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Advertising Associate Jobs in Springfield, MA (NOW HIRING)

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Advertising Associate information

See Springfield, MA salary details

$36.9K

$117K

$147.5K

How much do advertising associate jobs pay per year?

As of Aug 1, 2026, the average yearly pay for advertising associate in Springfield, MA is $116,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,200.00 and $141,000.00 per year, depending on experience, location, and employer.

How does an Advertising Associate typically collaborate with other departments to develop effective campaigns?

Advertising Associates frequently work with teams from creative, marketing, and sales departments to ensure campaigns align with overall brand strategy and business goals. They participate in brainstorming sessions, coordinate content creation, and help manage timelines to keep projects on track. This cross-functional collaboration allows Advertising Associates to gain exposure to various aspects of the advertising process, making communication and teamwork essential parts of the role.

What are the key skills and qualifications needed to thrive as an Advertising Associate, and why are they important?

To thrive as an Advertising Associate, you need a strong grasp of marketing principles, campaign management, and a relevant degree in marketing, communications, or a related field. Familiarity with digital advertising platforms (such as Google Ads and Facebook Ads), analytics tools, and creative software like Adobe Creative Suite is typically required. Outstanding communication, creativity, and organizational skills help you collaborate effectively and manage multiple campaigns. These skills are crucial for developing compelling ad content, optimizing campaign performance, and driving successful outcomes for clients or brands.

What kind of jobs in media bring in $150,000 a year?

Advertising associates typically do not earn $150,000 annually; higher-paying media roles include media directors, senior marketing managers, media planners, and digital marketing executives, often requiring extensive experience, advanced skills, and sometimes certifications. These roles involve strategic planning, campaign management, and data analysis, and they are usually found in larger organizations or agencies. Salaries at this level often reflect leadership responsibilities and specialized expertise in media and advertising.

What is the difference between Advertising Associate vs Marketing Coordinator?

AspectAdvertising AssociateMarketing Coordinator
Required CredentialsAssociate's degree in marketing, advertising, or related fieldBachelor's degree in marketing, communications, or business
Work EnvironmentAdvertising agencies, media companies, or corporate marketing teamsCorporate offices, advertising agencies, or marketing firms
Employer & Industry UsageUsed in advertising and media industries to support campaign executionUsed across various industries to coordinate marketing activities and campaigns

The main difference is that Advertising Associates focus on supporting advertising campaigns, often handling media buys and campaign setup, while Marketing Coordinators oversee broader marketing activities, including planning, coordination, and strategy implementation. Both roles require similar educational backgrounds but differ in scope and responsibilities.

What does an Advertising Associate do?

An Advertising Associate supports the planning, development, and execution of advertising campaigns for a company or agency. They assist with market research, coordinate with creative teams, manage schedules, and help track campaign performance. Their role often includes administrative tasks, communicating with clients, and ensuring that projects stay on track and within budget. Overall, they play a key part in making sure advertising efforts run smoothly and effectively.

Which is better, PR or advertising?

For an Advertising Associate, both public relations (PR) and advertising are important but serve different purposes; advertising focuses on paid campaigns to promote products or services, while PR manages brand reputation and media relations. Skills in communication, creativity, and understanding target audiences are essential in both fields. Choosing between them depends on career interests and the specific skills you want to develop.

What is an advertising associate?

An advertising associate is a professional who supports advertising campaigns by assisting with market research, creating promotional materials, and coordinating with clients and media outlets. They often use tools like advertising software and social media platforms and may need strong communication and organizational skills. This role typically requires a bachelor's degree in marketing, advertising, or a related field.

What is the highest paying advertising job?

The highest paying advertising jobs are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Advertising, which can earn six-figure salaries or higher. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.
What are the most commonly searched types of Advertising jobs in Springfield, MA? The most popular types of Advertising jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Advertising Associate jobs? Cities near Springfield, MA with the most Advertising Associate job openings:
Advertising Associate jobs near you

MARKETING / SALES / ADVERTISING INTERN

General Digital Corporation

South Windsor, CT • On-site

Internship

Re-posted 20 days ago

Job description

Company Description
General Digital remains a proud entrepreneurial company with deeply rooted traditions of quality and service. We have evolved into the industry's leader in innovative flat screen LCD display design, integration and enhancement. We continue to provide turnkey software solutions and consultative engineering services.
General Digital stands as a strong, viable force in the industry, poised to meet the challenge of your specific needs. Deloitte and Touche chose us three times (2003, 2005 and 2006) for their prestigious Fast 50 Technology award.
And we would like to note how grateful we are for our customers' referrals of friends and associates to General Digital.
Job Description
General Digital Corporation is looking for a qualified intern to join our marketing/advertising team. General Digital is the industry leader in innovative flat screen LCD display design, integration and enhancement. We provide turnkey software solutions and consultative engineering services. Our marketing department is growing and seeks an intern who can participate in various stages of print and digital sales/marketing campaigns.
This intern should be prepared to work in a fast-paced team environment, and will finish the internship having gained broad experience in various aspects of marketing.
Responsibilities
• Assist in the creation of signage, circulars, mock ups, e-mail campaigns, on line promotion, etc.
• Assist in the distribution or delivery of marketing materials
• Assist with fulfillment of marketing offers
• Assist in database acquisition and administrative needs
• Assist with execution of trade shows
• Assist with the preparation and delivery of training materials
• Perform analysis of marketing and sales data
• Seek and analyze competitor marketing and sales materials both on and offline
• Prepare presentations
• Enter contact information into contact management systems
• Provide support to social media efforts
• Maintain tracking report of public relations activity
Qualifications
General Digital is looking for an undergraduate student in the greater Hartford, CT area who is majoring in Sales, Marketing or Advertising. This person should have excellent verbal and written communication skills, with extensive knowledge of Web and social media. PowerPoint, Word and Excel experience is a bonus, and will be considered when choosing the best applicant for this internship position. Only 2 spots are available and we're looking to fill them by no later than the end of January 2017.
Additional Information
Majors
Marketing, Sales, Advertising, Computer Science, Mathematics, Language

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