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Ads Rater Jobs in California (NOW HIRING)

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Ads Rater information

What is an ads rater?

An Ads Rater is responsible for evaluating the quality, relevance, and accuracy of online advertisements. They review ads based on specific guidelines and provide feedback to improve search engine and ad performance. This role typically requires fluency in a specific language, familiarity with local culture, and strong analytical skills. Ads Raters work remotely on a flexible schedule, with tasks assigned through an online platform.

What are the typical daily responsibilities of an ads rater?

Ads Raters are responsible for reviewing and evaluating the relevance, quality, and usefulness of online advertisements based on specific guidelines provided by the employer. On a daily basis, you will spend most of your time assessing ads using an online platform, ensuring that they meet established criteria, and providing feedback to improve future ad targeting. The work is often independent and remote, allowing for flexible scheduling, but it also requires consistent productivity and accuracy. Regular self-motivation and careful attention to instruction are key to succeeding in this position.

What are the key skills and qualifications needed to thrive in the ads rater position, and why are they important?

To thrive as an Ads Rater, you need strong analytical thinking, attention to detail, and proficiency in web navigation, typically supported by a high school diploma or equivalent. Familiarity with online rating platforms, web browsers, and sometimes proprietary evaluation tools is often required. Excellent time management, communication, and the ability to work independently make someone stand out in this role. These skills ensure accurate, unbiased ad evaluations and contribute to improving the quality and relevance of online advertising.

Infographic showing various Ads Rater job openings in California as of August 2026, with employment types broken down into 62% Full Time, 34% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution.

Machine Learning Engineer Intern (Search Ads) - 2027 Summer

San Jose, CA • On-site

TikTok
Arts, Entertainment, and Recreation • 1 - 5K employees

$45/hr

Full-time, Temporary, Internship

Medical, Life

Re-posted 6 days ago


Key responsibilities

  • Participate in the development of a large-scale Ads system.

  • Contribute to relevance model and strategy optimization, including semantic matching, active learning, multi-model approaches, and ranking strategies.

  • Work on NLP capabilities, query understanding, and improve CTR/CVR model estimation accuracy through data analysis, modeling, and feature engineering.


TikTok rating

8.2

Company rating: 8.2 out of 10

Based on 12 frontline employees who took The Breakroom Quiz


Job description

Responsibilities
The Search Ads team constantly pushes the boundaries of general search engine monetization across our apps, including TikTok, TopBuzz, BuzzVideo, and more, building a globally leading Search Ads monetization system. At the Search Ads team, you will have the chance to work on large-scale distributed storage and architecture, NLP, Rank, and IR related problems. You will be also deeply involved in the innovation and optimization of our Ad format, creative display, and the ROI of ads delivery. We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth. Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals. Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted. Applications are reviewed on a rolling basis, so we encourage you to apply early. Please clearly state your availability in your resume, including your start and end dates. Responsibilities: - Participate in the development of a large-scale Ads system - Responsible for relevance model and strategy optimization, such as semantic matching models, active learning, text/photo/video multi-model, ranking strategy, etc - Participate in the development and iteration of Ads algorithms by using Machine Learning. - Work on NLP (Natural Language Processing) capability improvement and query understanding, such as query classification, seq2seq, NER (Named Entity Recognition), knowledge graph, bidword optimization, etc - Work on CTR/CVR model estimation accuracy, data analysis, modeling, feature engineering - Research and develop Ads pacing algorithms, ads traffic control, etc - Partner with product managers and product strategy & operation team to define product strategy and features
Qualifications
Minimum Qualifications: - Currently pursuing a Bachelor's or above degree in Computer Science, Software Engineering, Computer Engineering, or a related technical discipline. - Experience in and good theoretical grounding in machine learning concepts and techniques. - Excellent programming, debugging, and optimization skills in one or more general purpose programming languages, including but not limited to: Go, C/C++, Python. - Experience in one or more of the following frameworks: Tensorflow/PyTorch/MXNet, etc - Ability to think critically and to formulate solutions to problems in a clear and concise way. - Must be able to commit to a 12-week full-time work period during Summer 2027. Preferred Qualifications: - Familiar with Ads system, recommendation, searching, ranking, etc.
Job Information
[For Pay Transparency]Compensation Description (Hourly) - Campus Intern
The hourly rate range for this position in the selected city is $45- $45.
Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

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