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Ads Rater Jobs in California (NOW HIRING)

Higgsfield

Machine Learning Engineer, Ads

San Francisco, CA · On-site

$165 - $230K/hr

... rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands. We're ... This role is for someone who understands ads systems deeply and is equally strong in modern ...

TikTok

$45 - $60/hr

Responsibilities TikTok Lead Ads team is responsible for building lead generation solutions that ... hourly rate range for this position in the selected city is $45- $60. ​ Benefits may vary ...

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Ads Rater information

What is an ads rater?

An Ads Rater is responsible for evaluating the quality, relevance, and accuracy of online advertisements. They review ads based on specific guidelines and provide feedback to improve search engine and ad performance. This role typically requires fluency in a specific language, familiarity with local culture, and strong analytical skills. Ads Raters work remotely on a flexible schedule, with tasks assigned through an online platform.

What are the typical daily responsibilities of an ads rater?

Ads Raters are responsible for reviewing and evaluating the relevance, quality, and usefulness of online advertisements based on specific guidelines provided by the employer. On a daily basis, you will spend most of your time assessing ads using an online platform, ensuring that they meet established criteria, and providing feedback to improve future ad targeting. The work is often independent and remote, allowing for flexible scheduling, but it also requires consistent productivity and accuracy. Regular self-motivation and careful attention to instruction are key to succeeding in this position.

What are the key skills and qualifications needed to thrive in the ads rater position, and why are they important?

To thrive as an Ads Rater, you need strong analytical thinking, attention to detail, and proficiency in web navigation, typically supported by a high school diploma or equivalent. Familiarity with online rating platforms, web browsers, and sometimes proprietary evaluation tools is often required. Excellent time management, communication, and the ability to work independently make someone stand out in this role. These skills ensure accurate, unbiased ad evaluations and contribute to improving the quality and relevance of online advertising.

What are popular job titles related to Ads Rater jobs in California?

For Ads Rater jobs in California, the most frequently searched job titles are:

What job categories do people searching Ads Rater jobs in California look for?

The top searched job categories for Ads Rater jobs in California are:

Ads Rater jobs near you
Infographic showing various Ads Rater job openings in California as of August 2026, with employment types broken down into 62% Full Time, 34% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution.

Paid Ads and Media Specialist

Santa Ana, CA • On-site

ASIA INTERNATIONAL, INC.
51 - 200 employees
Learn more about ASIA INTERNATIONAL, INC.external

$70K - $85K/yr

Other

Re-posted 26 days ago

Job description

The Wagyu Shop is a premium direct-to-consumer food brand specializing in authentic Japanese A5 Wagyu, American Wagyu, premium seafood, caviar, and luxury gifting experiences. We are looking for a results-driven digital marketer who can own customer acquisition, retention, and brand growth across multiple channels.

Position Overview

The Digital Marketing Associate will be responsible for driving online revenue growth through paid advertising, email and SMS marketing, and social media. This role requires both strategic thinking and hands-on execution, with a strong focus on performance marketing.

Responsibilities

Paid Media Management

Own and manage all paid advertising channels, including:

  • Meta (Facebook & Instagram)
  • Google Ads
  • Microsoft/Bing Ads
  • Retargeting campaigns
  • Develop acquisition, remarketing, and retention strategies.
  • Monitor campaign performance and optimize toward ROAS, CPA, MER, and customer lifetime value.
  • Manage advertising budgets and provide regular performance reporting.

Email & SMS Marketing

  • Build and manage Klaviyo email marketing campaigns and automated flows.
  • Create and build the following: 
    • Welcome series
    • Abandoned cart flows
    • Browse abandonment
    • Post-purchase sequences
    • Win-back campaigns
    • VIP and loyalty campaigns
  • Manage SMS campaigns and customer segmentation. 
  • Continuously test messaging, offers, and creative to improve performance.

SEO & AI Search Visibility

  • Own SEO strategy to grow organic traffic and revenue.
  • Optimize product, collection, and content pages for search performance.
  • Conduct keyword research and identify new growth opportunities.
  • Monitor site health, indexing, page speed, and technical SEO.
  • Create and optimize content that improves visibility in Google and AI-powered search platforms.
  • Stay ahead of changes in search, AI discovery, and emerging customer acquisition channels.
  • Track rankings, organic traffic, and revenue from search channels.
  • Build partnerships and backlink opportunities to strengthen domain authority.

Organic Social Media

  • Develop and execute content calendars across social platforms.
  • Create engaging content that highlights products, recipes, customer experiences, and brand storytelling.
  • Grow audience engagement and community participation.
  • Monitor trends and identify opportunities to increase organic reach.

Influencer & Partnership Marketing

  • Identify, recruit, and manage influencer relationships.
  • Coordinate gifting and partnership campaigns.
  • Develop strategic partnerships with chefs, creators, athletes, brands, and affiliates.
  • Track partnership performance and ROI.

Analytics & Reporting

  • Analyze performance across all marketing channels.
  • Track KPIs including revenue, ROAS, CAC, conversion rate, email performance, and customer retention.
  • Present actionable insights and recommendations.
  • Use data to guide marketing strategy and budget allocation.
Qualifications

Required

  • 3+ years of experience managing digital marketing campaigns.
  • Hands-on experience with Meta Ads Manager and Google Ads.
  • Experience building and managing Klaviyo email and SMS campaigns.
  • Strong understanding of customer acquisition and retention strategies.
  • Ability to analyze performance data and make optimization recommendations.
  • Excellent communication and project management skills.
  • Self-starter mentality with strong attention to detail.

Preferred

  • Shopify experience.
  • Experience with food, beverage, luxury, or eCommerce brands.
  • Familiarity with influencer and affiliate marketing platforms.
  • Basic graphic design or creative production experience.

The Wagyu shop is an equal opportunity employer.