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Activation Manager Jobs in Tennessee (NOW HIRING)

Mars

Shopper Activation Manager, Grocery

Franklin, TN · On-site +1

The Shopper Activation Manager will lead and ownonsite andoffsitemediastrategy and executionwithin their respective Retailer's Media Networkto support sales objectives and financial targets. This ...

New

CoreCivic

Activation Team Member - PRN

Brentwood, TN · On-site

$11.50 - $15/hr

The Activation Team Member (PRN) coordinates on-site activities associated with the activation of ... Serves as a project manager, coordinating activities while calling on facility and FSC functional ...

Breakaway

Account Manager, Experiential

Nashville, TN · On-site

Our work spans live events, branded activations, mobile tours, digital experiences, and integrated campaigns designed to make a lasting impact. The Role The Account Manager, Experiential will support ...

Breakaway

Account Manager, Experiential

Nashville, TN · Hybrid

Our work spans live events, branded activations, mobile tours, digital experiences, and integrated campaigns designed to make a lasting impact. The Role The Account Manager, Experiential will support ...

Majestic Photobooth

Brand Experience Lead

Nashville, TN · On-site

Coordinate sponsorship opportunities and conference activations. * Manage event budgets, vendors, venues, staffing, timelines, and logistics. * Ensure every experience reflects Majestic's premium ...

New

Mars

Shopper Marketing Manager

Franklin, TN · On-site

Lead Retail Activation Planning & Execution. Design and execute omnichannelshopperactivations ... Manage Retail Media & Digital Commerce Integration .Partnerwith retail media, eCommerce, and ...

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All JobsActivation JobsActivation Manager JobsActivation Manager Jobs in Tennessee

Activation Manager information

See Tennessee salary details

$25.7K

$67.2K

$142.3K

How much do activation manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for activation manager in Tennessee is $67,164.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,392.00 and $83,776.00 per year, depending on experience, location, and employer.

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are the most commonly searched types of Activation jobs in Tennessee? The most popular types of Activation jobs in Tennessee are:
What are popular job titles related to Activation Manager jobs in Tennessee? For Activation Manager jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Activation Manager jobs in Tennessee look for? The top searched job categories for Activation Manager jobs in Tennessee are:
What cities in Tennessee are hiring for Activation Manager jobs? Cities in Tennessee with the most Activation Manager job openings:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Tennessee as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $67,164 per year, or $32.3 per hour.

Shopper Activation Manager, Grocery

Mars

Franklin, TN • On-site, Remote

Full-time

Posted 3 days ago

New

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

121st of 435 rated food and drinks producers

Job description

Job Description:

The Shopper Activation Manager will lead and ownonsite andoffsitemediastrategy and executionwithin their respective Retailer's Media Networkto support sales objectives and financial targets. This includesmanaging the relationship with the Retailer's Ads/MarketingTeamand supporting respectiveMars accountteamto define and deliver activation plansacrossin store,media, merchplacements, search, andotherretailer media capabilities.They will be the leader and single point foractivationstrategyand execution,working withourAgency of Record,Marketing, and National Media Managers to deliver integrated full funnel plans.

The Activation Manager will reportintoCustomer Account Teamleadershipto ensure activation plans align withRetailerJoint Business Plans andsupport delivery of sales targets. Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel.

There are three Manager positions across our Shopping Activation teams in Grocery, Value & Specialty, and Drug & Mass channels. We will consider your experience and our customer needs for the best fit for the role throughout this process.

What are we looking for?

Minimum Qualifications:

  • ABachelor's Degreeand at least 4 years of experience in the CPG or retail media industry.

  • Proven analytical skills with at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions.

Preferred Qualifications:

  • 3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing).

  • 2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team.

  • Strong understanding of the digital media landscape, including search, display, and social media advertising.

What will be your key responsibilities?

  • Own the day-to-day Retailer Marketing Team relationship, including annual Joint Business Planning

  • Ownthe planningand execution of retail media, shopper, and in-store programs at Key Account Retailer, in partnership w/ customer team. There will be a high level ofresponsibility:be hands-to-keyboard for search campaign management, and work with our Agency of Record on display media campaigns

  • Own the day-to-day relationship with our Agency of Record

  • Support Sales Account Teams in delivering business targets with integrated activation plans

  • Work collaboratively alongside peers who do similar workonother customers, as well as cross-functional partners in functions like Finance and Brand Marketing

  • Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons

  • Work with National Media and Recruitment Team on full funnel campaign integration and campaign connection

  • Own budget and purchase order/invoice management, planning, and execution for all retail media investment, including funding changes and reporting to centralized forums


What can you expect from Mars?

  • Work with over 170,000 diverse and talented Associates, all guided by The Five Principles.

  • Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

This role is based in one of our offices with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Employment Type: FULL_TIME

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