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Online Reputation Management Jobs in Mobile, AL (NOW HIRING)

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Online Reputation Management information

See Mobile, AL salary details

$17.4K

$40.3K

$85.3K

How much do online reputation management jobs pay per year?

As of Aug 24, 2026, the average yearly pay for online reputation management in Mobile, AL is $40,284.00, according to ZipRecruiter salary data. Most workers in this role earn between $24,800.00 and $43,200.00 per year, depending on experience, location, and employer.

What is an online reputation management?

An Online Reputation Management (ORM) job involves monitoring, influencing, and improving a brand's or individual's online presence. ORM specialists track online reviews, social media mentions, and search results to manage public perception. They respond to negative feedback, implement SEO strategies, and create positive content to enhance reputation. The goal is to build trust, protect credibility, and ensure that a brand or individual is accurately represented online.

What are the typical daily responsibilities in online reputation management?

Daily tasks in Online Reputation Management often include monitoring brand mentions and reviews across various platforms, responding to customer feedback, and analyzing sentiment trends. Professionals in this role also develop and implement strategies to address negative publicity, collaborate with PR and marketing teams, and prepare regular reports on reputation trends and campaign effectiveness. You may engage directly with customers online to resolve issues diplomatically, create content that enhances the brand image, and stay updated on the latest digital reputation tools. This dynamic work environment offers opportunities to work cross-functionally and make a direct impact on the public perception of an organization.

What are the key skills and qualifications needed to thrive in online reputation management?

To thrive in Online Reputation Management, you need strong analytical abilities, expertise in digital marketing, and a solid understanding of SEO and crisis communication, usually supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with reputation monitoring tools (such as Brand24 or Mention), social media platforms, and review management systems is commonly required, along with certifications in digital marketing or social media management being advantageous. Excellent written and verbal communication, problem-solving skills, and diplomacy help professionals handle sensitive situations and interact effectively with clients and stakeholders. These competencies are crucial for monitoring a brand’s online presence, managing crises gracefully, and sustaining a positive public image.

What are popular job titles related to Online Reputation Management jobs in Mobile, AL?

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Online Reputation Management jobs near you

Digital Marketing & Content Coordinator

THREADED FASTENERS INC

Mobile, AL • On-site

Full-time

Posted 27 days ago

Job description

Summary/Objective
The Digital Marketing & Content Coordinator is responsible for planning, creating, and managing the written and digital content that connects Threaded Fasteners, Inc. to its customers, prospects, communities, and employee-owners. This position owns the day-to-day execution of internal and external digital marketing activities including social media management, blog and website content, search engine optimization, online reputation management, Google Business Profiles, email marketing support, and press releases. Working closely with the Creative Coordinator and marketing leadership, the ideal candidate is a skilled writer and digital communicator who understands B2B audiences and can translate complex industrial products and company culture into clear, compelling content that reflects the mission of the Threaded Fasteners, Inc. Family of Companies.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Content Creation & Writing
  • Writes and publishes blog articles, knowledge center content, and educational resources aligned with SEO strategy and content calendar.
  • Drafts press releases, company announcements, and PR-style articles for distribution and website publication.
  • Creates social media copy for LinkedIn, Facebook, and other approved platforms; schedules and publishes content using the company's social media management tools.
  • Develops and maintains email marketing content including newsletters and campaign communications.
  • Writes and updates website copy across the TFI and TFM web properties to ensure accuracy, consistency, and search performance.

Digital Presence & Online Reputation
  • Manages and maintains all Google Business Profiles across TFI and TFM locations; ensures listings are accurate, current, and optimized.
  • Monitors online reviews and digital reputation; coordinates response strategy in alignment with brand voice and company guidelines.
  • Supports basic SEO practices including on-page optimization, meta descriptions, and content tagging.
  • Tracks and reports on social media and website performance metrics; provides regular summaries to marketing leadership.

Sales Enablement & Marketing Support
  • Assists in developing written content for sales collateral, line cards, product one-sheets, and trade show materials in collaboration with the Creative Coordinator.
  • Sources and organizes content from subject matter experts across the organization for use in blogs, FAQs, and educational resources.
  • Supports the development of the company's content calendar and ensures consistent publishing cadence.
  • Owns and maintains the company content calendar; coordinates scheduling, approvals, and publishing cadence across all digital channels.

Internal Communications
  • Manages and updates The Bolt, the company's internal website and intranet, on a regular weekly basis including posting photos, news, and announcements that keep employee-owners informed and engaged.
  • Coordinates internal communications content by gathering updates, photos, and information from departments and leadership across TFI locations.
  • Supports the development and distribution of internal digital communications including newsletters, announcements, and milestone recognition.
  • Works with HR and leadership to ensure internal messaging reflects company culture, values, and approved communications standards.

Coordination & Process
  • Collaborates with the Creative Coordinator to ensure written content and visual design are developed in parallel and delivered together.
  • Maintains organized content libraries, brand voice guidelines, and digital asset folders for shared team use.
  • Manages incoming content requests from across the organization and triages based on priority and strategic alignment.
  • Performs other duties as assigned by the Vice President of Operations / Distribution or President.

Competencies
  • Exceptional written communication skills across multiple formats (short-form, long-form, conversational, technical)
  • Proficiency in social media platforms including LinkedIn and Facebook; familiarity with scheduling tools (e.g., Cloud Campaign, Hootsuite, or similar)
  • Working knowledge of WordPress or comparable CMS for website content management
  • Familiarity with Google Business Profile (formerly Google My Business) management
  • Basic understanding of SEO principles and content optimization
  • Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
  • Ability to translate technical or industrial subject matter into accessible, audience-appropriate content
  • Commitment to brand voice consistency and brand standards
  • Ethical conduct and discretion with sensitive internal and external communications

Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, and collaboration platforms. Job duties may occasionally require visiting Threaded Fasteners, Inc. facilities or attending trade shows and company events to gather content, capture information, or support marketing activities.
Physical Demands
This is a largely sedentary role; however, some travel and on-site content gathering may require standing, walking, or light lifting of marketing materials or equipment.
Expected Hours of Work
This is a full-time position. Typical days and hours of work are Monday through Friday, 8:00 a.m. to 4:30 p.m.
Travel
Some travel is expected with this position, including trade shows, branch locations, and company events.
Required Education and Experience
  • Associate's degree or equivalent experience in marketing, communications, journalism, English, digital media, or a related field.
  • Demonstrated writing experience, including samples across formats (articles, social media, web copy, or similar).
  • Proficiency with standard office and content tools including Microsoft Office and Google Workspace.

Preferred Education and Experience
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Experience managing social media accounts or a content calendar for a business or organization.
  • Familiarity with B2B marketing, manufacturing, construction, or industrial sectors.
  • Experience with SEO tools (e.g., Google Search Console, Semrush, or Yoast) and web analytics (e.g., Google Analytics).
  • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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