertising Manager typically has more experience and responsibility in campaign management.

What is the starting salary of an Advertising Manager?

The starting salary for an Advertising Manager typically ranges from $50,000 to $70,000 annually, depending on factors such as location, industry, and experience. Entry-level roles may offer lower compensation, while those with relevant skills in digital marketing and campaign management can earn higher starting salaries.

What Is an Advertising Manager?

An advertising manager plans and directs the advertising and promotional campaigns of companies to generate interest and revenue for a service or a product. They work with sales agents, financial staff, and art directors to run campaigns from start to finish, and achieve an agreed upon objective.

What are the key skills and qualifications needed to thrive as an Advertising Manager, and why are they important?

To thrive as an Advertising Manager, you need expertise in marketing strategy, campaign management, and analytics, often supported by a degree in marketing or a related field. Familiarity with digital advertising platforms (like Google Ads and Facebook Ads), analytics tools, and media planning software is typically required. Strong leadership, creativity, and communication skills help distinguish top performers in this role. These competencies are essential for crafting effective campaigns, maximizing ROI, and leading teams in a dynamic, results-driven environment.
More about Advertising Manager jobs
What are the most commonly searched types of Advertising jobs in Mobile, AL? The most popular types of Advertising jobs in Mobile, AL are:
What are popular job titles related to Advertising Manager jobs in Mobile, AL? For Advertising Manager jobs in Mobile, AL, the most frequently searched job titles are:
What job categories do people searching Advertising Manager jobs in Mobile, AL look for? The top searched job categories for Advertising Manager jobs in Mobile, AL are:
What cities near Mobile, AL are hiring for Advertising Manager jobs? Cities near Mobile, AL with the most Advertising Manager job openings:
Advertising Manager jobs near you
Infographic showing various Advertising Manager job openings in Mobile, AL as of July 2026, with employment types broken down into 80% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $87,685 per year, or $42.2 per hour.
Digital Marketing Mgr

Digital Marketing Mgr

OWA

Foley, AL

Full-time

Posted 14 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field

Interested applicants can apply directly to www.visitowa.com/employment.

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