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What are the key skills and qualifications needed to thrive in the ads rater position, and why are they important?

To thrive as an Ads Rater, you need strong analytical thinking, attention to detail, and proficiency in web navigation, typically supported by a high school diploma or equivalent. Familiarity with online rating platforms, web browsers, and sometimes proprietary evaluation tools is often required. Excellent time management, communication, and the ability to work independently make someone stand out in this role. These skills ensure accurate, unbiased ad evaluations and contribute to improving the quality and relevance of online advertising.

What is an ads rater?

An Ads Rater is responsible for evaluating the quality, relevance, and accuracy of online advertisements. They review ads based on specific guidelines and provide feedback to improve search engine and ad performance. This role typically requires fluency in a specific language, familiarity with local culture, and strong analytical skills. Ads Raters work remotely on a flexible schedule, with tasks assigned through an online platform.

What are the typical daily responsibilities of an ads rater?

Ads Raters are responsible for reviewing and evaluating the relevance, quality, and usefulness of online advertisements based on specific guidelines provided by the employer. On a daily basis, you will spend most of your time assessing ads using an online platform, ensuring that they meet established criteria, and providing feedback to improve future ad targeting. The work is often independent and remote, allowing for flexible scheduling, but it also requires consistent productivity and accuracy. Regular self-motivation and careful attention to instruction are key to succeeding in this position.

What are popular job titles related to Ads Rater jobs in California?

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Ads Rater jobs near you
Infographic showing various Ads Rater job openings in California as of August 2026, with employment types broken down into 30% Full Time, and 70% Part Time. Highlights an 46% In-person, 14% Hybrid, and 40% Remote job distribution.

Distributed Systems Engineer 6 - Ads Member Experience

Netflix

Los Gatos, CA • On-site

Full-time

Re-posted 14 days ago

Netflix rating

5.8

Company rating: 5.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

70th of 76 rated media

Job description

Job Summary:
Netflix is a leading entertainment company focused on pushing the boundaries of storytelling and technology. They are seeking a Senior Distributed Systems Engineer to join the Ads Member Experience team, responsible for developing innovative ad formats and optimizing advertising systems to enhance user experience and drive business impact.
Responsibilities:
• Identify and build the ad formats that will define the future of advertising on the Netflix streaming platform, including live events.
• Drive the definition of ad formats and how they are standardized across delivery platforms (TV, mobile, web).
• Lead the experimentation needed to optimize the advertising experience for users and advertisers.
• Build highly performant advertising systems and deliver high impact to the business by monetizing content.
• Collaborate with cross-functional stakeholders from product, engineering, design, etc. to deliver complex features with critical business impact.
Qualifications:
Required:
• 8+ years of software development experience, with 5+ years of experience in the Ads domain
• Professional experience with ad formats and ad delivery systems, including experimentation with ad creatives and/or native ads.
• Experience with architecting and building large-scale infrastructure for real-time, low-latency, online advertising environments.
• Thorough understanding of the advertising marketplace and landscape, with a focus on publisher side challenges like optimizing fill rates, adjusting ad load, and maximizing advertiser value.
• Proven track record of building systems that power sophisticated user experimentation, A/B testing and lift studies.
• Strong analytical and strategic thinking with demonstrated product sense and leadership in the working environment.
• Expertise in developing systems that measure and optimize end-user advertising experiences, delivering the right advertisement at the right time for the right user.
• Track record of collaborating with cross-functional stakeholders from product, engineering, design, etc. and of delivering complex features with critical business impact
Preferred:
• Familiarity with SDUI (Server-Driven User Interface) architectures.
• Experience building unique ad formats and ad products at scale across multiple advertising channels (CTV, DOOH, Mobile, and Web).
• Programmatic advertisement experience.
• Contributed to an ads industry technology standard (e.g. VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
• Familiarity with legal compliance and changing landscape of ads regulations around the world.
Company:
Netflix is an online streaming platform that enables users to watch TV shows and movies. Founded in 1997, the company is headquartered in Los Gatos, USA, with a team of 10001+ employees. The company is currently Late Stage.

What Netflix employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Netflix

Sourced by ZipRecruiter

Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Industry

Arts, entertainment, and recreation

Company size

5,001 - 10,000 Employees

Headquarters location

Los Gatos, CA, US

Year founded

1997

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