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Ad Monetization Manager Jobs in Indiana (NOW HIRING)

In order to grow in-store ad revenue, Retail Media Networks need to trust, learn and understand why ... role in monetization programs. * Creativity and perseverance to develop business over the ...

Ad Monetization Manager information

What is an Ad Monetization Manager?

An Ad Monetization Manager is a professional responsible for maximizing a company's revenue from digital advertisements. They develop and implement strategies to optimize ad placements, select the best ad networks, and analyze performance data to improve earnings. These managers often work closely with product, marketing, and development teams to ensure ads are integrated seamlessly and do not negatively impact user experience. Their goal is to balance revenue generation with user retention and satisfaction.

What are the key skills and qualifications needed to thrive as an Ad Monetization Manager, and why are they important?

To thrive as an Ad Monetization Manager, you need a strong understanding of digital advertising, data analysis, and revenue optimization, usually backed by a degree in marketing, business, or a related field. Familiarity with ad serving platforms (such as Google Ad Manager), analytics tools, and programmatic advertising systems is typically required. Exceptional problem-solving, negotiation, and communication skills help you collaborate effectively with partners and internal teams. These skills and qualifications are crucial for maximizing ad revenue, maintaining user experience, and ensuring sustainable business growth.

How does an Ad Monetization Manager typically collaborate with product and engineering teams to optimize revenue?

Ad Monetization Managers work closely with product and engineering teams to ensure that ad placements are both user-friendly and revenue-maximizing. Regular meetings are common to discuss new features, address technical challenges, and analyze the impact of recent ad implementations. Effective collaboration often involves sharing data insights, testing new formats, and ensuring seamless integration of ad technologies, which ultimately drives better monetization outcomes while maintaining a positive user experience.

What is the difference between Ad Monetization Manager vs Ad Operations Specialist?

AspectAd Monetization ManagerAd Operations Specialist
CredentialsBachelor's in Marketing, Business, or related field; experience in ad techBachelor's in Marketing, Advertising, or related field; technical skills in ad platforms
Work EnvironmentStrategic planning, analytics, cross-team collaborationTechnical setup, campaign management, troubleshooting
Industry UsageUsed in digital media, advertising agencies, publishersCommon in ad tech companies, publishers, digital marketing teams
Search & Comparison IntentFocus on revenue optimization, ad strategyFocus on campaign execution, ad platform management

The Ad Monetization Manager primarily focuses on developing strategies to maximize ad revenue through data analysis and cross-team collaboration. In contrast, the Ad Operations Specialist handles the technical setup, execution, and troubleshooting of ad campaigns. Both roles are essential in digital advertising but differ in scope and responsibilities.

What are popular job titles related to Ad Monetization Manager jobs in Indiana? For Ad Monetization Manager jobs in Indiana, the most frequently searched job titles are:
What cities in Indiana are hiring for Ad Monetization Manager jobs? Cities in Indiana with the most Ad Monetization Manager job openings:
Retail Media Account Manager

Retail Media Account Manager

Mood Media

Fishers, IN • On-site

Full-time

Posted 20 days ago


Mood Media rating

7.7

Company rating: 7.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

29th of 75 rated media


Job description

About Us:

Mood Media is the world’s leading experiential media company, optimizing on-premise retail customer experience and driving significant value for businesses and brands worldwide. With the most comprehensive suite of fully integrated solutions, Mood leverages advanced digital technology, curated and original creative content, and design expertise to make every shopping and guest experience more personal and engaging. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million+ consumers each day.

In-Store Marketplace (ISM), a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize the in- store experience and advertisers to connect with customers at the ever-critical point of sale. ISMs in-store digital advertising influences consumers via display, audio and experiential channels across a range of aggregated retailers. Combining on-premise experiential media and in-store advertising solutions on one digital platform - ISM digitizes and personalizes the in-store shopping experiences that today’s consumers expect.

Role Description:

In order to grow in-store ad revenue, Retail Media Networks need to trust, learn and understand why and how in-store retail media will drive alternative revenue streams that help brand partners launch new products and advertise at point of sale. The In-Store Marketplace technology and solution aligns with retail media standards and allows for multi channel advertising by brands. The Retail Media Account Manager reports to the SVP of Global Retail Media and Partnerships.

Responsibilities:

  • Work with pre-sales responsible stakeholders to manage transition from retail media pre-sales to post-sale relationship
  • Operationalize the processes and functions of the retail media network relationship by collaborating with internal project manager, finance, marketing and AdOps
  • Collaborate with internal stakeholders to apply the Retail Media Network playbook to drive maximum ad revenue sourced from the Retail Media Network sellers
  • Manage playbook progress across all Retail Media Networks by modifying, adapting and tracking needs of each particular retailer or vertical
  • Build relationships with the key stakeholders within the RMN. Expanding key relationships across the RMN and vertically in the organization
  • Lead monthly QBR with each assigned retail media networks to review revenue performance, wins and areas for improvement
  • Identify any barriers or challenges that could limit the capability for RMN’s to monetize the full value of the in-store inventory e.g. DSP dependencies, knowledge transfer, product roadmap
  • Feedback loop to internal stakeholders about evolving RMN in-store strategies that can help steer the ISM and Mood Media product roadmap
  • Other duties as assigned

Required Skills & Qualifications:

  • 7-10 years of retail media experience, with a record of innovation and achievement.
  • Overall understanding of the retail media ecosystem and how various platforms and technologies play a role in monetization programs.
  • Creativity and perseverance to develop business over the long term, a high level of independent thought and strategy.

Preferred Skills & Qualifications:

  • Working knowledge of retail media operations and/or merchant to RMN relationships
  • Advertising sales functions within an agency or a retail media sales organization

For further information about Mood Media, please visit www.moodmedia.com.

Mood Media is an Equal Opportunity Employer. All qualified applicants will be considered for employment based on objective work-related criteria, without discrimination based on age, disability, ethnic origin, gender, marital status, race, religion, responsibility for dependents, sexual orientation, gender identity, or other characteristics protected by applicable governing laws.


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